DANIELLA MARTINEZ
Summary
Results driven Product Designer with a proven track record and over 17 years experience in the fashion industry. Excelling in trend forecasting and vendor management. Expert in Adobe Creative Cloud, I drive innovative collections that resonate with market demands, ensuring quality and timely delivery while fostering collaborative creativity across teams.
Overview
16
16
years of professional experience
Work History
Product Design & Development Manager
Scout Curated Wears
09.2023 - Current
- Created and presented seasonal trend presentations and directional forecasts for all product categories, guiding seasonal kickoff and ensuring alignment with market demands.
- Collaborated with Creative Director on collection concepts, color palettes, and product direction.
- Conducted market research to identify customer needs and preferences, informing product development and enhancing market relevance.
- Produced visuals and technical sketches and presented material inspiration in regular cross‑functional collection reviews.
- Coordinated with overseas suppliers to source on‑brand materials and techniques, evaluating options for cost and margin targets.
- Managed vendor relationships to secure high-quality materials and ensure on-time delivery, contributing to overall project timelines.
- Traveled internationally to visit suppliers and tradeshows, source new materials, and research global trends.
Freelance Jewelry Designer
Little Words Project
01.2024 - 02.2026
- Created the brand’s first-ever 3D functional Charm Collection; launched successfully and maintained as a core, year‑long best-selling assortment.
- Developed and launched the Little Layers Fine jewelry capsule, elevated, unique necklaces, bracelets, and rings, extending the brand into fine jewelry.
- Designed distinctive jewelry lines aligned with brand aesthetics and market trends, enhancing product differentiation.
- Designed bespoke bag charms with integrated functional details, enhancing product utility and customer appeal.
- Created detailed sketches and technical drawings for production reference, streamlining production process.
Freelance Senior Jewelry Designer
BaubleBar
02.2021 - 09.2023
- Conceptualized and developed seasonal jewelry, hair accessories, jewelry dishes, blankets, and special collaboration products to align with market trends.
- Sketch Adobe Illustrator designs, prepare technical specifications, research materials and upcoming trends in the accessory market.
- Work closely with licensed partners such as Disney, Warner Brothers, NFL, NBA, MLB and Universal Studios.
- Designed exclusive collections for retailers Ulta, Nordstrom, Shopbop, Bloomingdales, and Neiman Marcus, enhancing brand visibility and consumer engagement.
Product Designer
Disney Parks, Experiences & Products
04.2021 - 08.2023
- Concept, design, sketch, prototype and present trend-right consumer centric product lines that feature market-leading innovation.
- Ensured high-quality standards in character execution, storytelling, color palettes, and materials to enhance product appeal and profitability.
- Work closely with character artists, Walt Disney Studios and Pixar Studios to ensure product fits within artist and branding guidelines.
- Provide feedback and guidance for licensee designs in the following categories: soft home goods, footwear, jewelry, hosiery, bedding, pet costumes and toys, seasonal decor, hard home goods, collectors' pins, headwear and rain accessories.
- Review licensed product concepts and designs, providing feedback and approvals through online systems and collaborative meetings.
- Managed product packaging approvals through OPA, email, and collaborative meetings to uphold branding standards.
- Prepared creative activation kits, style guide references, product mock-ups, and POV trend boards to inspire licensees and maintain brand identity.
- Communicated daily with licensees, conducted creative pitches, and reviewed franchise style guide decks via Zoom meetings.
Senior Jewelry & Accessory Designer
Anine Bing
10.2020 - 01.2021
- Design and develop Fall & Holiday 2021 Accessory Collections including jewellery, headwear, scarves, handbags, footwear, and more.
- Presented sketches to Creative Director and Brand CEO for approval and collaborative feedback, facilitating alignment on design vision.
- Collaborated with product development to research materials, negotiate costs, and source new textiles from overseas suppliers, enhancing collection quality.
- Produced technical packages and updated PLM Backbone with BOMs and specification information, ensuring accuracy for production readiness.
Senior Jewelry & Accessory Designer
ZARA
La Coruna, Spain
01.2018 - 01.2021
- Conceived and produced Zara’s first best‑selling Sustainable Fine Jewelry capsule, "The Gold Collection" (2018).
- Launched Zara’s first 24k gold‑plated sustainable jewelry capsule, "The Charm Collection" (2020).
- Delivered global best-selling jewelry, belts, hair goods, sustainable jewelry collections, and pet wear, driving significant sales growth.
- Designed and developed diverse product categories including jewelry, belts, hair goods, headwear, cold-weather accessories, hosiery, pet clothing, stationery, packaging, and special projects, enhancing brand portfolio.
- Concepted and created Zara Woman’s inaugural Pet Clothing & Accessory Collection (2021), now a permanent seasonal offering across Zara Woman and Zara Home.
- Traveled internationally to collaborate with suppliers, source materials, manage revisions, and resolve costing, ensuring successful product development.
- Developed seasonal concepts and trend‑led kickoff presentations informed by global inspiration shopping.
- Secured major editorial and celebrity exposure - features in Vogue, Teen Vogue, Harper’s Bazaar, Marie Claire and worn by high‑profile figures including Meghan Markle, Kate Middleton, and Zendaya.
