Daniel Shimanovsky
Summary
Senior Planner at Horizon Media on the CBS account. Graduate from the Lundquist Business Honors Program at University of Oregon. Team leader in media plan creation and client facing presentations, campaign management, reporting/optimization and strategic brand building. References provided upon request.
Overview
3
3
years of professional experience
Work History
Senior Planner, Social Marketplace
Horizon Media (CBS)
Los Angeles, CA
05.2023 - Current
- Converted media briefings into holistic plans by using audience insights, previous learnings and tune-in study results to determine which platforms and audiences to allocate budgets for new and returning titles. One example was analyzing the Samba tune-in study learnings from Survivor 44 to encourage a broader reach on TikTok by implementing Top Feeds for the Survivor 45 premiere, resulting in a 123% increase in premiere week impressions between seasons.
- Pitched high impact placements and offerings to the client via media presentations, leading to first-time implementations of takeovers across Reddit and TikTok for titles such as Survivor and 60 Minutes.
- Managed a total 5.6 million in combined spend through standard and high impact campaigns across TikTok, Meta, Snapchat and Reddit. One key highlight was my recommendation of IG Reminder Ads which created a first time mid-funnel strategy on Meta, leading to 14k opted-in reminders across 2 campaigns and a benchmark CTR for initial learnings.
- Translated complex datasets into digestible client-facing reports and provided recommendations to improve upper and mid funnel metrics.
- Set up a total 18 brand lift and tune-in studies across Meta, TikTok and Snapchat; the results of which allowed us to adopt new strategies for returning shows by gearing towards platforms with the strongest brand recognition.
- Gave walkthroughs on the Reddit and Snapchat ads manager APIs which raised team confidence in the platforms and their nuances. This resulted in Reddit and Snapchat being included on more client plan proposals and a respective 138% and 176% increase in platform spend between Q3 and Q4.
Senior Associate, Digital Activation
Omnicom Media Group (Apple TV+)
Los Angeles, California
08.2021 - 05.2023
- Created and managed campaigns within platform APIs and on bulk sheets: built target audiences by interest, demographics or past user engagements; determined budgets based on share of voice projections on TikTok, Twitter, Snapchat, Reddit, LinkedIn and Pinterest
- Provided campaign maintenance through daily pacing and budget adjustments based on performance, looping in additional creatives and budget fueling
- Team leader for acquisition side of the account; provided start-to-finish management of lower funnel campaigns on Snapchat and Pinterest
- Used pivot tables to convert raw data from platform APIs and Microsoft PowerBI into digestible information to present to client. Provide optimization recommendations based on key KPIs.
- Collected invoices and created billing sheets.
- Routinely developed a plan of action for upcoming movies and tv series by determining target audiences, budget breakouts and recommended platforms. Made client facing presentations and media plans based on these determinations.
Education
Bachelor of Arts - Marketing And Economics
University Of Oregon
Eugene, OR06.2021
Skills
- Social Marketplace Activation: Campaign planning, activation, optimization and insight reporting
- Media Plan creation and brand strategy
- Interpreting and analyzing complex data sets
- Billing/invoice collection
- Conducting client facing presentations
- Website Framing and Design
- Music Production and Audio Technology
Timeline
Senior Planner, Social Marketplace
Horizon Media (CBS)
05.2023 - Current
Senior Associate, Digital Activation
Omnicom Media Group (Apple TV+)
08.2021 - 05.2023
Bachelor of Arts - Marketing And Economics
University Of Oregon
Similar Profiles
Thomas Barnas Jr.Thomas Barnas Jr.
Multi-Skilled Producer at CBSMulti-Skilled Producer at CBS
Cole JohnsonCole Johnson
TV News Reporter at CBSTV News Reporter at CBS
Jeannitte Merali Soto MateoJeannitte Merali Soto Mateo
Limpieza De Oficina at CBSLimpieza De Oficina at CBS