Summary
Overview
Work History
Education
Skills
Timeline
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Daniel Sobczak

Daniel Sobczak

Umatilla,FL

Summary

A dynamic and results-driven sales leader with a proven track record of driving top-line revenue and bottom-line profitability. Adept at recruiting, training, and managing sales representatives while ensuring accountability and performance excellence. Passionate about educating and reinforcing best practices, policies, and product knowledge to enhance team effectiveness.

Overview

16
16
years of professional experience

Work History

Strategic Advisor – E-Bike Program

Electrify Expo
04.2025 - Current
  • Spearheaded the growth of the E-Bike division, transforming it into one of the largest segments of the expo, with dedicated test tracks and high-traffic vendor placement.
  • Implemented a B2B engagement strategy to improve retention among e-bike manufacturers and dealers, adding long-term value beyond consumer demos.
  • Developed and launched dealer-focused initiatives, including curated networking opportunities and on-site sales support, helping brands close deals at the show.

Founder - Sales Director /Trade Show Event Manager

Kracken Adventure Bikes
01.2018 - 03.2025
  • Led national trade show strategy, attending and selling at over 40 trade shows annually, including RV, outdoor, and micromobility expos.
  • Forecasted and executed yearly trade show calendar, coordinating logistics, staffing, booth design, and product readiness.
  • Developed and implemented post-show marketing campaigns, including lead nurturing sequences, dealer follow-ups, and email outreach to drive post-event conversions.
  • Trained and managed a team of 15+ sales reps to run on-site demos, deliver compelling product pitches, and maximize booth performance.

Sales Director / Trade Show Manager

Jupiter Bike
01.2015 - 01.2018
  • Trained and managed a team of 15+ sales reps to run on-site demos, deliver compelling product pitches, and maximize booth performance.
  • Drove over $750,000 in annual revenue through trade show sales and dealer acquisition.
  • Built and maintained a nationwide dealer network of 70+ accounts, utilizing shows as key touchpoints for onboarding and relationship management.

Director of Admissions

Anthem College
01.2010 - 01.2012
  • Oversaw all aspects of the admissions process, including outreach, lead generation, application review, and enrollment, resulting in consistent year-over-year growth in student enrollment.
  • Designed and executed strategic recruitment plans targeting diverse student populations through in-person events, digital campaigns, and community partnerships.
  • Led and trained a high-performing admissions team, establishing KPIs and coaching programs that improved response time and applicant conversion rates.

Education

Masters Degree - Project Management - Marketing

Keller School of Management
Orlando, FL
01.2008

Bachelor's Degree - Business, Project Management

DeVry University
01.2006

Skills

  • Marketing Strategy
  • Campaign Management
  • Market Analysis
  • Budget Management
  • Cross-Functional Collaboration
  • Project Management
  • Strategic Planning
  • Team Collaboration
  • Sales Training / Scripts
  • Business Development

Timeline

Strategic Advisor – E-Bike Program

Electrify Expo
04.2025 - Current

Founder - Sales Director /Trade Show Event Manager

Kracken Adventure Bikes
01.2018 - 03.2025

Sales Director / Trade Show Manager

Jupiter Bike
01.2015 - 01.2018

Director of Admissions

Anthem College
01.2010 - 01.2012

Bachelor's Degree - Business, Project Management

DeVry University

Masters Degree - Project Management - Marketing

Keller School of Management

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