Daniela Peña Garza

• Work with Commercial Merch Manager to develop and execute the regional commercial plan across digital and retail channels
• Adapt and adjust global commercial plan to regional demand, creating local relevance needs
• Responsible for all store communications, coordinating with cross-functional teams (Customer Activation, Digital, Visual, Sales) to implement the merchandising strategy.
• Contribute to driving revenue growth through effective merchandising initiatives and performance tracking

Additional to CS responsibilities:

• Close collaboration with Internal Comms for NA and LATAM to create seamless store communication in EN, FR and ES
• Communication with WH NCG and Sales Market Store Ops to secure store material arrivals and correct quantification to stores
• Work with IO to plan and secure price changes in all markets
• Project Manage all commercial activations, securing stakeholders meet expectations and deadlines provided

• Expert on driving profitable net growth for the country, executing Global and Regional strategies to maximize selling
• Deep data analyzing to understand consumer behavior and forecast tendencies for future commercial actions and reduction strategies to create the best customer offer
• Always working hand in hand with Regional, Commercial and Area teams
• Constant sales follow up to act accordingly, optimizing net selling and maximizing selling potential
• Travelling stores to have a clear overview of current selling/stock situation, making me able to give feedback for accurate allocation and garment distribution throughout different store segments/areas
• Coaching Areas and SM/DM by working with commercial actions and KPI's to drive selling

Same responsibilities as above, with some additional tasks:

• Responsible for 3 sales markets: Mexico, Colombia and Ecuador
• Stock Management full ownership within my concept, creating commercial impact with the right product in the right stores at the right time
• Drove local Equatorial Strategy in MX with successful roll out to CO/EC and additional stores to maximize selling potential
• Previously Merch Specialist experience in Kidswear and Divided for MX
• Additional to MS responsibilities: Support SCM in Commercial Planning & Review and Team Leader support for +6 months

• Worked with management team to implement proper store operations
• Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows to meet daily sales
• Worked with HR in Team Assessments for 5 new store openings
• Coached and trained new and current staff for different store functions (BOH, Shop floor, COR, store routines, efficiency)

• Drove sales and staff management for 16 stores in 2 different districts
• Weekly store visits to validate execution in sales floor and store operations
• Weekly meetings with head office to align goals and set clear objectives
• Before District Manager, I joined this company as a Store Manager, managing a new store opening and then transitioning to the Flagship store as Store Manager