Daniela Lovera
Houston,TX
Summary
Results-oriented promotional events manager with more than 20+ years and successful track record in producing live activations, event planning, inventory management, execution, brand promotions and launches. Bilingual in Spanish Results-driven On Premise Sales Representative with strong background in driving sales, managing accounts, and fostering client relationships. Known for exceptional communication skills and ability to identify potential leads. Successfully navigated competitive markets by utilizing persuasive negotiation strategies and maintaining knowledge of current industry trends. Proven track record of increasing sales through effective territory management and customer service excellence.
Overview
21
21
years of professional experience
Work History
On-Premise Sales Representative
Spec's Wines, Spirits & Finer Foods
Houston, TX
07.2016 - Current
- Generating leads and opening new accounts.
- Meeting or exceeding sales goals expectations.
- Helping customers with pricing schedules for quotes, promotions, and negotiations.
- Preparing weekly pre-plans and end-of-the-month recaps.
- Giving sales presentations to a range of prospective clients.
- Obtaining balances of payment from clients.
- Visiting clients and potential clients to evaluate needs, or promote products and services.
- Maintaining client records and building relationships.
- Answering client questions about credit terms, products, prices, and availability.
- Attend all sales meetings requested by management, wine and spirits training, tastings, and events.
Field Manager Assistant
Bella’s Promotions & Various Local Agencies
01.2021 - 01.2023
- Successfully executed several brands samplings including Crown Royal, Parrot Bay Rum, Johnnie Walker Black, Moet & Chandon, Grand Marnier, Sauza tequilas and Hennessy cognac, Loreal, and Disney
- Transported and executed all set-up and breakdown of events POS assisting Team Manager
- Distributed POS to over 75+ local accounts and maintained daily communication with staff
- Recapped all event reports, activities, and promotional models’ timesheets
- Assisted with schedules, phones, update grids, auditory events and search for any information need it on the Hispanic market
Field Manager
Paramount Marketing
01.2015 - 01.2020
- Educated consumers about liquor brands, including Chivas Regal, Frangelico, Ketel One Vodka, Ski Vodka, Level Vodka, Cuervo Black Tequila, Tequila 1800, Tesoro Tequila, Patron Tequila, Canadian Whiskey, Martell VSOP, Matusalem Rum, and several wine brands as well.
- Ensured quality brand information and performed over 30 events with weekly execution, delivering brand attributes.
- Created and maintained long-lasting relationships with account managers and staff around the North and Southeast territories of Houston.
- Performed sampling on selective off-premises accounts, and led a team of 20+ brand ambassadors.
- Ensured POS distribution for all activations, and maintained warehouse management and inventory.
Marketing Associate
Sysco Corporation
01.2013 - 01.2015
- Developed new business, penetrated existing accounts, and minimized lost business to achieve profitable sales growth and special objectives within the assigned territory.
- Researched customer business needs and developed a mix of products and services to meet those needs.
- Evaluated market trends and recommended products to customers, based on business needs and goals.
- Informed customers of market conditions, product innovations, and competitors' products, prices, and sales.
- Maintained a product price book, merchandising material, route list, and lead list to enhance sales activities through planning based on accurate and precise information; completed and updated, daily, all applicable sales forms and call reports to ensure a complete and timely flow of sales information.
- Worked closely with Sysco specialists, manufacturing representatives, and brokers in supporting company promotions, or obtaining information on products or services.
- Performed merchandising research on product discounts, product service information, special offers, and/or company promotions; utilized information in sales activities to increase profitability and enhance customer satisfaction.
