Summary
Overview
Work History
Skills
Certification
Education
Accomplishments
Projects
Timeline
Generic
Daniel Smith

Daniel Smith

Solutions Architect
Dripping Springs,TX

Summary

With over 20 years of experience in software engineering, I specialize in leading web and mobile app based projects through all the phases of the software development life cycle. I excel at problem-solving, optimization, automation, and applying technology to enhance business operations. Throughout my career, I've worked across diverse technologies and industries, gaining hands-on expertise that enables me to lead teams and drive solutions. Known for my critical thinking and resourcefulness, I take pride in quickly finding information and answers to complex challenges.

Overview

22
22
years of professional experience
3
3
Certificates

Work History

Solutions Architect (Consultant)

Yum! Brands Inc. (Taco Bell E-commerce)
08.2022 - Current
  • Lead the software engineering efforts of Taco Bell's Digital Innovations team, focusing on mobile app and web experiences for marketing initiatives.
  • Collaborate with cross-functional teams to enhance existing features, plan third-party platform integrations, and identify solutions for new feature development.
  • Partner with the marketing team to evaluate and generate ideas for new campaigns.
  • Document technical solutions for cross-functional team review, ensuring documentation remains current throughout the project lifecycle.
  • Collaborate with product managers to develop roadmaps, identify resource requirements, and address external dependencies.
  • Developed comprehensive documentation for technical specifications, project plans, and user guides, streamlining communication across teams.
  • Collaborate with InfoSec, DevOps, and Legal teams to ensure proposed solutions meet or exceed regulatory and organizational standards.
  • Design and launch scalable solutions for major marketing campaigns, including Name Your Price, Drive-Thru Cam, Taco Lovers Pass, and Coin Drop.
  • Create and document technical designs for system components, presenting options to senior technical leads to reach consensus on optimal solutions.
  • Strength system security by identifying risks and recommending solutions to mitigate vulnerabilities.
  • Assess emerging technologies to stay current with industry trends, making informed decisions on technology adoption.

Solutions Architect (Consultant)

Spec's Wines, Spirits & Finer Foods
04.2021 - 07.2022
  • Focused on improving the e-commerce platform, in-house order management system, product data acquisition, and third-party sales channel integrations via custom-developed APIs.
  • Managed a complex, evolving ecosystem that had changed hands over several years with minimal maintained documentation.
  • Interviewed subject matter experts, reviewed cloud service configurations and application source code to document existing features and system requirements.
  • Implemented server and application performance monitoring tools to identify system and application bottlenecks.
  • Designed a new system architecture and created a roadmap to address known limitations, based on performance analysis.
  • Handled code reviews and managed application releases as part of regular responsibilities.
  • Automated previously manual release processes by implementing CI/CD tools and adding automated testing.
  • Transitioned self-managed services to off-the-shelf cloud solutions, reducing costs, increasing maintainability, and improving reliability.
  • Prioritized system and application security by identifying and resolving several OWASP Top 10 vulnerabilities.

VP, Technology

Advantage Solutions (AMP Agency)
04.2019 - 04.2021
  • Built and managed a team of full-time on-site, remote, and offshore resources to efficiently maintain client accounts while pursuing opportunities in emerging technologies.
  • Focused on cost savings and performance improvements, sometimes requiring retroactive efforts.
  • Audited tools and platforms such as Jira, GitHub, AWS, etc to identify and implement cost-saving measures.
  • Led the integration of a strategic partnership to scale development efforts through offshore resources, optimizing efficiency and ensuring projects remained within client budgets.
  • Managed projects for high-profile clients including FX Networks (Disney), Maruchan, Dierbergs Markets, Smuckers, Coway, Mission Foods, Caesar's Entertainment, Southwest Airlines, Ritz, and Gentle Monster .

VP, Director of Technology

Deutsch, Inc.
03.2016 - 03.2019
  • Identified opportunities for growth, process improvement, and optimization across both internal and client projects.
  • Streamlined development workflows by implementing continuous integration and automating infrastructure processes.
  • Developed strategies to maximize returns and reduce operating costs through efficient resource allocation.
  • Focused on developing chatbots and voice assistants for platforms including Facebook, Google Assistant, Slack, Kik, and Alexa, leveraging early AI technologies such as Natural Language Processing, Machine Learning, and Markov Chains.
  • Managed teams across up to ten concurrent projects for clients such as VW, Target, Siemens, Motts, Canada Dry, and 7-Eleven.

Director of Technology

Dastmalchi
11.2014 - 03.2016
  • Oversaw the migration of products and customer data from multiple e-commerce platforms into a unified system.
  • Developed custom plugins and applications for Magento and Shopify to enhance platform functionality.
  • Collaborated on the development and launch of various e-commerce brands across industries, including health & beauty and consumer electronics.

Director of Technology

BLITZ Agency
05.2012 - 10.2014
  • Collaborated on high-profile brands, including Aruba, VIZIO, FX Networks, and Insomniac (EDC).
  • Led the redevelopment of the Aruba Tourism Authority's online presence (Aruba.com), integrating legacy systems into Drupal.
  • Managed and optimized VIZIO.com, a leading Magento-based e-commerce site, with a focus on performance, security, and regular product updates.

