Seasoned professional in wholesale and retail buying, specializing in non-farm products. Skilled in negotiating contracts, managing supplier relationships, and analyzing market trends to make informed purchasing decisions. Strengths include inventory management, strategic planning, and improving operational efficiency. Successfully enhanced product selection while maintaining cost-effectiveness and meeting consumer demand in previous roles.
Overview
15
15
years of professional experience
Work History
Sales, Buyer & Merchandiser
Gerk’s Ski & Cycle
Issaquah
09.2018 - Current
Primary Buyer for soft goods and accessories for both alpine and cycling departments
Responsible for a $800K budget for the buying and merchandising of all soft goods, accessories and hard goods for both ski department and cycling department
In charge of writing, purchasing and inputting all product data in to the store's POS system for future, current and past orders
In charge of receiving, distributing and merchandising all incoming products
Oversaw all customer hard goods, soft goods and accessory warranties
Tracked and monitored store inventory and ordered additional product throughout the season in accordance to the store's needs
Attended several trade shows throughout the year including WSRM and Outdoor Retailers, to see and purchase new product for upcoming preseason orders
Compiled comprehensive manuals, memos and sales tools on technical characteristics for various products that focused on specific attributes, technology and specifications to help staff members understand and better translate these qualities to customers
Scheduled in store clinics with product sales representatives to educate staff on new product, benefits and technology
Chief ski mounting technician, senior boot fitter and senior sales for Gerk’s alpine and cycling departments
Retail Sales & Service
Bothell Ski & Bike
Bothell
04.2018 - 09.2018
Sold, serviced, advised and educated customers on all brands of cycling equipment Bothell Ski Bike carried
Networked with a variety of independent sales reps and assisted in local mountain bike demos including set-up, execution and support
Assessed and addressed all customer needs while providing quick and friendly customer service in a timely manner
Guest Services Assistant Retail Manager
Chateau Ste. Michelle Wine Estates
Woodinville
04.2015 - 11.2017
Supervised all aspects of wine shop operations, including sales, customer service standards and personnel management
Managed the coordination of daily on-site hospitality activities that drive sales results
Created positive guest experiences through ongoing staff support, training, and development
Involved in actively recruiting and training new hires
Primary communication liaison between upper management and Guest Services staff
Provide clear direction to staff regarding company strategies and management direction
Generated weekly schedule for retail wine shop, CSM member’s wine club and supporting events
Assisted with monitoring stock levels of wine, shop products and merchandise inventory
Worked with Guest Services Manager to create sustainable business building programs
Ensured proper execution of all wine shop procedures, cash management and financial accountability
Set clear direction during periods of high volume (ex: concerts)
Collaborated with Guest Services Manager and Wine Club Supervisor to elevate wine club experience and overall performance
Operations Manager
Eastside Ski & Sports
Woodinville
09.2013 - 03.2015
Managed daily operation, employees, store sales and rental fleet
Set and executed seasonal strategies and goals for both winter and summer departments to meet annual financial goals
Scheduled clinics and coordinated with sales reps to update all employees with new information on all new products, key concepts, items and promotional strategies to help drive sales
Attended regional outdoor trade shows and in line showings
Wrote, reviewed and managed all open to buy winter preseason and post season orders
Tracked, transferred and maintained store’s inventory through PO’s, special orders, and annual inventory checks
Executed pricing strategies to remain competitive with online and local businesses
Increased store’s efficiency and productivity by rewriting several SOP’s, forms and templates
Augmented store appearance and customer flow by building and purchasing numerous store fixtures, displays and exhibits
Implemented store layout, merchandising, and customer traffic flow so as to maximize sales and customer experience
Senior Sales Associate/Custom Boot Fitter
Sturtevant’s
Bellevue
01.2012 - 08.2013
Applied years of sales knowledge to help meet and exceed Sturtevant’s annual projections and quarterly goals
A lead custom boot fitter in Sturtevant’s renowned half-million dollar Custom Fit Center, consistently ranked among the best in the nation
Developed and launched seasonal promotional items and sales events to help drive seasonal sales
Studied, tested and wrote annual user reviews for numerous hard and soft good items
Established strong working relationship with outside sales reps including set-up, execution and support for annual on- and off-snow ski & snowboard demos
Trained new employees on product marketing and positioning, sales techniques and industry overview
Customer Service Representative
K2 Sports
Seattle
01.2010 - 12.2012
Managed customer, dealer and rep relationships for Ride Snowboards, Line Skis, Full Tilt Boots and Zoot triathlon apparel for the West Coast & Rockies region
Interfaced daily with Dealers, Sales Reps and Sales Managers to process, track, revise existing pre-season orders, negotiate warranties and enter instant orders while adhering to seasonal price & terms
Worked directly within, and outside, of K2’s CSR department to gain a greater understanding of the product being sold, the CSR position, and Standard Operating Procedures (SOP’s) to better service Dealers and customers alike
Created a strong working relationship with countless dealers and industry representatives across the United States which assisted in increasing annual sales, meeting quarterly goals and ensuring future orders
Utilized direct marketing and social media for customer engagement
Assisted in development of K2’s new ski boot projected to launch in 2013-14
Assisted Ride, Line and Full Tilt marketing managers & coordinators with functional tasks such as fulfilling promotional requests and social media tactics
Assisted with development of both Ride & K2’s 2014-15 outerwear program with feedback and apparel design