Sales Representative Dedicated Premier On-Premises
Glazer’s Wholesalers Distributors
01.2007 - 01.2013
- Supported achieved objectives creating drink features posters, menus, and other marketing materials
- Evaluated and identified new customer and sampling opportunities to achieve growth
- Ensured the development of existing accounts
- Attended all schedule meetings and monitor brand promotions
- Advised District Sales Managers of sales problems encountered to attain satisfactory results
- Ensured availability of product to avoid lost sales opportunities
Alize Field Market Manager & Martini & Rossi Product Specialist
Red Peg Marketing
01.2006 - 01.2007
- Educated consumers about Alize Bleu
- Ensured quality brand information
- Executed all the events logistics: Product presentation and secure product availability, scheduling, discuss event details with venue management, and event set-up
- Brand ambassadors training: ensured that Brand Ambassadors are aware of all key brand messages, key speaking points and product attributes
- Attended to all events execution and monitored the Brand Ambassador’s performance throughout the event
- Executed all administrative paperwork of program budgets and submitted weekly recaps
- Product Specialist during Summer 2006 sampling program
- Executed sampling and display opportunities to drive volume and recognition of both Asti products
- Program communication with marketing company, distributor, and key accounts
- Tracked merchandised inventory control and storage management
- Executed displays set-up and breakdown and tracked scheduling of promotions
- Merchandised accounts and negotiated price feature
- Submitted daily/weekly online recapping and reporting
Promoter
Network Promotions and Events Management
01.2005 - 01.2006
- Performed event field manager for several brands on the Houston market
- Coordinated special events and promote several brands, such as Dove, Caress, Neutrogena, Suave, Biore, Herbal Essence, Pantene, Vaseline, Gillette, Crest, Nice n’Easy, Axe, Degree, Olay, Starbucks, Ameriquest, Tylenol, Discovery Health Chanel and Nick Jr
- As well
- Executed Spoke Model tasks for wine tastings
- Responsibilities included: sampling to consumers, promote the brand and establish relationships with the clients
- Prepared daily recaps with accurate sales and information about the event
- Executed management (SrFMM) of Cosmeo program; web-site for students powered by Discovery Channel education
Mountain Dew Houston Field Manager
8 Days a Week
01.2005 - 01.2006
- Executed the Houston Field Manager for the Mountain Dew sampling program, and motivated customers to try and purchase the product.
- Communicated with store managers, regional managers, and consumers.
- Executed all setups and teardowns of the inflatable at each location.
- Maintained track of event administration, summarizing visits, and daily recaps.
- Executed promotional activities for Nestlé, Houston, L'Oréal Mall Tour during 2005 and 2006 as team leader.
Dekuyper Pucker Latino Field Coordinator
GRM Marketing
01.2004 - 01.2005
- Coordinated, set up, and executed over 25 events on a weekly basis around Latino territory.
- Created loyalty to the brand and educated consumers about our product as well.
- Maintained warehouse inventory of all POS, and submitted an updated track of sales.
- Hired and trained team members, and created and maintained a good relationship with account managers and staff.
Education
Associate of Arts - Arts
Houston Community College
Houston, Texas10-2000
Skills
- Customer Relationship Management
- Promotional skills
- Territory Management
- Sales Development
- Customer Service
- Interpersonal Skills
- Direct Sales
- Product Knowledge
- Product presentation
- Customer retention
- Territory development
- Problem-solving aptitude
- Product distribution
- Manage orders
- Relationship building
- Direct sales
References
Upon request.
Awards
Sales Representative of the Year, 2007, Glazers Distributors
Languages
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Field Manager Assistant
Bella’s Promotions & Various Local Agencies
01.2021 - 01.2023
On-Premise Sales Representative
Spec's Wines, Spirits & Finer Foods
07.2016 - Current
Field Manager
Paramount Marketing
01.2015 - 01.2020
Marketing Associate
Sysco Corporation
01.2013 - 01.2015
Sales Representative Dedicated Premier On-Premises
Glazer’s Wholesalers Distributors
01.2007 - 01.2013
Alize Field Market Manager & Martini & Rossi Product Specialist
Red Peg Marketing
01.2006 - 01.2007
Promoter
Network Promotions and Events Management
01.2005 - 01.2006
Mountain Dew Houston Field Manager
8 Days a Week
01.2005 - 01.2006
Dekuyper Pucker Latino Field Coordinator
GRM Marketing
01.2004 - 01.2005
Associate of Arts - Arts
Houston Community College
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