Summary
Overview
Work History
Education
Skills
Timeline
Manager

Daniel Ayala

Advertising
Corona,CA

Summary

A seasoned communicator with a passion for creative ideation, social relations, and innovative writing. Looking forward to new opportunities that foster collaboration to bring witty, creative, and colorful ideas to life and share them with the world.

Overview

4
4
years of professional experience

Work History

Communications Specialist

Weedmaps Technology Inc.
11.2024 - 02.2025
  • Developed ideas and leads for new stories according to industry trends.
  • Created and executed PR campaigns to raise awareness for collaborations and initiatives.
  • Prepared internal communications such as employee newsletters, company-wide slack messages, workplace emails, and stockholder reports for internal or external audiences.
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
  • Drafted press releases detailing relevant newsworthy information, C-suite hires, and supporting brand image.

Copywriter

Fuse Interactive (Client: Kawasaki)
07.2022 - 08.2024
  • Created website, social, OOH, and email copy for Kawasaki's vehicle features, upcoming events (digital/physical), vehicle updates, and all-new releases.
  • Built social campaign calendars and wrote the social posts to go with them for Kawasaki's anniversary models which were distributed globally for each Kawasaki branch to use.
  • Wrote scripts for launch videos, product walk around videos, and studio videos which were posted on Kawasaki's website, all Kawasaki socials, and YouTube.
  • Wrote three separate scripts for Kawasaki ambassador/WWE star Steve Austin, for the launch of an all-new series of vehicles.
  • Worked on general marketing assets (email, social, radio scripts, web banners, print ads) specifically for Kawasaki dealers to use in their local markets.
  • Helped improve Kawasaki's email opening rate from 18% to 21% (2022-2024).
  • Contributed to new vehicle campaign roll outs by offering additional strategy, ideation, and insight.
  • Updated the copy on Fuse Interactive's website to better reflect the current goals, process, and culture.

Copywriter

Made In Mars
07.2021 - 12.2021
  • Conducted research on a specific target audience for the sales of Skateboards, Longboards, and Paddle Boards. 
  • Composed the company manifesto for Gravity Boards.
  • Created overview copy for 30+ skateboards (Quest), 60+ Longboards (Gravity), and 8 paddleboards (Nirvana).
  • Developed and wrote in three different brand voices under Made In Mars (Quest, Gravity, Nirvana).
  • Coordinated an ad campaign to influence consumers to make a purchase before the holiday rush.
  • Wrote unique copy for each board under the Quest brand which is sold and advertised on Walmart.com, Amazon.com, QVC.com, and the Quest website.

Education

Bachelor of Science - Advertising

San Jose State University
San Jose
05-2021

Associate of Science - Marketing

Citrus College
Azusa
05-2019

Skills

  • Written & Oral Communication
  • Copywriting
  • Creative Ideation
  • Versatility
  • Adobe Suite
  • Interpersonal
  • Market Research

Timeline

Communications Specialist

Weedmaps Technology Inc.
11.2024 - 02.2025

Copywriter

Fuse Interactive (Client: Kawasaki)
07.2022 - 08.2024

Copywriter

Made In Mars
07.2021 - 12.2021

Bachelor of Science - Advertising

San Jose State University

Associate of Science - Marketing

Citrus College

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