Daniela Porco
Yonkers,NY
Summary
Senior Manager with extensive experience at Fox News, excelling in revenue maximization and team leadership. Proven track record in optimizing commercial operations and enhancing sales collaboration. Proficient in OnAir and data analysis, driving successful outcomes in high-pressure environments while ensuring accuracy and efficiency in advertising processes.
Overview
28
28
years of professional experience
Work History
Senior Manager
Fox News
New York, New York
07.2024 - 09.2025
- Company Overview: Fox News – Fox Business
- Supervised the commercial operations team in all aspects from commercial log checking, commercial copy assignment and material receiving, reconciliation, formatting and promotion uploading in Operative OnAir.
- Managed the Fox News copy team using Dashsense for automated copy entries, receiving and executing traffic instructions and AD-ID generation in On-Air, while also having them checking worksheets in OnAir to minimize mistakes.
- Collaborated with the sales department to guide them to add missing brands, needed allocations, splits or deal revisions to ensure ordered units were aligned with traffic instructions and AD-ID’s.
- Processed the as-run files back from master control in Tempe, Ari, and worked on the reconciliation process in OnAir preempting all spots lost for breaking news dropped commercial breaks, and adjusting the actual log to match the aired log so billing will be accurate after client invoicing goes out.
- Scheduled and created Fox News formats in OnAir after consulting with program operations and management on avail load and break structure, while also handling high pressure last updates to the schedule as Fox News is a live breaking news environment that often changes programming to immediately react to the latest news of the day.
- Worked with the promotion department to fill up all promo avails, and with Fox cross-promotion networks to promote their programs and fill open unsold avails in the schedule.
- Fox News – Fox Business
National Inventory Manager
Fox News Media
New York, New York
11.2015 - 07.2024
- Managed inventory for Fox News Channel, balancing unit loads across the week and accounting for product and advertiser/brand separations, while preempting units that would result in makegoods or credits.
Senior Commercial Administrator
Fox News Media
New York, New York
06.2009 - 11.2015
- Supervise network logs placing all commercials while maximizing revenue between national units, recaps and direct response spots.
Commercial Senior Supervisor
Fox News Media
06.2014 - 10.2015
- Built 24-hour network logs placing all commercials manually spot by spot, while navigating bookending and product and advertiser conflicts and separations, while maximizing revenue between national units, recaps and direct response spots.
Commercial Operation Administrator
Fox News
09.2006 - 06.2009
- Received and entered commercial instructions for advertisers using client AD-IDs to ensure the spots run as the client intended with minimal errors.
Administration and Financial Planning National Manager
Bolivar Insurance Company
Guayaquil, Ecuador
08.1999 - 02.2004
- Company Overview: Guayaquil- Ecuador
- Person in charge of making annual and monthly budget
- Responsible of revision of the goals and profits of the different departments of the company.
- Person in charge of the opening of new branches around the country.
- Person in charge of the purchases (supplies and all fixed assets) in company
- Person in charge of the analysis of new projects and products before launching in the market
- Guayaquil- Ecuador
Assistant Commercial Department
Bolivar Insurance Company
Guayaquil, Ecuador
06.1997 - 08.1999
- Company Overview: Guayaquil- Ecuador
- Guayaquil- Ecuador
- Assisted customers with inquiries and resolved issues promptly.
- Maintained accurate records of customer interactions and transactions.
Financial Planning Assistant
Bolivar Insurance Company
Guayaquil, Ecuador
09.1997 - 08.1999
- Company Overview: Guayaquil- Ecuador
- Guayaquil- Ecuador
Collection Department
Bolivar Insurance Company
Guayaquil, Ecuador
04.1997
- Company Overview: Guayaquil- Ecuador
- Guayaquil- Ecuador
Education
Commercial Engineering -
Catholic University of Guayaquil
Guayaquil - Ecuador 01.2000
Skills
- OnAir
- Dashsense
- Microsoft Office
- Word
- Excel
- Power Point
- Project
- Budget planning
- Sales collaboration
- Revenue maximization
- Data analysis
- Team leadership
Timeline
Senior Manager
Fox News
07.2024 - 09.2025
National Inventory Manager
Fox News Media
11.2015 - 07.2024
Commercial Senior Supervisor
Fox News Media
06.2014 - 10.2015
Senior Commercial Administrator
Fox News Media
06.2009 - 11.2015
Commercial Operation Administrator
Fox News
09.2006 - 06.2009
Administration and Financial Planning National Manager
Bolivar Insurance Company
08.1999 - 02.2004
Financial Planning Assistant
Bolivar Insurance Company
09.1997 - 08.1999
Assistant Commercial Department
Bolivar Insurance Company
06.1997 - 08.1999
Collection Department
Bolivar Insurance Company
04.1997
Commercial Engineering -
Catholic University of Guayaquil
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