Daniel Trimmer
Summary
Sales leader with proven ability to drive revenue growth and enhance team performance across Data, SaaS, and Consulting. Expertise in CPG marketing, sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
11
11
years of professional experience
Work History
Director of Sales, Financial Services
NielsenIQ
12.2023 - Current
- Closed $650,000 in 2024 YTD reaching 110% of quota, selling consumer data into Private Equity, Venture Capital and consultancies for diligence and portfolio monitoring in the CPG vertical
- Innovated competitive playbook on how to best sell against NIQ's largest competitors, resulting in 10% increase in winbacks commercially
- Created FinFlex credit package to create subscription revenue out of ad-hoc heavy clients, resulting in $550,000 YTD
- Prioritize over 1,500 accounts to turn prospects into pipeline and customers
Director of Sales, Strategic Accounts
Jebbit
05.2023 - 11.2023
- Close $425,000 in new business across 4 enterprise accounts, 105% quota attainment in first 2 quarters, managing 95% renewal across $1.8M in total portfolio revenue selling Jebbit software and services
- Created new ROI model to quantify time to value of Jebbit experiences implemented across the commercial business
- Negotiated 2 global rate cards with global CPG enterprises to establish continuity of purchasing and expedited contracting
- Secured 3 client case studies within my portfolio, used commercially for prospecting and sales enablement
Director of Sales, Partner Development
Fetch Rewards
02.2022 - 03.2023
- Close $9.1 million in new business across 3 key accounts, 130% of annual quota, and $4.5 million YTD, 75% of 2023 quota
- Developed new business line (product category offers) for retail partnerships accounting for $1.8 million across retail channel
- Manage 2 direct reports to 100% quota achievement in first 6 months and one promotion, 65% of 2023 quota
- Lead initiative for API development with partners to link retailer loyalty and GoodRx Catalog in-app for Fetch's 19 million MAUs
- Created dynamic AOP forecasting tool used corporately across partner development organization
Sales Solutions Consultant
Numerator
11.2020 - 02.2022
- Scoped, negotiated, and delivered $400,000 in contracts and projects independently across partnerships and Financial Services
- Support 9 Sales Directors in the GM, Financial Services and Partnerships verticals to identify new business opportunities, demo the Insights platform and scope proposals
- Team achievement of $7.2 million in 2021 (96% of goal despite 30% headcount turnover)
- Develop ROI model for internal team to execute during contract negotiations leading to 45% close rate
Sr. Manager, Client Onboarding & Strategic Partnerships
Numerator
01.2019 - 11.2020
- Educate, train, and consult with over 60 clients across Consumer Staples, Agencies, Brokerages, Restaurants and Financial Services on the Numerator Insights platform; $375,000 in upsell opportunity identified & closed in 2020, $240,000 in 2019
- Established 'University' program for CPG, General Merchandise and Financial Services vertical to enhance platform influence
- Maintain over 85% training satisfaction rating due to effective communication and clear articulation of data and workflow
Sr. Manager, Customer Success
Numerator
09.2017 - 01.2019
- Responsible for renewals and CSAT/NPS for all contracts under $300,000 across CPG client base
- Allocate time of 12 analysts to assure prompt and accurate response and resolution for over 2,500 annual live inquiries with response time of under 2 minutes while executing all client communications about software, marketing and internal initiatives
- Manage training schedules and provide thought leadership across all active subscription partners
Director of Sales, SMB & Mid-Market
Numerator
02.2016 - 09.2017
- Identify and close new CPG accounts under $1 Billion in revenue resulting in over $800,000 in sales of shopper insights and panel-based data & surveys annually as first employee in the role
- Created new product-line for SMB clients to create affordable brand and category snapshots with innovative data, resulting in $300,000 corporately
Senior Account Executive
Cameo Global
08.2013 - 02.2016
- Closed business of $2.4 million 2015, and $2.2 Million in 2014, leading the company both years (average 110% quota) across national then regional territory and managing national partner network
- Sold Cisco suite of Contact Center solutions including partner Workforce Management and Call recording suites, launching one of the first hosted cloud contact centers in Cisco history.
Education
Major: Marketing & Professional Sales
University of Cincinnati
Carl H. Lindner College Of BusinessSkills
- Revenue Forecasting
- Negotiation
- ROI Analysis
- Customer Success
- Renewals
- Account Growth
Independent Initiatives
Member, CBID/DEI Council | Numerator, 2021 - 2022
Founder, Executive Director | The Cody Mayo Foundation, 2016 - 2023
Founder, Trivia Host | Smarty Pints Trivia, 2016 - Present
Advisor and Founder | University of Cincinnati Sales Leadership Club, 2012 - Present
Timeline
Director of Sales, Financial Services
NielsenIQ
12.2023 - Current
Director of Sales, Strategic Accounts
Jebbit
05.2023 - 11.2023
Director of Sales, Partner Development
Fetch Rewards
02.2022 - 03.2023
Sales Solutions Consultant
Numerator
11.2020 - 02.2022
Sr. Manager, Client Onboarding & Strategic Partnerships
Numerator
01.2019 - 11.2020
Sr. Manager, Customer Success
Numerator
09.2017 - 01.2019
Director of Sales, SMB & Mid-Market
Numerator
02.2016 - 09.2017
Senior Account Executive
Cameo Global
08.2013 - 02.2016
Major: Marketing & Professional Sales
University of Cincinnati