Daniela Dias Chuman
West Hollywood,CA
Summary
With over a decade of experience in marketing, communication, and sales, I bring a wealth of expertise in developing strategic marketing initiatives, pricing strategies, and managing communication channels. My educational foundation in Mass Communication and specialization in Marketing has equipped me with the tools to excel in both traditional and digital marketing environments. I have a proven track record of enhancing product visibility, optimizing pricing models, and driving lead generation across diverse markets.
I offer a comprehensive skill set that includes strategic marketing planning, effective communication strategies, and robust analytical capabilities. My experience as a Pricing and Products Analyst has honed my ability to conduct detailed market analysis, define pricing strategies, and support sales teams through training and product insights. I have successfully managed partnerships, coordinated lead generation efforts, and produced management reports that inform high-level decision-making.
I am adept at creating and restructuring processes that improve operational efficiency and have a strong background in media analysis, customer engagement, and sales support. Speaker in multiple languages, I am equipped to navigate diverse markets and cultural contexts, enhancing my ability to contribute to a company's global strategy.
Overview
13
13
years of professional experience
Work History
Line Trainer
Murata Manufacturing
Izumo, Japan, Shimane
11.2020 - 06.2024
- Trained new employees;
- Resolved any issues raised by participants during the training session in a timely manner;
- Designed and developed training materials for new employees in the organization.
Pricing and Products Analyst
PR Newswire
São Paulo, Brazil , SP
05.2017 - 11.2019
- Analysis and definition of margin, markup, costs and prices;
- Cost analysis and pricing for Latin America portfolio;
- Mapping, creation and restructuring of processes;
- Feasibility analysis of services and solutions (P&L);
- Support to the sales force (product understanding, implementation and sales training);
- Management of KPIs relevant to portfolio products;
- Relationship and negotiation with external suppliers;
- Production of management reports for decision-making of the boards;
- Support and service to commercial teams in Brasil and Mexico;
- Customer support and training with the sales and customer success areas;
- Benchmarking of products and solutions;
- Relationship and management of marketing partnerships;
- Monitoring of development, optimization and tropicalization projects;
- Analysis and monitoring of competition and market players;
- Coordination of the Lead Generation team;
- Responsible for the competition monitoring reports of Latin America.
Sales Assistant
PR Newswire
São Paulo, Brazil , SP
11.2013 - 04.2017
- Generation and distribution of leads, contacts, activities and business opportunities;
- Creation of strategic tools to support sales;
- Management and measurement of results, campaigns and sales actions;
- Support to strategic sales planning;
- Maintenance and audit of information in SalesForce;
- Completed daily reports on sales performance metrics such as units sold per hour, day, week, month.
- Bridge between Sales, Marketing, Operations and External Consulting.
Media Content Analyst
PR Newswire
São Paulo, Brazil , SP
04.2013 - 10.2013
- Analysis and measurement of customer content in spontaneous media;
- Production of reports based on data analysis and graphs;
- Production of analytical texts based on the repercussion of customers in the media.
Media Monitoring Executive
PR Newswire
São Paulo, Brazil , SP
03.2012 - 03.2013
- Customer and press officers service;
- Responsible for assembling, editing and sending newsletters to customers;
- Training to the Operations team.
Media Analyst
PR Newswire
São Paulo, Brazil, SP
03.2011 - 02.2012
- Monitoring and analysis of companies, brands and products in spontaneous media;
- Analysis of customers journalistic articles in the technology and telecommunications segment.
Education
Brand Management - Branding
Universidade Anhembi-Morumbi
São Paulo, Brazil 06-2024
Marketing, Specialization in Marketing - Marketing
Universidade Metodista de São Paulo
São Paulo, Brazil01.2017
Bachelor of Arts - Communication Studies
Universidade Anhembi-Morumbi
São Paulo, Brazil 11.2013
Business Communication Management - Communication Studies
Universidade Anhembi-Morumbi
São Paulo, Brazil 09-2013
Skills
- Marketing Strategies
- Traditional marketing
- Digital marketing
- Marketing analytics
- Strategic marketing
- Marketing support
- Business marketing
- Marketing tools
- Communication strategies
- Problem-Solving
- Pricing
- Product pricing
- Pricing strategy
- Pricing strategies
- Sales Reporting
- Sales process
- Products knowledge
- Materials Preparation
- KPI analysis
- Lead generation management
- Quantitative Analysis
- Product positioning
- Competitive Analysis
- Product issue resolution
- Product Management
- Branding
- Campaign Management
- Microsoft Office
- Portuguese
- English
- Spanish
- Time Management
- Positive Attitude
- Team Work
- Optimism
- Leadership
Department
Marketing
Languages
- English, B2
- French, A2
- Spanish, B1
- Portuguese, C2
Timeline
Line Trainer
Murata Manufacturing
11.2020 - 06.2024
Pricing and Products Analyst
PR Newswire
05.2017 - 11.2019
Sales Assistant
PR Newswire
11.2013 - 04.2017
Media Content Analyst
PR Newswire
04.2013 - 10.2013
Media Monitoring Executive
PR Newswire
03.2012 - 03.2013
Media Analyst
PR Newswire
03.2011 - 02.2012
Brand Management - Branding
Universidade Anhembi-Morumbi
Marketing, Specialization in Marketing - Marketing
Universidade Metodista de São Paulo
Bachelor of Arts - Communication Studies
Universidade Anhembi-Morumbi
Business Communication Management - Communication Studies
Universidade Anhembi-Morumbi
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