Daniela Marafioti

• Developed and maintained relationships with key national accounts in multiple categories to ensure customer satisfaction.
• Meet with buyers on a quarterly basis for projected business plans for their stores. Organize an Azzure team meeting with designers and product developers to design and cost out goods to be delivered from factory into national account stores at the requested dates.
• Analyzed customer feedback to identify areas of improvement in products and services.
• Conducted regular meetings with clients to review performance metrics and discuss future plans.
• Negotiated contracts with vendors for better prices or improved terms of sale.
• Reviewed monthly sales data to track progress towards goals, analyze trends, and adjust strategies accordingly.
• Organized trade shows, events in order to promote products, services.
• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.

· Create new product launches, execution and plan new samples and product inventory for Xorel Artform.

· Manage new product orders and delivery to Thoroughbred, visit our vendors and update their records with Carnegie new textiles.

· Manage vendor relationships planning, samples, enter and update all orders through Thoroughbred.

· Develop design layouts for Xorel Artform working with our in house designers based on customers needs.

· Create all new binders, fan decks and designs for Carnegie textiles and supply vendors and fulfillment centers.

· Managing orders, analyzing spreadsheets, ship products, allocate, purchase orders and manage budgets for Carnegie Xorel Artform.

· Coordinate Carnegie tradeshows within the Xorel Artform division; manage event materials, planning timelines, agendas, schedules, checklist and event programs.

· Process, deliver and review work orders for accuracy and completeness.

· Manage overseas vendor communication related to production orders: including sample orders, purchase orders, shipping orders and production timelines.

· Monitor production for all open orders to ensure all aspects of production are properly executed to produce finished products in adherence with the targeted delivery schedule and quality.

· Processed all Special Markets applications for the Education, Premium, Government, PX and B2B business channels.

· Business planning establish and execute business plans, present base programs for pricing and promotions, review and update key account programs.

· Create new business and bring on new accounts and business channels such as QVC and HSN.

· Create NDA’s for key accounts and reps, order status, allocations, purchase orders, product training for Sales Reps and key accounts.

· Create channel specific price list, review and track allocation usage and communicate product forecasts.

· Build monthly reports by sales channel, sales vs. quota, sales by rep, by customer, and sales by product for sales channel.

· Execute budget fund moves on a five-million-dollar budget spreadsheet, track budget spending and commitments and report monthly.

· Plan all marketing services for events and tradeshows, order furnishings & services, work with PR for press kits for media.

· Manage development and execution of marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events, collateral materials, market research, and online presence.

Develop advertising schedule create print ads, banner ads, newsletters and maintain website.