Summary
Work History
Education
Skills
Timeline
Certification
Overview
Manager
Daniel Tasman

Daniel Tasman

Austin,TX

Summary

Seasoned Marketing Executive with 14+ years in B2B eCommerce marketing and user experience optimization. Demonstrated success in driving engagement and enhancing customer experience through data-driven strategies. Skilled in user research, customer segmentation, and delivering impactful training and presentations. Proficient in driving product strategy and growth initiatives based on insightful analytics and user feedback. Adept at overseeing projects independently, with a strong focus on innovation and continuous improvement.

Work History

Email Marketing & CRM Manager

Mattress Firm Inc.
03.2020 - 09.2023
  • Conducted in-depth customer segmentation analysis, allowing for the creation of highly personalized automated messages using Salesforce Marketing Cloud, achieving a 32% increase in customer engagement within specific segments.
  • Implemented a referral program resulting in a 37% increase in customer retention rates by incentivizing current customers to bring in new customers.
  • Conducted 30 user interviews and developed 5 user personas, contributing to a 25% increase in user satisfaction.
  • Independently managed 14 CRM projects from conception to completion, delivering each on time and within budget.

Email Marketing Consultant (Contractor)

Cisco/PwC/Netspend
01.2017 - 03.2020
  • Collaborated closely with cross-functional teams, including product development, sales, and customer support, to gather feedback and insights, resulting in a substantial 15% increase in both customer satisfaction and product adoption.
  • Created tailored software subscription renewal reminders that led to a 12% decrease in churn and a 22% increase in renewels.
  • Improved customer retention rates by 27% after analyzing customer behavior and purchasing patterns using advanced B2B eCommerce analytics tools such as Google Analytics and Databox.

Associate Email Marketing Manager

WorldFirst USA
12.2015 - 12.2016
  • Leveraged Salesforce Marketing Cloud to automate 80% of marketing campaigns, streamlining processes, and ensuring timely and relevant customer communications.
  • Implemented an personalized automated onboarding customer journey, resulting in a 15% higher retention rate for newly acquired WorldFirst subscribers using dynamic messaging and content based on segmentation.
  • Developed and delivered 15+ Keynote presentations to senior stakeholders, contributing to successful project approvals and implementations.

Senior Email Marketing Specialist

Deluxe Rewards
12.2014 - 12.2015
  • Developed advanced analytics systems that provided actionable insights, leading to a 14% improvement in conversion rates and a 23% reduction in customer acquisition costs.
  • Implemented ROI-focused strategies that consistently exceeded performance benchmarks, resulting in a 35% increase in email-generated revenue over two fiscal years by continuously engaging with current customers and up-selling additional products based on their initial purchase.
  • Spearheaded personalized retention strategies, including targeted email campaigns and customer feedback analysis, resulting in a 19% decrease in churn rates.

Email Marketing Specialist

Office Depot Inc.
04.2012 - 11.2014
  • Generated $12.5 million in annual revenue in 12 months through email marketing and SMS campaigns that included targeted promotions, personalized content, and timely follow-up messages, directly impacting the company's bottom line.
  • Rigorously tested email content, subject lines, and calls-to-action using A/B testing methodologies, leading to a 19% increase in click-through rates and 14% boost in conversion rates.
  • Spearheaded a high-level QA protocol for email campaigns by assuring links, images, subject lines, promotions, and list segments were correct before execution, decreasing weekly email campaign errors by 27%.
  • Collaborated in prioritizing over 50 user requests, influencing product development and leading to a 40% reduction in user-reported issues.

Marketing Coordinator

Florida Atlantic University
09.2008 - 04.2012
  • Implemented a targeted social media campaigns that resulted in a 22% increase in student engagement and interaction with university events and programs.
  • Revamped and optimized the university website's content and design, resulting in a 26% increase in website traffic.
  • Collaborated with Admissions Dept. in executing targeted multi-channel recruitment campaign using email and social media that contributed to a 12% growth in enrollment.

Education

BBA - Marketing

Florida Atlantic University
Boca Raton, FL
05.2011

Skills

  • Email Marketing
  • Customer Experience
  • A/B Testing
  • B2B eCommerce
  • Customer Segmentation
  • User Research
  • Retention Metrics
  • Marketing Automation
  • Data Analysis
  • Digital Marketing
  • Lifecycle Strategy
  • Project Management

Timeline

Email Marketing & CRM Manager

Mattress Firm Inc.
03.2020 - 09.2023

Email Marketing Consultant (Contractor)

Cisco/PwC/Netspend
01.2017 - 03.2020

Associate Email Marketing Manager

WorldFirst USA
12.2015 - 12.2016

Senior Email Marketing Specialist

Deluxe Rewards
12.2014 - 12.2015

Email Marketing Specialist

Office Depot Inc.
04.2012 - 11.2014

Marketing Coordinator

Florida Atlantic University
09.2008 - 04.2012

BBA - Marketing

Florida Atlantic University

Certification

  • Building a Journey Map: A Hands-On Workshop - 10/2023
  • Marketing Strategy: Nurturing Your Customers 10/2023
  • Lifecycle Marketing Foundations - 10/2023
  • Growth Marketing Foundations - 10/2023
  • Email Marketing: Strategy and Optimization - 10/2023
  • HubSpot Email Certification - 09/2022
  • HubSpot Inbound Certification - 09/2022
  • IBM Introduction to Data Analytics - 09/2022
  • IBM Data Analysis and Visualization Specialization - 09/2022
  • Google Fundamentals of Digital Marketing - 04/2022
  • Google Analytics - 04/2022
  • Google Foundations: Data, Data, Everywhere - 11/2021
  • Google Campaign Manager Certification - 11/2021

Overview

15
15
years of professional experience
1
1
Certificate

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Daniel Tasman