Daniele Marut

• Program Management: Successfully managed and implemented Mass Save Energy Incentives and Buildings UP initiatives, securing federal grants to fund energy efficiency programs. Designed robust outreach strategies that increased community participation by 50%.
• Grant Oversight: Led the administration and reporting of federal grants, ensuring compliance with funding requirements and program goals. Collaborated with stakeholders to allocate funds effectively for energy efficiency measures.
• Educational Campaigns: Developed and executed Mass Save Educational Grant Programs, creating tailored energy efficiency materials for diverse communities to promote sustainable solutions.
• Community Engagement: Organized monthly events and energy justice workshops in partnership with MIT, educating residents on clean energy transitions and empowering marginalized communities to reduce carbon footprints.
• Small Business Advocacy: Spearheaded the first-ever Small Business Open Session, connecting over 70 businesses with city officials and energy advocates to provide tailored solutions, resulting in a 40% adoption rate of energy upgrades.
• Marketing & Branding: Created comprehensive visual branding strategies and digital assets to promote energy programs. Managed social media campaigns, increasing engagement and visibility by 30%.
• Stakeholder Collaboration: Partnered with federal agencies, CBOs, and local governments to ensure the successful delivery of energy justice programs across multilingual (English, Spanish, Portuguese, Haitian Creole) communities.
• Digital Marketing: Managed social media campaigns, optimizing content for engagement and conversion rates.

Key Achievements:

• Grew energy efficiency program participation by 50% through multilingual marketing strategies.
• Successfully secured and managed Buildings UP federal grants, expanding outreach initiatives.
• Designed strategies to execute Mass Save Educational Programs that reduced energy consumption for homeowners and small businesses.

• Strategic Marketing Development: Designed and executed client-focused strategies tailored to clean energy sector, aligning program goals with client needs to drive product adoption by 25%.
• Content Management: Developed educational content for blogs, email campaigns, and social media platforms, simplifying complex product solutions into actionable insights for clients.
• Digital Campaigns: Utilized HubSpot, MailChimp, and Google Ads to execute targeted campaigns, achieving a 20% increase in ROI.
• Performance Analysis: Monitored campaign metrics using Google Analytics and Tableau to measure success, optimize performance, and inform future strategies.
• CRM Management: Leveraged Salesforce and Zoho CRM to track leads, manage client relationships, and streamline workflows for improved client satisfaction.
• Client Training: Facilitated workshops and training sessions for clean energy clients to educate them on program benefits and clean energy adoption.
• Automation & Tools: Applied HTML/CSS for email campaigns and workflow automation via Zapier to improve efficiency in marketing operations.

Key Achievements:

• Increased clean energy product adoption by 25% through tailored marketing strategies.
• Achieved a 20% improvement in campaign ROI by leveraging performance analytics and CRM tools.
• Streamlined workflows and enhanced client engagement through advanced automation tools.

• Client Relationship Management: Built and maintained relationships with healthcare professionals to promote sustainable and eco-friendly solutions.
• Sales & Outreach: Developed personalized marketing strategies that drove product adoption and revenue growth.
• Event Planning: Organized product launches and marketing events, overseeing vendor coordination, budgeting, and execution to ensure seamless operations.
• Market Research: Conducted competitive analysis and identified trends to inform product positioning and outreach strategies.

Key Achievements:

• Developed marketing strategies and campaigns to increase brand awareness.
• Coordinated with vendors, staff, and other stakeholders to ensure smooth operations of events.
• Created effective strategies for managing resources to maximize efficiency.
• Maintained strong relationships with external partners involved in the launch process.