Daniela Palma

• Acted as a global ambassador for the company, engaging with international stakeholders at 10 industry events, and expanding the company's global footprint.
• Defined, formulated, and executed the organization's strategic plan that controlled the course of the company's business.
• Identified market trends, competition, and customer behavior to develop and execute sales strategies that drove sales growth, profitability, and revenue.
• Advisor to the CEO by reporting the status of the organization's projects and long-term plans.

Global Market Penetration and Product Development

• Oversaw global product development and partner relationships, enabling footprint expansion into two new markets.
• Contributed to a 20% growth in key account engagement and increased customer satisfaction by 25% by developing and implementing a comprehensive client communication strategy, including newsletters and webinars.
• Harmonize product offering and operations for Global accounts, working closely with MD's, sales teams, operations, and finance

Performance Management and Team Leadership

• Excelled in a high-pressure environment, consistently meeting critical deadlines that aligned with client expectations and project deliverables.
• Analyze and prepare forecasts and estimates for various selling procedures and designed effective comprehensive sales plans.
• Implemented tools and benchmarks to monitor and boost team performance, fostering a culture of excellence and accountability within cross-functional teams.
• Develop and maintain excellent relationships with key customers in organization and prepare various vertical market strategies to enhance growth

Increased the profitability of the company via company-wide technology and process optimization

• Coordinated and achieved annualized savings of $3.2 million by analyzing poorly performing projects and consolidating operations to accrue revenue.
• Created reporting that provided all levels of management with specific dashboards for projects, billable and non-billable cost projections, resource allocations and time management resulting in the savings of 2 FTE days of work approximately $40-$79K per month.
• Developed a centralized database streamlining PMO, legal, and accounting operations, offering a unified operational and financial overview.
• Championed innovative strategies that significantly boosted the company's market position and revenue growth.

Managed vendors

• Led vendor management and contact initiation, continuing to drive bids for 'MaPS' and associated Kantar brands.

Designed and managed company culture

• Cultivated a dynamic company culture and continuous improvement by instituting comprehensive staff training across all levels.

Optimized company data and processes

• Improved schedule and budget adherence by 60% through process refinement, training, and the introduction of supportive tools.
• Maximized ROI through strategic resource allocation, bolstering support for key objectives and enhancing long-term sustainability.

Lead new business initiatives that led to $2 million in new business.

• Improved proposal win rates by 8% and secured vital contracts by running the proposal/RFP response process
• Responsible for the entire RFP process, including the initial evaluation of requirements, developing answers to RFP questions, and creation of the finished product.

Lead and implemented critical technology

• Lead the implementation of a web-based management-reporting tool that gave executive management team real-time access to customer and financial data.
• This tech eliminated over 19,000 hours of non-value added

Lead and implemented operational improvements to the company

• Developed and implemented a cost-reduction roadmap, slashing annual out-of-pocket expenses by $8 million.
• Helped executives forecast revenue.
• Developed project profitability post-mortem reports to assess estimated timelines, budget, scope vs. actual to inform future business development efforts.
• Hired and designed the training and onboarding programs for new team members.

Lead Senior Project Manager for Team Pulse, a team of 37 people that delivered a $10 million dollar Walmart account.

• Managed cross-functional activities for ~600 projects by building timelines, hosting meetings and developing contingency strategies.
• Directed the strategic allocation and execution of a multi-million dollar shopper marketing budget across Walmart, Sam’s Club, and supplier accounts.
• Implemented weekly trend analyses to pinpoint and address reliability issues, driving strategic solutions to enhance long-term performance.
• Managed team performance including evaluations and feedback.

Supported executive-driven initiatives to benefit MaPS as a whole

• Developed thoughtful custom reports that provide an in-depth look at the financial health of the entire business.

Lead Project Manager for Team Pulse, the team of 20 people that supported an $8 million dollar Walmart account.

• Received a Marketing Forward Awards 2014 – “Insights At The Speed Of Retail” for delivering breakthrough results to our client.
• Implemented and customized a financial tracking tool to ensure accurate budget and resource tracking – such as Quickbase not only for my team but for the whole company.