Daniela Ferris
Miami,FL
Summary
Professional with strong background in fitness leadership, adept at driving results and fostering team collaboration. Proven ability to manage staff and adapt to changing needs in fast-paced environment. Skilled in client relationship management, operational oversight, and strategic planning. Dependable and results-focused, bringing blend of organizational acumen and motivational skills.
Energetic and organized professional with passion for fitness and wellness. Committed to fostering motivating environment that enhances client satisfaction and promotes healthy lifestyles.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Apprentice Pilates Instructor
Club Pilates Miami Bird
10.2024 - 01.2025
- Provide Pilates instruction to include: Demo classes, Group apparatus classes, Private and semi-private training
- Must be skilled at proper and safe use of a variety of equipment during each class, including, but not limited to: Hand weights, ExoChair, Reformer, Springboard, TRX, Magic Circle, Other equipment as needed
- Ensure a safe yet creative group experience
- Visually inspect the equipment prior to the beginning of class to ensure equipment is in good working order and safe to use
- Responsible for studio tidiness and returning equipment to standards set by studio management
- Must arrive at a set time prior to the beginning of each scheduled class or private/semi-private session
- Participate in networking/community events as needed and studio promotions to generate new business
- Stay up to date with, and implement Club Pilates education standards at all times
- Maintain honesty and integrity
Interim Assistant Studio Manager
Club Pilates Cutler Bay
09.2024 - 09.2024
- Make sales
- Follow up on leads/prospects
- Maintenance and cleanliness of the facility and equipment
- Customer service
- Inventory
- Being the eyes & ears for the studio owner when not present
- Marketing material/sale incentives
- Event coordinating
- Training and leadership of sales team
- Member retention
- Staff scheduling
- Training and leadership of sales team
- KPIs: Net Member, Membership attrition rate, Lead to intro conversion rate, Intro to sale conversion rate, Private classes
Studio Manager
Club Pilates Sunset & Club Pilates Miami-Bird
08.2023 - 08.2024
- Make sales
- Follow up on leads/prospects
- Maintenance and cleanliness of the facility and equipment
- Customer service
- Inventory
- Being the eyes & ears for the studio owner when not present
- Marketing material/sale incentives
- Event coordinating
- Training and leadership of sales team
- Member retention
- Staff scheduling
- Training and leadership of sales team
- KPIs: Net Member, Membership attrition rate, Lead to intro conversion rate, Intro to sale conversion rate, Private classes
Studio Manager
Club Pilates West Kendall
01.2023 - 08.2023
- Make sales
- Follow up on leads/prospects
- Maintenance and cleanliness of the facility and equipment
- Customer service
- Inventory
- Being the eyes & ears for the studio owner when not present
- Marketing material/sale incentives
- Event coordinating
- Training and leadership of sales team
- Member retention
Studio Manager
Club Pilates Kendall
03.2020 - 01.2022
- Make sales
- Follow up on leads/prospects
- Maintenance and cleanliness of the facility and equipment
- Customer service
- Inventory
- Being the eyes & ears for the studio owner when not present
- Marketing material/sale incentives
- Event coordinating
- Training and leadership of sales team
Studio Manager
Club Pilates Brickell
12.2017 - 01.2020
- Make sales
- Follow up on leads/prospects
- Maintenance and cleanliness of the facility and equipment
- Customer service
- Make schedules
- Inventory
- Being the eyes & ears for the studio owners when not present
- Marketing material/sale incentives
- Event coordinating
- Training and leadership of sales team
Office Assistant
Medtek Medical
10.2017 - 12.2017
- Assist the CEO and partner with day to day office tasks
- Answering phones
- Data entry
- Creating websites
- Making copies
- Sending fax
- Relaying messages
- Assisting with inventory management
- Creation of sales orders and purchase orders
- Organizing calendars for scheduled meetings and appointments
Operations Manager
24 Hour Fitness
08.2016 - 10.2017
- Assist the club manager to ensure that the club delivers the best guest and member experience
- Responsible for successful attainment of department targets
- Ensure that the facility is well equipped, and provides a safe and clean environment for both members and employees
- Resolve member concerns and complaints in a professional manner within24 Hour Fitness corporate and club parameters
- Monitor club facilities for appearance and equipment and resolve or escalate issues that detract from the member experience
- Drive club efforts in achieving revenue goals in Retail, Drink, Juice Bar and ancillary revenue