Freelance Jewelry Designer
Melody Ehsani
08.2017 - 01.2018
- Collaborated with owner and designer, Melody Ehsani, to create unique acetate jewelry designs that enhanced brand identity.
- Researched silhouettes, materials, and color palette for storytelling inspiration; developed Adobe Illustrator sketches and technical specifications for production in Los Angeles.
- Designed unique jewelry collections reflecting brand values and customer preferences.
- Collaborated with artisans to ensure quality craftsmanship in each piece.
- Conducted market research to identify emerging trends and customer demands.
Fine Jewelry Designer
Anna Beck
08.2017 - 01.2018
- Collaborated with Creative Director to develop collections, color palettes, and material reviews, resulting in innovative design concepts.
- Coordinated with overseas production team in Bali for stone sourcing, sizes, and cuts, ensuring alignment with design specifications and cost parameters.
- Showcased collection sketches to internal team and retail partners like Nordstrom, facilitating feedback and enhancing market readiness.
Senior Jewelry Designer
Juicy Couture
05.2015 - 08.2017
- Designed and developed Women's Black Label Collection, aligning with merchandise plan to include Women's jewelry, hair accessories, key fobs, Children's jewelry, and special global projects like Ramadan.
- Provided detailed tech packs using CAD tools for precise measurements, functionality direction, and material specifications.
- Supported Design Director in design initiatives, project management, and collaborations for special capsules.
- Travel overseas to work with suppliers, source new materials and research global trends.
Freelance Accessory Designer
Disney Parks, Experiences & Products
01.2014 - 01.2017
- Collaborated with Accessories Design Managers to design and render character art into jewelry and accessories, enhancing visual storytelling.
- Sketched Adobe Illustrator designs incorporating character art, storytelling, style guide assets and implementing franchise color palettes.
- Developed mock-up projects, trend POV boards, and style guide design kits to support design initiatives and brand consistency.
- Refined designs and incorporated revisions based on Design Managers' feedback, ensuring alignment with project goals.
- Projects: Pandora x Finding Dory Rondell Charm Collection, Pandora x Nightmare Before Xmas Rondell Charm Collection, Pixar's Cars Watch, Zootopia, Sophia The First, Disney Princess Tiara and Necklace sets for Disney Store collections, Alice in Wonderland Live Action and Bambi POVs.
Head Jewelry Designer
MTM Jewelry Inc.
01.2013 - 01.2015
- Collaborated with private label buyers to conceptualize seasonal trend directions and design capsules tailored to brand needs.
- Designed costume jewelry and accessories for brands including Nordstrom, Anthropologie, Jules Smith, Free People, and LeSportsac, enhancing brand collections.
- Design price conscious styles for brands such as Modcloth, PacSun, Charlotte Russe, Forever 21 and Nastygal.
- Oversaw daily operations of design team, delegating assignments and providing internal support to foster team collaboration.
Associate Designer
BCBGMAXAZRIA
01.2010 - 01.2013
- Led jewelry design and development process, conducting market research, sketching, product development, and collaborating with global partners and suppliers.
- Executed seasonal collections for brands: BCBGMAXAZRIA, Herve Leger, BCBGeneration, Manoukian, and Outlet.
- Traveled overseas to engage with suppliers and agents, sourced new materials, and reviewed designs in factory to ensure correct execution and timely delivery.
- Managed linesheets, PDM system approvals, technical packages, POs, and prepared duplicate samples for showrooms and PR events.
Education
Bachelors of Science - Fashion Design, Product Development and Merchandising
California State University
Skills
- Product development
- Packaging design
- Technical specifications
- Trend forecasting
- Market research
- Vendor management
- Lifecycle management
- Process automation
- Data management
- Technical sketching
- CAD tools
- Adobe Creative Cloud
- Creative direction
- Project management skills
- Presentation software
- Project management skills
Websites
Password
MoonSun101755!
Languages
Spanish
Timeline
Freelance Jewelry Designer
Little Words Project
01.2024 - 02.2026
Product Design & Development Manager
Scout Curated Wears
09.2023 - Current
Product Designer
Disney Parks, Experiences & Products
04.2021 - 08.2023
Freelance Senior Jewelry Designer
BaubleBar
02.2021 - 09.2023
Senior Jewelry & Accessory Designer
Anine Bing
10.2020 - 01.2021
Senior Jewelry & Accessory Designer
ZARA
01.2018 - 01.2021
Freelance Jewelry Designer
Melody Ehsani
08.2017 - 01.2018
Fine Jewelry Designer
Anna Beck
08.2017 - 01.2018
Senior Jewelry Designer
Juicy Couture
05.2015 - 08.2017
Freelance Accessory Designer
Disney Parks, Experiences & Products
01.2014 - 01.2017
Head Jewelry Designer
MTM Jewelry Inc.
01.2013 - 01.2015
Associate Designer
BCBGMAXAZRIA
01.2010 - 01.2013
Bachelors of Science - Fashion Design, Product Development and Merchandising
California State University