Dynamic sales professional with proven ability to drive membership growth and enhance customer loyalty through personalized service. Skilled in upselling and cross-selling health products, contributing to increased revenue.
Overview
5
5
years of professional experience
Work History
Independent Marketing
DT Marketing
Clay, NY
06.2025 - Current
Operated a personal agency specializing in brand scaling and digital marketing for local service businesses.
Created and managed Facebook and Instagram ad campaigns, leveraging targeting and retargeting strategies to drive leads and sales.
Conducted extensive cold calling and client outreach, successfully signing contracts and onboarding new clients.
Worked directly with small business owners to design and implement done-for-you marketing systems, including automated follow-ups and booking integrations.
Demonstrated entrepreneurial drive and adaptability by building a client base from scratch.
Multi-Unit Store Manager
General Nutrition Centers (GNC)
08.2024 - Current
Consistently drove sales of GNC membership services by presenting value, overcoming objections, and closing on recurring customer commitments.
Coached and trained employees on upselling memberships and cross-selling health products, improving overall sales performance.
Interviewed, hired, and developed new staff and managers across multiple locations.
Managed store operations including scheduling, deposits, merchandising, and shipment organization.
Delivered personalized health and supplement regimens tailored to customer needs, building trust and long-term loyalty.
Sales Associate
General Nutrition Centers (GNC)
01.2024 - 08.2024
Ranked among top associates for membership sales and service-based upsells.
Conducted consultative conversations with customers to identify needs and present tailored health solutions.
Processed orders, managed stock, and maintained visual standards to support sales goals.
Front Desk Associate
Blink Fitness
05.2022 - 08.2024
Sold gym memberships and promoted add-on services to maximize revenue per member.
Acted as first point of contact, delivering high-level customer service while supporting retention.
Maintained a clean, positive gym environment aligned with brand standards.
Sales Associate (Seasonal)
Target
11.2020 - 06.2021
Supported store operations, including stocking and assisting customers with product knowledge.
Developed early skills in client service, cross-selling, and handling customer objections.
Education
Bachelor of Science - Business Administration
State University of New York at Oswego
Oswego, NY
05.2025
Associate of Applied Science - Business Administration
Onondaga Community College
Syracuse, NY
05.2023
High School Diploma -
Liverpool High School
Liverpool, NY
06.2021
Skills
Customer service
Team building
Employee training
Sales strategies
Inventory management
Project management
Operational efficiency
Recruitment and hiring
Employee motivation
Adaptability
Logistics
References
Available upon request
Honors And Accomplishments
Tau Sigma Honor Society - SUNY Oswego
Phi Theta Kappa Honor Society - Onondaga Community College
National Honor Society - Liverpool High School
Scholastic Achievement Award: Excellence in Business - Sports & Entertainment Management
Key Sales Achievements
Took GNC store to #1 out of 1,400+ stores nationwide in membership sales and services for a single day.
Consistently surpass 10% membership sales rate, outperforming the company goal of 6%.
Recognized for outstanding ability to close recurring memberships, creating long-term revenue growth.
References
References available upon request.
Timeline
Independent Marketing
DT Marketing
06.2025 - Current
Multi-Unit Store Manager
General Nutrition Centers (GNC)
08.2024 - Current
Sales Associate
General Nutrition Centers (GNC)
01.2024 - 08.2024
Front Desk Associate
Blink Fitness
05.2022 - 08.2024
Sales Associate (Seasonal)
Target
11.2020 - 06.2021
Bachelor of Science - Business Administration
State University of New York at Oswego
Associate of Applied Science - Business Administration