Daniela Palma

• Acted as a global ambassador for the company, engaging with international stakeholders at 10 industry events, and expanding the company's global footprint
• Utilized market analytics to reshape organizational strategy, driving an increase in sustainable year-over-year growth
• Defined, formulated, and executed the organization's strategic plan that controlled the course of the company's business
• Identified market trends, competition, and customer behavior to develop and execute sales strategies that drove sales growth, profitability, and revenue
• Collaborated with marketing leadership to build and execute an always-on revenue engine and demand generation strategy
• Oversaw operational efficiencies, contributing to streamlined recruitment and onboarding processes
• Advisor to the CEO by reporting the status of the organization's projects and long-term plans.

Global Market Penetration and Product Development

• Directed global product development initiatives, nurturing strategic partnerships that resulted in successful entry into two new international markets
• Contributed to a 20% growth in key account engagement and increased customer satisfaction by 25% by developing and implementing a comprehensive client communication strategy, including newsletters and webinars
• Harmonize product offering and operations for Global accounts, working closely with MD's, sales teams, operations, and finance
• Conducted persuasive stakeholder presentations and leveraged data-driven forecasting to refine operational procedures, consistently meeting critical project deadlines and quality benchmarks

Performance Management and Team Leadership

• Excelled in a high-pressure environment, consistently meeting critical deadlines that aligned with client expectations and project deliverables
• Orchestrated sales and marketing strategies that aligned with market trends and customer behavior, generating measurable growth and profitability while establishing an always-on revenue engine
• Devised and implemented tools and benchmarks to monitor and boost team performance, fostering a culture of excellence and accountability within cross-functional teams
• Analyze and prepare forecasts and estimates for selling procedures and designed comprehensive sales plans.

Increased the profitability of the company via company-wide technology and process optimization

• Leading internal audits and recommending improvements in policies and procedures to improve efficiency and reduce project costs and durations
• Coordinated and achieved annualized savings of $3.2 million by analyzing poorly performing projects and consolidating operations to accrue revenue
• Generated recurring savings of $40-$79K per month via eliminating non-value-add work processes
• Implemented reporting that provided all levels of management with detailed dashboards for projects, billable and non-billable cost projections, resource allocations and time management resulting in the
• Developed a centralized database streamlining PMO, legal, and accounting operations, offering a unified operational and financial overview
• Championed innovative strategies that significantly boosted the company's market position and revenue growth
• Managed complex stakeholder relationships, securing buy-in and facilitating progress for strategic initiatives

Managed vendors

• Identified and initiated contact with potential field vendor partners
• Led vendor management and contact initiation, continuing to drive bids for 'MaPS' and associated Kantar brands

Designed and managed company culture

• Cultivated a dynamic company culture and continuous improvement by instituting comprehensive staff training across all levels

Optimized company data and processes

• Improved schedule and budget adherence by 60% through process refinement, training, and the introduction of supportive tools
• Enhanced lead management processes, ensuring accurate forecasting and data integrity
• Maximized ROI through strategic resource allocation, bolstering support for key objectives and enhancing long-term sustainability.

Lead new business initiatives that led to $2 million in new business

• Improved proposal win rates by 8% and secured vital contracts by running the proposal/RFP response process
• Responsible for the entire RFP process, including the initial evaluation of requirements, developing answers to RFP questions, and creation of the finished product
• Oversaw and responded to procurement-driven RFP's with financial analysis & presentations

Lead and implemented critical technology

• Lead the implementation of a web-based management-reporting tool that gave executive management team real-time access to customer and financial data
• This tech eliminated over 19,000 hours of non-value added translating to over $3.2 million in cost savings

Lead and implemented operational improvements to the company

• Developed and implemented a cost-reduction roadmap, slashing annual out-of-pocket expenses by $8 million
• Helped executives forecast revenue
• Developed project profitability post-mortem reports to assess estimated timelines, budget, scope vs
• Actual to inform future business development efforts
• Generated competitive analyses and built a competitive ecosystem with a focus on emerging technologies and vendors for presentation to the senior leadership team
• Collaborated internally with risk management, operations, credit & legal to meet compliance protocols and maximize clients' experience
• Created and deployed all company hiring and onboarding programs.

Lead Senior Project Manager for Team Pulse, a team of 37 people that delivered a $10 million dollar Walmart account.

• Managed cross-functional activities for ~600 projects by building timelines, hosting meetings and developing contingency strategies.
• Directed the strategic allocation and execution of a multi-million dollar shopper marketing budget across Walmart, Sam’s Club, and supplier accounts.
• Implemented weekly trend analyses to pinpoint and address reliability issues, driving strategic solutions to enhance long-term performance.
• Managed team performance including evaluations and feedback.

Supported executive-driven initiatives to benefit MaPS as a whole

• Developed thoughtful custom reports that provide an in-depth look at the financial health of the entire business.
• Assisted the President in creating presentations for the Board of Directors, Executive Staff, and employees.
• Hired and designed the training program for new team members.

Lead Project Manager for Team Pulse, the team of 20 people that supported an $8 million dollar Walmart account.

• Received a Marketing Forward Awards 2014 – “Insights At The Speed Of Retail” for delivering breakthrough results to our client.
• Implemented and customized a financial tracking tool to ensure accurate budget and resource tracking – such as Quickbase not only for my team but for the whole company.
• Managed production costs and communicated costs to Walmart team on weekly basis.
• Oversaw team performance, providing regular evaluations and feedback.