Daniela Lozano
Mission
Summary
Motivated Bilingual Professional experienced in developing comprehensive marketing plans that align with business objectives. Utilizes consumer insights and market trends to craft targeted campaigns. Track record of fostering strong team collaboration and driving measurable results.
Overview
9
9
years of professional experience
Work History
Marketing Manager
Shaddai Solutions
01.2024 - Current
- Delivered successful marketing campaigns for a portfolio of 15 clients, resulting in consistent growth
- Developed and executed social media plans for six different businesses
- Increased reach and engagement on Facebook and Instagram through paid advertising campaigns
- Overlooked and assisted in the website development process (start to finish)
- Analyzed and optimized over 12 Google Ads campaigns for 4 different accounts.
- Created and optimized websites using WIX
- Managed workflow between staff
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Established effective communication among team members
- Developed strong relationships with clients through regular communication updates and confidence in the team''s ability to deliver results.
Marketing and Social Media Coordinator
L-Nutra
01.2023 - 12.2023
- Oversaw L Nutra's social presence by creating an effective strategy
- Tracked customer engagement and feedback to optimize social media growth
- Presented at daily marketing meetings on social media progress
- Managed L-Nutra Facebook group as well as pushed social conversation to maintain the group's daily activity
- Built strong relationships with industry influencers through collaboration
- Uncovered insights, statistics, and trends on Meta
- Followed up with customers to offer additional support
Social Media Marketing Assistant
Out of Office
03.2022 - 12.2022
- Analyzed data to optimize strategies for improved reach and engagement on various client platforms.
- Executed engaging videos presentations.
- Wrote captions, published posts, and engaged audience members on multiple social accounts
- Supporting the marketing team in daily administrative tasks
- Capitalized on the latest TikTok and Instagram trends by developing on-trend and creative videos
- Kept the marketing team informed through weekly team meetings
- Managed multiple projects simultaneously, prioritizing tasks for efficient completion within deadlines.
Sales and Marketing Representative
Onyx Team Marketing
03.2021 - 12.2022
- Identified, created and executed marketing and branding strategies to build client customer base
- Engaged with potential customers, building connections and driving relationships forward
- Handled customer inquiries, payments and service requests
- Followed through with leads to close sales during external consumer engagements.
- Increased customer retention rates by providing exceptional post-sales support and maintaining communication with clients.
Food Vendor -
RAW XOCOLATE
05.2016 - 11.2020
- Participated in local food events to promote brand awareness and attract new clientele.
- Assisted owners with oversight of all social media accounts and activity
- Developed image, and video content across social channels centered on increasing brand awareness and engagement
- Utilized social media platforms to engage with customers, announce promotions, or showcase daily specials for increased visibility in the community.
- Managed customer relationship management (CRM) system to streamline sales and improve customer retention
- Developed strong relationship with customers
Education
Bachelors - Business in Marketing
University of Texas Rio Grande Valley
Edinburg, TX05.2022
Skills
- Marketing and Advertising
- Google Analytics
- Improving Customer Experience
- Digital Marketing
- Building Customer Loyalty
- Social Media Marketing
- Detail-Oriented
- Pricing Strategies
- Creativity
- Time Management
- Campaign Performance Tracking
- Relationship Building
- Public Relations
- Blogging
- WordPress
- Branding
- Content creation
- Email marketing
- Social media management
- Content marketing
- Adobe Illustrator
- Adobe Creative Suite
- Market research
- Affiliate marketing
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Drivers License
03/01/18 - current
Assessments
- Social media, Excellent, 1/01/25, Knowledge of social media techniques and analytics interpretation
- Work style: Reliability, Excellent, 1/01/25, Tendency to be reliable, dependable, and act with integrity at work
- Marketing, Excellent, 1/01/25, Understanding a target audience and how to best communicate with them
Timeline
Marketing Manager
Shaddai Solutions
01.2024 - Current
Marketing and Social Media Coordinator
L-Nutra
01.2023 - 12.2023
Social Media Marketing Assistant
Out of Office
03.2022 - 12.2022
Sales and Marketing Representative
Onyx Team Marketing
03.2021 - 12.2022
Food Vendor -
RAW XOCOLATE
05.2016 - 11.2020
Bachelors - Business in Marketing
University of Texas Rio Grande Valley
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