Daniella Weinberg
Springfield,NJ
Summary
Dynamic Sales Professional with a proven track record in the ad sales industry. Highly motivated and adept at thriving in fast-paced team environments. Exceptional at building and nurturing relationships, with strong interpersonal skills. Expertise in developing strategic marketing programs and identifying key market players to drive client success.
Overview
25
25
years of professional experience
Work History
VP of Sales
Simpler Media Group - CMSWire and Reworked
01.2024 - Current
- Promoted in January '24 for exceeding sales goals and growing territory YOY.
- Hired and trained business develop representatives who are direct reports.
- Streamlined internal processes to improve efficiency within the sales department, resulting in faster response times for client inquiries.
- Continue to develop strong relationships with clients for long-term partnerships and increased customer retention.
- Delivered engaging presentations at industry events and conferences, positioning the company as an authority in its field.
Director of Sales
Simpler Media Group - CMSWire and Reworked
12.2021 - 01.2024
- Exceeded sales goals and was promoted to Director of Sales for the midwest and Israel regions.
- Sold and handled the largest company sale that was over $1.3MM that included strategic planning, relationship building.
- Established strong partnerships with companies in the technology space - both on the CX and EX side.
- Trained business development representatives and was the direct report.
Sales Manager - Midwest
Simpler Media Group - CMSWire and Reworked
06.2020 - 12.2021
- Joined SMG during a turbulent time in the market - the midwest region was "ground zero" to sales. Hired to grow the market
- Successfully built up the midwest territory from a $0 - $1.5MM over 12 months
- Worked on both CMSWire targeting CX companies and Reworked targeting HR, L&D and EX companies simultaneously
- Handled all prospecting, relationship building, selling of digital programs: Webinars, branding, demand generation and virtual events
Eastern Sales Director
Human Capital Media- Workforce, CLO
02.2012 - 06.2020
- Responsible for 2 million dollar territory across both brands – met and exceeded sales goal by over 10%.
- In 2019, closed 28 new business accounts in excess of $200,000.
- Digital selling included webinars, lead gen programs, webcast sponsorships, ABM programs, and e-newsletter sponsorships.
- Responsible for identifying and closing new and past business sales Highly experienced in developing strong client and agency relationships.
- Presenting brands and recommended programs to executives within organizations.
- Prepare custom programs for advertisers that include lead generation and awareness tactics that provide guaranteed leads as a way to help customers provide ROI within their organizations.
- Managed relationships with key industry stakeholders, attending conferences and networking events to further establish HCM's presence in relevant circles.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
Northeast Sales Manager
Crain Communications - Workforce Management
02.2006 - 02.2012
- Consistently met and exceeded quarterly sales and yearly sales goals
- Sold print and digital for Workforce programs that include both branding and lead generation opportunities
- Sold virtual and live event sponsorships
- Monitored competitive landscape closely, adapting tactics as needed to maintain a strong presence in the market.
Account Executive, East Coast
The Knot
10.2005 - 02.2006
- Responsible for beauty and packaged goods on East Coast.
- Sold digital advertising and sweepstakes
- Sold for print magazine
- Prepared customized proposals and presented to both agencies and client direct
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Northeast Regional Manager
Crain Communications - Modern Healthcare
11.2002 - 10.2005
- Responsible for advertising management of northeast territory
- Met or exceeded sales goals year after year
- Sold print ads, online newsletters, sponsorships and digital magazine advertising
- Bi-weekly travel within responsible territory and event travel ●
Account Manager
Crain Communications - BtoB Magazine
05.2001 - 10.2002
- Responsible for the development and management of display and classified section category, such as business media, direct marketing and e-commerce
- Brought on new advertisers to book
- Sold online newsletters and display banners
- Coordinated meetings with both the agency side and client side of accounts
Sales Assistant - Account Manager
G&J USA - Fitness Magazine
06.1999 - 04.2001
- After progressing as a Sales Assistant, was promoted to Account Manager handling a book of business
- Developed strong contacts and relationships with both travel and fashion advertisers
- Handled Procter & Gamble account which included various beauty brands
- Generated proposals and presentations to primarily agency contacts
- Met with clients on a daily basis
- Attended fashion seminars; networking with industry professionals
Education
Bachelor of Arts - Marketing
Rider University
Lawrenceville, NJ06.1999
Skills
- Sales Presentations
- Sales Training
- Territory Management
- Sales Team Leadership
- Interpersonal and written communication
- Team Collaboration
- Rapport and relationship building
- Self Motivation
Timeline
VP of Sales
Simpler Media Group - CMSWire and Reworked
01.2024 - Current
Director of Sales
Simpler Media Group - CMSWire and Reworked
12.2021 - 01.2024
Sales Manager - Midwest
Simpler Media Group - CMSWire and Reworked
06.2020 - 12.2021
Eastern Sales Director
Human Capital Media- Workforce, CLO
02.2012 - 06.2020
Northeast Sales Manager
Crain Communications - Workforce Management
02.2006 - 02.2012
Account Executive, East Coast
The Knot
10.2005 - 02.2006
Northeast Regional Manager
Crain Communications - Modern Healthcare
11.2002 - 10.2005
Account Manager
Crain Communications - BtoB Magazine
05.2001 - 10.2002
Sales Assistant - Account Manager
G&J USA - Fitness Magazine
06.1999 - 04.2001
Bachelor of Arts - Marketing
Rider University
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