Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic
Daniela Williams

Daniela Williams

Winter Park,FL

Summary

Results-oriented enrollment manager with a proven history of achieving year-over-year enrollment growth at Wiley Education Services now Risepoint. Expertise in utilizing Salesforce CRM to enhance operational efficiency and foster strong stakeholder relationships. Adept at leading teams to exceed enrollment goals through strategic initiatives and a commitment to continuous improvement. Career objectives include driving transformative educational strategies that support institutional success.

Overview

15
15
years of professional experience

Work History

Associate Director of Admissions

Wiley Education Services (Now Risepoint, 2024)
Maitland, FL
12.2018 - Current
  • Act as the main contact for colleagues on intraday activities, performances, and inquiries to enhance overall performance.
  • Led a high-performing team of 14 virtual admissions professionals.
  • Oversee application processes, conduct thorough reviews, counsel applicants from inquiry to registration, and deliver timely admission decisions.
  • Successfully started over 500 new students for spring, 300 for summer, and 1,000 for fall each year at Johns Hopkins University (JHU).
  • Foster a culture of open communication by providing and receiving actionable feedback across all management levels for continuous improvement.
  • Utilize Salesforce CRM dashboards to project and forecast enrollments for various academic terms, promoting data-driven decisions.
  • Manage the complete lifecycle of student applications through the Slate system, ensuring effective communication with applicants.
  • Demonstrate strong motivation, a positive attitude, and a collaborative spirit to support the admissions department's success.
  • Developed and implemented recruitment strategies to increase the number of applicants.
  • Maintained a positive work environment that promoted collaboration between team members.

Enrollment Counselor

Wiley Education Services
Maitland, FL
12.2018 - 04.2021
  • Built strong relationships with prospective and current students by actively listening to their needs.
  • Responded to inquiries, qualified and enrolled students, and assisted them with the application process to achieve their higher education goals, including details about tuition, course descriptions, and other pertinent information to help them understand their investment.
  • Documented the admissions process for compliance and follow-up with admitted students using relevant software CRM suites (e.g., Salesforce and Slate).
  • Achieved new degree enrollments consistently in the top 5% of division outcomes.
  • Maintained a total student retention rate of 80%.
  • Conducted daily outreach to students through phone calls, texts, and emails, aiming to make around 150 contacts each day.
  • Engaged in mentor programs to support the development of new and existing advisors.
  • Participated in fireside chats with faculty and students for admissions guidance.
  • Enhanced productivity by creating materials and sharing tips to engage students in the enrollment process.
  • Promoted to Associate Director of Admissions.

Client Support Specialist

ADP
Maitland, FL
04.2018 - 12.2018
  • Demonstrated ownership and empathy in addressing customer issues while maintaining communication.
  • Utilized interpersonal skills and product knowledge to assist customers with ADP products and systems.
  • Ensured follow-up and follow-through on projects, requests, and cases.
  • Asked relevant questions to identify root causes, generate solutions, and take accountability for decisions.
  • Participated in weekly meetings with senior staff members to discuss the progress of ongoing projects.
  • Documented all customer interactions in the company's database system.
  • Collaborated with other teams within the organization to provide comprehensive solutions for clients.

Assistant Director of Admissions

Fortis College
Winter Park, FL
03.2012 - 02.2018
  • Mobilized communication with other departments in support of enrollment, and organized admissions events, registration, and information sessions.
  • Assisted the Director of Admissions by overseeing the daily operations of the admissions team, which involved directing routine activities, facilitating second interviews for prospective candidates, and compiling comprehensive reports for presentation during weekly meetings.
  • Implemented training programs and provided ongoing supervision to admissions advisors, emphasizing the importance of diversity in the recruiting process, the integration of technology to enhance operational efficiency, and the importance of building a broad network of contacts to support outreach initiatives.
  • Guided students in making informed decisions about course selection, monitored their progress toward graduation, and offered personalized advice regarding potential career paths to support their long-term goals.
  • Achieved a consistent annual growth rate of at least 5% in student enrollment through strategic initiatives and effective guidance, contributing significantly to the institution's overall enrollment objectives.
  • Ensured all inquiries and new student data were accurately entered into the CRM.

Admissions Representative

Fortis College
Winter Park, FL
01.2010 - 03.2012
  • Guided prospective students through the complex admissions process, providing one-on-one assistance with form submissions to ensure clarity and accuracy.
  • Presented a comprehensive overview of the benefits and details of enrollment, including financial aid options, academic programs, and campus resources, to help students make informed decisions.
  • Conducted thorough evaluations of applications and credentials to determine eligibility for admission, ensuring that all applicants met the necessary requirements.
  • Proactively generated inquiries by requesting referrals during phone calls and in-person meetings, effectively expanding the reach of the admissions program.
  • Led engaging and informative tours for prospective students and their families, addressing questions and concerns, while showcasing the campus facilities and student life.
  • Successfully achieved a 10% enrollment conversion rate, demonstrating the effectiveness of outreach and engagement strategies.
  • Consistently made 300 recruitment calls each week, targeting potential students to attract a diverse and high-quality applicant pool.
  • Earned a promotion to Assistant Director of Admissions due to exceptional performance, and a commitment to enhancing the admissions experience for students.

Education

Master of Arts - Strategic Communication

University of Delaware
Newark, DE
12.2021

Bachelor of Science - Business Administration

University of Central Florida
Orlando, FL
05.2013

Skills

  • Salesforce Progress Monitoring CRM
  • Slate Application System
  • Microsoft Teams Proficient
  • Education Planning
  • Career Advising
  • Maintaining Confidentiality
  • Leading Teams
  • Cross-Selling and Upselling
  • Team Building
  • Problem Resolution
  • Zoom
  • Strong Counselor
  • Problem Solver
  • Personable and Friendly
  • Competitive
  • Multitasking capacity
  • Team-Player
  • Friendly, Positive Attitude
  • Relationship Building
  • Microsoft Office
  • Conflict Resolution
  • Organizational Skills
  • Data Management
  • Team Management
  • People Skills
  • Great Work Ethic
  • Flexible Schedule
  • Reliable & Trustworthy
  • Planning and Coordination
  • Collaborative mindset
  • Active listening
  • Customer service
  • Collaboration

Affiliations

The Phi Beta Kappa Society: Demonstrated intellectual integrity, tolerance for other views, and a broad range of academic interests.

Circle of Excellence: Top Online Admissions Adviser: 2011-2012, 2013-14 and 2014-15.

Wiley's STAR Award FY21

Volunteer Work:

Goodwill: Assisted with volunteer office duties. Provided donations every year to help families in need.

House of Hope: Assisted with and participated in-group activities.

Helpers - Hands On Orlando- Helped sort, pack, stock and clean donations to help the less fortunate.

Timeline

Associate Director of Admissions

Wiley Education Services (Now Risepoint, 2024)
12.2018 - Current

Enrollment Counselor

Wiley Education Services
12.2018 - 04.2021

Client Support Specialist

ADP
04.2018 - 12.2018

Assistant Director of Admissions

Fortis College
03.2012 - 02.2018

Admissions Representative

Fortis College
01.2010 - 03.2012

Master of Arts - Strategic Communication

University of Delaware

Bachelor of Science - Business Administration

University of Central Florida

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Daniela Williams