Daniel Xenakis

• Sales Strategy & Revenue Operations
  
  • Collaborate and provide executive level support to the CEO in leading the mortgage organization and aligning strategic initiatives with long-term growth targets
  • Lead company-wide sales strategy, prioritizing key initiatives and guiding high-impact decision-making across verticals
  • Deliver data-backed insights that drive performance improvements, highlight risks, and inform go-to-market strategies
  • Own and refine the company’s business cadence, ensuring meetings and planning processes are purposeful, efficient, and outcome-driven
  • Collaborate cross-functionally to develop dashboards and KPIs, creating transparency and accountability across sales teams
  • Provide executive-level reporting and strategic recommendations to leadership, closely tracking progress against revenue objectives
  • Design and manage sales compensation plans that drive performance, align with financial targets, and evolve with market conditions
  • Lead the sales tools strategy, ensuring best-in-class systems are in place for CRM, lead gen, automation, and enablement
  
  Strategic Leadership & Organizational Growth
  
  • Drive Company Vision & Strategic Direction: Define and execute company-wide strategy in collaboration with senior leadership, expanding service offerings and competitive positioning
  • Operational Optimization & Scalability: Oversee and evolve operational frameworks and production processes to meet client needs and industry advancements
  • Talent Strategy & Leadership Development: Guide recruitment strategies to attract top-tier talent while fostering leadership growth and succession planning across the organization
  • Innovation & Digital Transformation: Champion forward-thinking solutions and technology adoption to ensure agility and sustained market relevance
  • Partnerships & Community Engagement: Build and nurture key relationships across the industry and local communities to expand impact and support homeownership goals

• Sales Leadership & Team Performance: Lead a team of loan officers by setting production goals, monitoring pipelines, and coaching staff to consistently exceed sales targets.
• Loan Origination: Personally originate residential mortgage loans across Conventional, FHA, VA, USDA, and Non-QM products, maintaining high production standards and ensuring compliance with investor and regulatory guidelines.
• Recruitment & Onboarding: Recruit, hire, and develop top-producing loan officers and support staff. Provide ongoing mentorship, performance reviews, and training to build a high-performing sales culture.
• Business Development & Market Growth: Build and maintain referral relationships with Realtors®, builders, financial advisors, and attorneys to expand the branch’s market share and grow the sales pipeline.
• Operational Excellence & Compliance Oversight: Ensure adherence to all company policies, investor requirements, and state/federal compliance standards through regular audits and staff training.
• Profitability & Financial Management: Partner with leadership to align branch financials with company objectives, managing revenue growth, expense control, and overall profitability.
• Marketing & Community Engagement: Implement and support marketing initiatives to increase brand visibility through digital campaigns, events, and community outreach.
• Strategic Collaboration: Work closely with corporate leadership to align branch sales strategies with overall company goals, providing feedback and insights to influence broader growth initiatives.

• Sales Leadership & Growth: Led a team of loan officers, driving sales growth and consistently exceeding branch production goals.
• Loan Origination: Personally originated a full range of products, including Conventional, FHA, VA, USDA, and Non-QM loans.
• Recruitment & Team Development: Recruited, trained, and coached loan officers, fostering a high-performing, accountable sales culture.
• Business Development & Market Expansion: Built strong referral pipelines with Realtors, builders, and financial professionals to increase market share.
• Compliance Oversight: Ensured branch adherence to investor, federal, and state guidelines across all operations.
• Financial Performance Management: Managed branch financials, balancing revenue growth with expense control to achieve profitability targets.
• Strategic Collaboration: Partnered with corporate leadership to align branch sales strategies with overall company objectives.

• Strategic Market Expansion: Provided leadership to launch and grow operations in the Philadelphia market, conducting cost-benefit analysis, market infiltration studies, and site selection to maximize new hires and sales growth.
• Office Development & Negotiations: Negotiated leases and subleases for new and existing branch offices, leveraging expertise in NJ/PA markets to secure favorable terms and support expansion.
• Sales Strategy & Revenue Growth: Created and implemented strategies to increase market share and expand services, contributing to year-over-year revenue growth and supporting national expansion efforts.
• Profit & Loss Management: Held full responsibility for branch financial performance, including revenue, expenses, commissions, payroll, marketing, and overall budgeting, in partnership with Corporate Accounting.
• Recruitment & Team Development: Recruited, hired, trained, and developed staff across origination, processing, underwriting, compliance, closing, and licensing, ensuring operational excellence and regulatory compliance.
• Business Development & Partnerships: Built and sustained referral networks with attorneys, accountants, Realtors, builders, title companies, and other partners to drive business growth.
• Loan Origination: Personally originated residential mortgage loans, guiding clients through product selection, documentation, and compliance requirements to ensure successful approvals.