Danielle Alailima

Responsibilities

• Support all Content, Distribution, and Device promotion and merchandising partnerships led by Business Development.
• Develop and manage partner relationships through identifying potential sponsorship and co-marketing opportunities.
• Collaborate alongside partners to plan and execute high-impact co-branded partnerships and activations that drive brand visibility.
• Manage daily/monthly communications for content selection process for each distribution partner, and drive the creation of design assets and copy.
• Drive analytics and performance metrics through quarterly business reviews to develop and evolve partnership reporting.

Key Accomplishments

Super Bowl LIX on Tubi

• Surpassed projected impressions through an optimized editorial strategy that amplified paid initiatives, maximizing reach & engagement.

2024 Essence Festival Sponsorship:

• Partnered with ESSENCE to secure a panel presence for Tubi and to create a unique activation experience at a festival with a high concentration of Tubi fans.
• Successfully drove Tubi brand awareness and engaged current audiences via ESSENCE Festival’s vast virtual and live attendees.

Responsibilities

• Communicate with users to resolve user queries and complaints in timely and professional manner.
• Triage bugs, requests, and user pain points to multiple teams across Tubi as well as connect product teams to voice of user.
• Update and manage help center documentation upon launching of new features and product updates/changes.

Key Accomplishments

• Efficiently composed entire help center with another team member.
• Coordinated with Product Operations and Engineering Teams to design issue intake process for efficient triaging.
• Enhanced cross functional communication through CS weekly update email execution.

• Effectively created floral arrangements and offered support to customers throughout ordering process.
• Quoted, generated, and processed customer orders to meet specifications and various occasions.
• Transported and set up floral arrangements for large-scale functions, comprising weddings, funerals, and banquets.
• Used Zendesk platform to problem solve any aspect of customer ordering/delivery experience.
• Developed loyal customer base through attentive service, expert advice, and consistent high-quality product offerings.

• Actively engaged in opening team for Everlane’s first flagship store.
• Offered support to customers and resolved any potential issues.
• Coordinated development of product placement on main floor.
• Processed and controlled in-store inventory.
• Tracked customer preferences, metrics, and media campaigns.

Key Accomplishments:

• Coordinated complete store installation in preparation for Opening Day.
• Efficiently supported designing multiple seasonal store flips and overhauled in preparation for new line launches.

• Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
• Oversaw Mailchimp and subscriber relations as well as coordinated fundraising programs and efforts.
• Managed all social media platform and content.
• Maintained promotional consistency and outcomes by collaborating with gallery owners and featured artists.

Key Accomplishments:

• Coordinated planning and oversight of gallery's Quinquennial Celebration and Art Sale.
• Co-managed community engagement and donor outreach efforts to raise funds for gallery exhibitions and events.