Daniela De La Torre
Henderson
Summary
Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.
Overview
10
10
years of professional experience
Work History
Social Media Manager
Skin Deep
02.2024 - Current
- Developed and executed comprehensive social media strategies to enhance brand awareness and engagement for all social media platforms.
- Analyzed performance metrics to optimize content and improve audience targeting across platforms.
- Managed content calendars, ensuring timely delivery of relevant posts aligned with brand messaging.
- Utilized Adobe Photoshop to produce high-quality graphics for digital and print media, ensuring brand consistency.
Social Media Manager
Planet Beauty
04.2019 - Current
- Developed content for Instagram, Twitter, TikTok, YouTube, Pinterest and Facebook.
- Conducted competitive analysis to identify trends, informing strategic adjustments in social media approach.
- Created visually engaging promotional materials for print and digital assets using Adobe Creative Suite.
- Video-editing for makeup and hair tutorials using Adobe Premier Pro.
- Photography and videography using beauty products for content creation.
Social Media Manager
Dream Catchers Hair Extensions
06.2018 - 04.2019
- Provided daily content on all social media platforms such as Instagram, Facebook, YouTube, Twitter and Pinterest to drive brand awareness.
- Executed marketing campaigns to a targeted audience with sponsored videos and photos.
- Placed a strong focus on the consumer with engagement, responding to inquiries, and comments.
- Booking coordinator regarding all models and actresses for photo shoots and commercials.
- Videography for hair extension installations and tutorials.
- Product photography for posts and digital flyers.
Social Media Manager
Suavecito Pomade
07.2015 - 06.2018
- Created online content for all social media platforms.
- Curated analytics to track user data and plan for future marketing.
- Organized model selection for photo shoots, videos, and events.
- Network and public relations manager for influencer sponsorship.
- Product and lifestyle photography and videography.
- Research and development on all grooming products.
- Digital blogging of events, photo shoots and tutorials.
Education
Cosmetology - Hairdressing
Toni & Guy Hairdressing Academy
Costa Mesa, CA04.2012
Skills
- Digital Marketing
- Facebook Ads
- Public Relations
- Social media management
- Graphic design
- Copywriting for blogs
- Photo and video editing
- Adobe Creative Suite (10 years)
Languages
Spanish - Expert
Timeline
Social Media Manager
Skin Deep
02.2024 - Current
Social Media Manager
Planet Beauty
04.2019 - Current
Social Media Manager
Dream Catchers Hair Extensions
06.2018 - 04.2019
Social Media Manager
Suavecito Pomade
07.2015 - 06.2018
Cosmetology - Hairdressing
Toni & Guy Hairdressing Academy
Additional Information
- Fluent in English and Spanish
- Proficient in Adobe Photoshop, Adobe Premiere Pro, Microsoft Word, Microsoft Excel, and Internet
- Trade show and convention expertise
- Trained time management skills
- Ability to work under pressure
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