Daniella Medvedeva
Fairfield
Summary
Marketing Strategy & Analytics graduate student with a strong foundation in consumer insights, data-driven decision making, and brand strategy. Former competitive athlete with proven discipline, resilience, and the ability to perform under pressure. Experienced in fast-paced, client-facing environments with strong communication, leadership, and relationship-building skills. Passionate about combining analytics and creativity to support impactful marketing campaigns.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Assistant
CC Fairfield
Fairfield, CT
05.2024 - Current
- Lead private and group tennis instruction for juniors and adults, adapting coaching plans to different skill levels and performance goals.
- Promote, organize, and host tennis clinics and social events to drive participation, member engagement, and retention.
- Design and distribute marketing materials to support club programming and increase event visibility
UPIC Internship - Marketing Department
Clemson University
Clemson, South Carolina
06.2023 - 05.2024
- Collected and analyzed engagement data across Student Affairs departments to identify trends and performance opportunities.
- Developed strategic recommendations to increase department usage and improve event attendance through targeted outreach.
- Supported reporting and insight development to guide marketing strategy and internal decision-making.
UPIC Internship - Communications Department
Clemson University
Clemson, South Carolina
06.2022 - 11.2022
- Created content for Clemson University’s Communications Department to support brand messaging and student engagement.
- Wrote blog posts and marketing copy for the department website to strengthen communication strategy and visibility.
- Interviewed alumni and staff to develop written features highlighting department initiatives and impact.
Education
M.D. - Marketing Strategy & Analytics
Fairfield University
Fairfield, CT05.2026
Bachelor of Science - International Management & Brand Communications
Clemson University
Clemson05.2024
Skills
- Competitive market evaluation
- Data Analysis & Reports
- Tableau & Excel usage
- Customer behavior insights
- Fast learner
- Time management
- Attention to detail
- Problem-solving
- Team collaboration
Certification
- Google Analytics Certification (2025)
- Google Ads Measurement Certification (2025)
- CPCA Category Analyst Certification (2025)
LANGUAGES
Fluent in: Russian, English, Spanish and Catalan
Timeline
Assistant
CC Fairfield
05.2024 - Current
UPIC Internship - Marketing Department
Clemson University
06.2023 - 05.2024
UPIC Internship - Communications Department
Clemson University
06.2022 - 11.2022
M.D. - Marketing Strategy & Analytics
Fairfield University
Bachelor of Science - International Management & Brand Communications
Clemson University