Daniel Wurst

• Led digital campaigns: Developed and executed multi-channel marketing strategies, driving a 50% increase in client engagement and a 25% boost in sales.

• Managed large budgets: Oversaw substantial marketing budgets, optimizing spend and maximizing ROI through data-driven insights and performance tracking.

• Optimized creative assets: Partnered with creative and media agencies to produce high-performing ad creative, leading to a 20% increase in conversion rates.

• Improved campaign efficiency: Implemented A/B testing and multivariate testing strategies to optimize ad placements, creative performance, and post-conversion customer journeys.

• Delivered reports: Produced comprehensive performance marketing reports, providing actionable insights and recommendations for improving future campaigns.

• Increased customer engagement: Designed and executed paid social media campaigns that increased customer engagement by 50%, contributing to significant growth across all key channels.

• Collaborated cross-functionally: Worked closely with cross-functional teams to ensure seamless integration of marketing communications, creative approvals, and project timelines.

• Maximized KPIs: Developed and deployed social and digital strategies that optimized growth KPIs, increasing conversions and customer retention by 15%.

• Streamlined processes: Established SOPs and testing metrics for media partners, ensuring consistent performance measurement and continuous improvement.

• Led reporting efforts: Regularly delivered executive summaries on campaign performance, including budget allocations, insights, and optimization recommendations.

• Drove growth: Managed paid digital and social campaigns, achieving a 40% increase in new user acquisition and a 35% increase in retention.

• Led cross-functional projects: Coordinated paid social activities, including content strategy, media flighting, and post-campaign analysis, resulting in improved campaign performance.

• Optimized conversion metrics: Deployed A/B testing for creative, ad placement, and conversion forms, optimizing the customer journey from engagement to post-conversion.

• Handled budgets and timelines: Managed campaign timelines, task delegation, and budgetary allocations, ensuring projects were completed on time and within scope.

• Developed content strategies: Led content development and digital marketing campaigns, driving a 30% increase in brand visibility and customer engagement.

• Collaborated with creative teams: Worked with media agencies and internal teams to produce high-quality digital content, ensuring alignment with brand goals and growth objectives.

• Optimized digital ecosystem: Implemented strategies for social media and online growth, focusing on conversion metrics that increased sales by 20%.

• Led reporting: Delivered regular performance reports to stakeholders, including recommendations for budget reallocation and campaign optimization.

• Community Building: Developed and led community-building initiatives that expanded Yelp’s reach and engagement among local businesses and users.
• Content Management: Created and curated content for Yelp’s community programs, maintaining a consistent brand voice across all channels.
• Campaign Effectiveness: Regularly reviewed content performance metrics to improve future campaigns and enhance audience engagement.