Senior Technical Director

Ayzenberg Group
11.2010 - 05.2012
  • Application architecture, research, planning, and development leadership

Lead Developer

Calvary Chapel Costa Mesa
01.2003 - 01.2010
  • Led end-to-end digital initiatives, including web design and development, kiosk solutions, and database management.
  • Managed live video broadcasting, hosting and server administration, and networking infrastructure.
  • Performed web traffic analytics, data recovery, project management, and maintained strong client relations.

Skills

Cloud Platforms & Infrastructure
  • AWS, Azure, Google Cloud Platform, Heroku
Infrastructure Automation
  • Terraform, CloudFormation, Ansible, Docker, Jenkins, Puppet, SaltStack
Programming Languages
  • Python, JavaScript, PHP, Ruby, HTML, CSS, Shell, Perl, ColdFusion, R, Liquid
Frameworks & Libraries
  • React, Django, Express.js, React Native, Serverless, jQuery, Rails, Bootstrap, D3.js
CI/CD Pipelines
  • Jenkins, AWS CodePipeline, CircleCI, Bitrise, TravisCI
APIs & Integration
  • RESTful, GraphQL, OpenAPI Specification
Database Technologies
  • PostgreSQL, DynamoDB, MySQL, Redis, Aurora, Redshift, MSSQL, Memcached
E-commerce Platforms
  • Shopify (Plus), WooCommerce, Magento, NetSuite
Monitoring and Analytics
  • Datadog, AWS CloudWatch, NewRelic, Sentry, Google Analytics, Amplitude, Lumigo, Mixpanel, Splunk, Pingdom
Security Audits & Testing
  • Security Audits: OWASP Top 10, Penetration Testing (NMAP, Metasploit, Nikto)
  • Testing Tools: Selenium, Automated Testing, QA Integration, BrowserStack, Sauce Labs, Siege
CMS Platforms
  • WordPress, Drupal, CraftCMS, Contentful, OctoberCMS, Joomla, Django
Artificial Intelligence / Machine Learning
  • OpenAI, TensorFlow, Google AI, IBM Watson
Chatbots & Voice Assistants
  • Google Assistant, Alexa, Facebook Messenger, Slack
Marketing & Automation
  • Salesforce Marketing Cloud, Braze, HubSpot, Optimizely, Mailchimp, SendGrid, Google Tag Manager (GTM)

Certification

Data Science and Big Data Analytics: Making Data-Driven Decisions, Massachusetts Institute of Technology, 03/01/21

Education

AA - Business Administration

American Intercontinental University
Los Angeles, CA
01.2007 - 01.2009

Accomplishments

  • Eagle Scout — Boy Scouts of America (2003)

Projects

  • Taco Bell – Name Your Price Tool: Developed a method and algorithm that leveraged existing menu data to create a budget-based recommendation tool. This feature allowed users to input a budget, with the algorithm optimizing their selection by offering a balanced set of items that maximized the value within their price range. Designed to seamlessly integrate with the existing mobile app infrastructure, this tool enhanced user engagement and increased order customization. https://retailwire.com/taco-bell-name-your-price/
  • Taco Bell – Live Más Drive-Thru Cam: Developed a cutting-edge, camera-driven feature allowing customers to capture and share their drive-thru experience. This solution was designed to integrate seamlessly with Taco Bell's mobile app and web platform, requiring real-time API interactions, secure media uploads to cloud storage, and compliance with privacy and security standards. The project involved extensive collaboration with third-party vendors to ensure camera hardware and software integration, while maintaining a scalable backend infrastructure to support high traffic during marketing campaigns. https://prn.to/3Bc4ijp
  • Taco Lovers Passes: Developed a fully integrated, scalable food subscription service alongside the existing infrastructure, designed to adapt to future needs. This project was executed in parallel with the migration of the underlying e-commerce platform, requiring extensive planning and coordination to ensure seamless functionality at launch without disrupting the migration efforts of other teams. https://prn.to/4hifScF
  • Taco Bell Coin Drop: Designed and implemented the infrastructure to natively integrate a third-party game developer's platform into the Taco Bell ecosystem. Enabled customers to earn game plays by rounding up their orders for charity, with the ability to use those game plays to win prizes. This integration streamlined the user experience while supporting Taco Bell's charitable initiatives. https://yhoo.it/4jPJNKK

Timeline

Solutions Architect (Consultant)

Yum! Brands Inc. (Taco Bell E-commerce)
08.2022 - Current

Solutions Architect (Consultant)

Spec's Wines, Spirits & Finer Foods
04.2021 - 07.2022
Data Science and Big Data Analytics: Making Data-Driven Decisions, Massachusetts Institute of Technology, 03/01/21
03-2021

VP, Technology

Advantage Solutions (AMP Agency)
04.2019 - 04.2021

AWS Certified Solutions Architect Associate (CSAA), Amazon

02-2019

FAA Commercial Remote Pilot — Part 107 sUAS (FAA 8710-13)

04-2017

VP, Director of Technology

Deutsch, Inc.
03.2016 - 03.2019

Director of Technology

Dastmalchi
11.2014 - 03.2016

Director of Technology

BLITZ Agency
05.2012 - 10.2014

Senior Technical Director

Ayzenberg Group
11.2010 - 05.2012

AA - Business Administration

American Intercontinental University
01.2007 - 01.2009

Lead Developer

Calvary Chapel Costa Mesa
01.2003 - 01.2010
Daniel SmithSolutions Architect