Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Daniel Smith Blackman

Chicago,IL

Summary

Highly accomplished digital media professional, educator, and advisor with over 15 years of experience in consultative sales, partnership management, and leadership within global sales organizations. Seven years of experience in the 3PD space, with six years in sales leadership, focusing on strategic growth pillars across demand generation, L&E selection, tech/product improvement and adoption, and operational efficiency. Proven track record of cultivating team culture, inspiring, and motivating team members to achieve common goals, adapting to change, and overcoming challenges while fostering strong, trusting relationships with direct reports.

Overview

15
15
years of professional experience

Work History

Head of US Partnerships, Yum! Brands

Uber Eats
03.2024 - Current
  • Led a team of 5 Account Managers, driving impact across operational excellence, L&E Selection, Sales & Order growth, achieving 20% sales/transaction growth YoY across Taco Bell, KFC & Habit Burger.
  • Achieved 6 consecutive quarters of blended quota attainment (100% - 174%).
  • Developed and implemented strategic account plans across the Yum! US portfolio, resulting in a 5X DG increase YoY ($6.8M Q1 exit -> $30.1M Q1 25’ exit (125M - 6Q RR).
  • Cultivated Yum! Global & US relationship, leading the team through quarterly EBRs and TopvTops with Senior Leadership (internal/external).
  • Created & fostered pipeline culture across GDP and led product training to ensure adoption
  • Served as GDP Lead across VOC ADs/Offers, L&E, and UEM Multi-loc initiatives.
  • Led SOP, TechX, and Operations Efficiency across US Brands with internal Senior Leadership (Product, Tech, CX & Legal), resulting in Global product improvements across operations, reporting, and Ads Manager platform.

Senior Account Manager, Yum! Global

Uber Eats
03.2021 - 03.2024
  • Developed Global SOP for Yum! Contractual Royalties across 29 Global Markets, managing 35 POCs across Strategic Finance, AP, Buyer Ops, GSS, Comm Ops & Finance, ensuring end-to-end contractual compliance.
  • Created a Global Ads & Offers Playbook & data warehouse, providing case studies and data-driven analysis for delivery/pitch meetings across EMEA / APAC.
  • Led Global Ads & offers summits across EMEA, APAC, resulting in a 15-20% adoption rate across first-time offer and SL campaigns for KFC and Pizza Hut.
  • Led ideation and creation of a Global reporting playbook across GDP, resulting in KYC and Global Compliance across S3 reporting, replicated across the remaining top GDP brands.
  • Standardized the Global launch & expansion model - Penetrate -> Operate -> Generate model, helping unlock a 53% increase in locations (17.6K -> 26.9K) and a 54% increase in GB$ ($1.5B -> $2.3B 22’->23’ exit) over 2 years.

Manager, Strategic Account Management

Postmates
10.2018 - 03.2021
  • Managed a team of 8 Strategic Account Managers across Top 50 QSR Brands.
  • Responsible for 3PD adoption across CFA, Waffle House, Popeye’s, Carl’s Jr & New Verticals (Walgreens, & 7-Eleven (Contracting -> Onboarding -> Growth on platform).
  • Served as Technical OB, including API integration, POS framework, and operational lead for brands.
  • Developed pitch -> implementation strategy for Offers & Ads at National scale, including first impression, app takeover, spectacle and seasonal programs.
  • Managed a $300M sales portfolio, focusing on Marketing expansion & adoption across Offers / Ads.

Senior Account Manager, Lead - Enterprise

SurveyMonkey
11.2015 - 10.2018
  • Managed Enterprise accounts, focusing on growth and upsell/cross-sell across SurveyMonkey suite of solutions (NPS, IHUT, CX, Incrementality, Proof of Concept, A/B testing)
  • Managed research needs for 65+ clients across EMEA & APAC and US&C (BoB $150MM+).
  • Achieved 12 consecutive quarters of blended quota attainment (110%-145% Fiscal Years 2015 - 2018.
  • Led clients through a massive downscale transition with the market research model (SurveyMonkey for Business), transitioning all 65+ clients to the new SaaS model for end-> end licensing, leading a team of BDRs for lead gen -> pipeline creation -> close.

Account Manager

Oregonian Media Group - Conde Nast
12.2011 - 10.2015
  • Multi-media Account Manager selling 32+ Digital, 46+ print, and 3 niche products across National scale Retailers, Real Estate & B2B/B2C.
  • Managed SEO / SEM & Display Media across OMG and Conde Nast sites, including Billboard, mobile, CRM & Digital publications.
  • Directly engaged with 20+ agencies (local/national) to provide digital solutions at scale.
  • Achieved 15 consecutive quarters of blended quota attainment (122%-306% in Fiscal Years 2011 - 2015).
  • Proven ability to sell audience/grow and manage client relationships for digital strategy and upsell opportunities.

Account Executive

Yahoo! Inc.
04.2010 - 07.2011
  • Seller of Yahoo! recruitment, display, SEO/SEM throughout National BoB (200+ accounts).
  • Performed daily demonstrations of Yahoo! Hotjobs / SEM / display / targeting advertising solutions across the Sports/Entertainment vertical.
  • Consistently achieved overall revenue targets for the 2010/11 fiscal year.

Education

Bachelor of Arts - Marketing & Communication

University of San Francisco
San Francisco
01.2009

Skills

  • Leadership, mentorship, pipeline management, advertising sales & operations, data-driven analysis, RFP and partnership execution, contract negotiation, project and account management, client services, EFP creation and execution, Global GTM strategy

Timeline

Head of US Partnerships, Yum! Brands

Uber Eats
03.2024 - Current

Senior Account Manager, Yum! Global

Uber Eats
03.2021 - 03.2024

Manager, Strategic Account Management

Postmates
10.2018 - 03.2021

Senior Account Manager, Lead - Enterprise

SurveyMonkey
11.2015 - 10.2018

Account Manager

Oregonian Media Group - Conde Nast
12.2011 - 10.2015

Account Executive

Yahoo! Inc.
04.2010 - 07.2011

Bachelor of Arts - Marketing & Communication

University of San Francisco

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