- Work with general manager in planning and implementation of promotions and merchandising
- Implement new operational procedures in the club and follow-up with compliance checks by monitoring club systems and employee performance
- Review agreements and prepare daily paperwork for forwarding to agreement administration and cash control
- Make daily banking deposits
- Order and maintain all supplies
- Supervise point-of-sales (POS) operations and file daily and weekly club revenue reports
- Responsible for proper inventory receiving and inventory control activities per company guidelines
Assistant Operations Manager
24 Hour Fitness
12.2015 - 08.2016
- Assist the operations manager to ensure that the club delivers the best guest and member experience
- Responsible for communicating and upholding company standards and leading by example for delivering the company’s service promise; manage a clean, friendly, and well maintained club, ensure that the team members consistently execute the basics in punctuality, dress code compliance, friendliness, and cleanliness
- Major emphasis to support member retention by advocating for the best member experiences and operational processes in the club
- Assist in the management of training, payroll budget and scheduling, policies and procedures, achieving service-based revenue goals and facilities maintenance
- Responsible for assisting and directing members/guests, monitoring incoming inquires and ensuring proper check in procedures are followed
Part Time Personal Assistant/ Office Manager
Armstrong Insurance Services
08.2014 - 06.2015
- Create spreadsheets, databases, and directories
- Organize clients’ personal files, both physical and digital
- Enroll clients in a health plan of their choice
- Notify clients of any missing documents or information needed
Sales Associate and Visual Merchandiser
Pier1 Imports
04.2013 - 06.2014
- Share customer interest with décor, inspire them with new ideas and options or alternatives
- Inform customers of the latest sales, new products, and how to become a “VIP” member
- Display new merchandise on the sales floor, set up floor displays
- Manage the stock room
Part Time Supervisor/Manager
Tutti Frutti
09.2012 - 03.2013
- Greet customers into the store and ask them to return, provide customer service
- Inform our customers about the benefits of becoming a “frequent diner member”
- Report to the store owner
- Open and close of the store and register
Sales Associate
Carter’s
11.2011 - 09.2012
- Completed transactions at the register
- Share the customer’s interest in Carter’s apparel and items and be knowledgeable of sales
- Greet customers into the store and ask them to return, provide customer service
Education
Bachelors of Business Administration - Business Management and Marketing
FLORIDA INTERNATIONAL UNIVERSITY
Miami, Florida12.2015
Skills
- Problem-solving
- Teamwork and collaboration
- Time management
- Customer service
- Attention to detail
- Relationship building
- PC proficiency
- Verbal and written communication
- Honest and ethical
- Organizational skills
- Multitasking Abilities
- Task prioritization
Certification
- National Academy of Sports Medicine (NASM) Certified Personal Trainer (March2020)
- Heart Saver CPR & AED; Adult, Child, & Infant (February2020)
Qualities
- Personal qualities – time management, organizational skills, responsible, multitask, collaboration with others, communication
- Professional qualities – fluent in English, French, and Spanish, knowledgeable in Microsoft Office Word, Excel, and Power Point
- Managerial qualities – leadership, good at taking direction, compliance
Languages
Spanish
Full Professional
French
Limited Working
Timeline
Apprentice Pilates Instructor
Club Pilates Miami Bird
10.2024 - 01.2025
Interim Assistant Studio Manager
Club Pilates Cutler Bay
09.2024 - 09.2024
Studio Manager
Club Pilates Sunset & Club Pilates Miami-Bird
08.2023 - 08.2024
Studio Manager
Club Pilates West Kendall
01.2023 - 08.2023
Studio Manager
Club Pilates Kendall
03.2020 - 01.2022
Studio Manager
Club Pilates Brickell
12.2017 - 01.2020
Office Assistant
Medtek Medical
10.2017 - 12.2017
Operations Manager
24 Hour Fitness
08.2016 - 10.2017
Assistant Operations Manager
24 Hour Fitness
12.2015 - 08.2016
Part Time Personal Assistant/ Office Manager
Armstrong Insurance Services
08.2014 - 06.2015
Sales Associate and Visual Merchandiser
Pier1 Imports
04.2013 - 06.2014
Part Time Supervisor/Manager
Tutti Frutti
09.2012 - 03.2013
Sales Associate
Carter’s
11.2011 - 09.2012
- National Academy of Sports Medicine (NASM) Certified Personal Trainer (March2020)
- Heart Saver CPR & AED; Adult, Child, & Infant (February2020)
Bachelors of Business Administration - Business Management and Marketing
FLORIDA INTERNATIONAL UNIVERSITY
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