Results-driven Chief Operating Officer drives performance improvements and leads strategic initiatives. Skilled manager of cross-departmental activities with adaptive communication of organizational objectives. Develops and executes innovative strategies for stimulating growth and service quality. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
24
24
years of professional experience
Work History
COO
Virtuoso Advising For Artists
11.2023 - Current
85+ organizational affiliates and client institutions
Spearheaded strategic planning initiatives for long-term growth and profitability with 3 year scale projection
Boosted operational efficiency by streamlining processes and implementing cost-saving measures.
Developed high-performing teams through effective hiring, training, and performance management strategies - including Director of Digital Media, and executive administrative staffing
Collaborated with cross-functional departments to optimize workflow and enhance communication channels.
Created industry standard SOPs
Redesigned organizational structure for optimized reporting lines and resource allocation.
Aligned corporate strategy with industry trends by staying current on best practices within competitive landscape.
Evaluated emerging technologies as potential tools for enhancing business processes or improving overall performance.
CEO/Owner, Consultant - Strategy and Marketing
Ideodyssey, Inc
04.2015 - 01.2024
Focused efforts on arts-based for-profit and non-profit institutions, small businesses (1-100 employees), and performing professionals/personal brands/celebrities.
Managed cross-functional projects, ensuring timely completion and alignment with overall brand goals.
Monitored performance metrics post-campaign launch, making necessary adjustments for maximum ROI on marketing investments.
Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs.
Established effective communication among team members for enhanced collaboration and successful project completion.
Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
Negotiated advantageous contracts with vendors, securing cost-effective solutions without compromising quality or campaign effectiveness.
Wrote engaging and successful marketing, advertising, and website copy.
Enhanced brand recognition by developing and implementing strategic marketing plans.
Increased customer engagement by creating targeted brand messaging for various platforms.
Conducted market research to identify opportunities for business growth and expansion.
Crafted compelling content for blogs, websites, email campaigns, and other marketing materials to increase brand visibility.
Optimized digital marketing campaigns for improved return on investment and higher customer/client engagement.
Executive Producer/Media Producer
Freelance
08.2005 - Current
26 years experiences in music industry, including all aspects of production, performance, strategy, and execution.
19 years experience in media and music production - live, recorded, streaming
Increased overall project efficiency by streamlining communication between creative and technical teams.
Developed strategies for successful project execution, ensuring timely delivery and high-quality results.
Managed budgets and resources effectively to reduce production costs while maintaining high production value.
Built strong relationships with clients, fostering positive working environment and promoting long-term business partnerships.
Oversaw all aspects of pre-production, including casting, location scouting, and script revisions to ensure optimal results.
Collaborated closely with directors and other key personnel to develop cohesive artistic visions for each project.
Commercial Photographer
Daniel Welch Media & Consulting, LLC
01.2010 - Current
Published photographer on 3 continents and 13 years of brand-experience based storytelling via media.
Specialized in artist and arts-led brands
Enhanced client satisfaction by delivering high-quality commercial photography services tailored to their specific needs.
Increased brand visibility for clients through creative and impactful product photography.
Collaborated with PR and marketing teams to develop visually striking commercial campaigns that drove sales growth.
Established strong professional relationships with clients, resulting in repeat business and referrals.
Streamlined workflows and reduced project completion times by implementing efficient editing and post-processing techniques.
Worked closely with graphic designers to ensure seamless integration of photographs into various marketing materials such as catalogs, brochures, and websites.
Provided expert guidance to clients on selecting appropriate imagery for their branding efforts, resulting in cohesive visual identity across all platforms.
Utilized advanced retouching skills to enhance images, ensuring polished and professional final product.
Consistently met client expectations by delivering exceptional commercial photography services within budget constraints and agreed-upon timelines.
Production Staff
Roberts Wesleyan College
05.2000 - 05.2009
Live Sound Engineer (Musical Theatre, Opera, Theatre, Concerts) - 9 years as principal and ringer sound engineer
Stage Manager, Stagehand, Props Assistant, Set Construction
Reduced waste in production process through effective material management and organization.
Assisted in meeting production deadlines by working closely with team members to complete tasks efficiently and accurately.
Maintained safe work environment by adhering to safety protocols and properly using personal protective equipment.
Collaborated with cross-functional teams to achieve optimal workflow, resulting in improved productivity levels.
Contributed to cost savings by identifying areas for improvement within manufacturing process and suggesting solutions accordingly.
Provided training and guidance for new team members, fostering supportive work environment for all staff.