Daniel Taft
Los Angeles,CA
Summary
Dynamic Marketing Director with two decades of experience and expertise across multiple verticals, working with companies and brands both large and small. Strategic decision maker and operational problem solver. Exceptional ability to develop successful digital programs that drive company growth, increase market share and maximize bottom-line profitability. Tech Stack: Hubspot, Monday, Sprout Social, Hootsuite, Webflow, Wordpress, Canva, Envato, SEMRush, Adobe, Salesforce, Constant Contact, MailChimp, Google Workspace and more.
Overview
21
21
years of professional experience
Work History
Director of Social Media Marketing
LegalSoft
Los Angeles, CA
01.2023 - Current
- Managed team of 20 staff: video editors, copywriters, account managers and more.
- Oversaw 100+ client accounts simultaneously.
- Met deadlines consistently with high-quality work in line with demanding expectations and objectives.
- Promoted content through advertising on specific social media networks to reach target audience.
- Managed editorial image licensing and social media content.
- Designed content editorial calendar to plan marketing campaigns and integrate social media content.
- Created professional look and feel to organization's online presence in social media forums to maximize reach and understanding of company's services.
- Analyzed market data to determine ways to reach target audience or intended segments.
Director of Marketing and Communications
Citrus Valley Association Of Realtors
Glendora, CA
09.2021 - 01.2023
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Managed all marketing and communications staff.
- Ran marketing campaigns through Constant Contact, Growthzone, Hootsuite, CRMLS, Webflow and Wordpress.
- Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
- Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
- Owned marketing campaigns from initial scope through execution and refinement.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
Marketing Director
INNOVATIVE METRICS
Los Angeles, CA
06.2017 - 09.2021
- Wrote Advertorials across multiple verticals.
- CTA and SEO focused campaigns.
- Wrote all web content for splash pages.
- Email campaign management, strategy and content creation.
- Social media management, campaign engagement strategy.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Marketing Director
GRAPHNET
, NY
07.2015 - 06.2017
- Rebranded company for 21st century marketing.
- Ran PPC campaigns, social media accounts and created engagement strategy.
- Initiated and oversaw complete website redesign, ran SEO campaigns.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Revitalized all facets of client online presence to engage consumers and drive sales.
Marketing & Digital Sales Manager
DIGITAL AGE MARKETING GROUP
Ft. Lauderdale, FL
05.2009 - 07.2015
- Created all textual content for primary website.
- Ran law firm and plastic surgeon clients’ social media campaigns.
- Created video division, sold and created onsite video content nationwide for surgeons and lawyers.
- Headed SEO campaigns for over 50 plastic surgeon and attorney clients nationwide.
- Opened NYC branch office and managed the sales and SEO teams.
- Created inbound marketing campaign strategy and managed that division.
- Advised on development of new service and product offerings to increase shares in emerging markets.
- Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
Mortgage Broker
MERIDIAN FINANCIAL
Miami, FL
06.2003 - 05.2009
- Communicated closely with various lenders to obtain most effective loans for customers purchasing homes.
- Reviewed financial data, including pay stubs and credit history for borrowers to ascertain loan qualification.
- Presented and processed client loan documents.
Education
Masters Of Fine - Arts TV Writing & Production
Long Island University
2014
Bachelor of Science - Mass Communications & Film
SUNY Oneonta
2003
Skills
- Content Creation & Marketing
- Client Relations Management
- Email Marketing
- Paid Search Marketing
- Sales
- Analytics & Digital Strategy
- Video
- Website Creation
- Articles & Advertorials
- Market tracking
- Project oversight
- Campaign planning
- Brand-building strategies
- Marketing campaign management
Timeline
Director of Social Media Marketing
LegalSoft
01.2023 - Current
Director of Marketing and Communications
Citrus Valley Association Of Realtors
09.2021 - 01.2023
Marketing Director
INNOVATIVE METRICS
06.2017 - 09.2021
Marketing Director
GRAPHNET
07.2015 - 06.2017
Marketing & Digital Sales Manager
DIGITAL AGE MARKETING GROUP
05.2009 - 07.2015
Mortgage Broker
MERIDIAN FINANCIAL
06.2003 - 05.2009
Masters Of Fine - Arts TV Writing & Production
Long Island University
Bachelor of Science - Mass Communications & Film
SUNY Oneonta
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