Danielle Acker
Madison,WI
Summary
Dynamic Communications Manager with 3 years of experience leading strategic marketing initiatives. Proven to conduct market trend analysis and identify relevant messaging. Works independently with no supervision or in collaborative settings.
Overview
3
3
years of professional experience
Work History
Digital Communications Manager
Freedom From Religion Foundation
Madison, Wisconsin
08.2022 - Current
- Distributed multiple time sensitive press releases to members, balancing daily tasks with a regular influx of urgent matters.
- Analyzed market data to inform strategic decisions.
- Evaluated program effectiveness to determine return on investment.
- Developed communications strategies to drive forward progress in public relations.
- Improved website visibility through development and implementation of SEO strategies.
Digital Marketing Associate
Signify Digital
London, England
01.2022 - 08.2022
- Optimized website content and images to improve search engine rankings.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
Digital Marketing Intern
Forward Madison
Madison, Wisconsin
09.2021 - 01.2022
- Responsible for producing marketing proposals and club literature, supporting the presentation of this to the club C- suite for approval.
- Participated in brainstorming meetings to develop marketing collateral.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Wrote copy for social media posts, promotional emails and other marketing collateral.
Product Manufacturer and Sales
Plant Pros
Madison, Wisconsin
05.2019 - 09.2021
- Product design for a small business, establishing their online marketing presence on various social platforms
- Identified and cultivated relationships with potential clients to boost business.
- Researched potential clients and markets to prepare for appointments.
- Clarified customer requests, forwarded product information and answered questions to support sales operations.
Education
Bachelor of Science - Marketing
05.2022
- 4.0 GPA
- American Marketing Association CSU Global Vice President
- summa cum laude graduate
Bachelor of Arts - Environmental Studies And Spanish
05.2018
- Nelson School of Environmental Studies Ambassador
- BRIDGE partner
- Study Abroad: Spain for Spanish
Skills
- Communications Management
- Content Development and Coordination
- Microsoft Office
- Copywriting
- SEO Strategy and Execution
- Brand Management
- Google Ads and Analytics
- Email and Social Scheduling Platforms
- Wordpress and Joomla
Timeline
Digital Communications Manager - Freedom From Religion Foundation
08.2022 - Current
Digital Marketing Associate - Signify Digital
01.2022 - 08.2022
Digital Marketing Intern - Forward Madison
09.2021 - 01.2022
Product Manufacturer and Sales - Plant Pros
05.2019 - 09.2021
Colorado State University - Bachelor of Science, Marketing
University of Wisconsin - Bachelor of Arts, Environmental Studies And Spanish
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