Danielle Arntson
El Dorado Hills,CA
Summary
Multifaceted sales and marketing professional with experience across a wide variety of industries including healthcare, media and marketing, company development, project management and clinical aesthetics.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Clinical Esthetician - Consultant/Practitioner
Self Employed
04.2014 - Current
- Performed thorough skin assessments, creating tailored skincare regimens for optimal results.
- Fostered friendly, warm, and exceptional customer experience.
- Explained benefits of skin care products to clients.
- Recommended and performed microdermabrasion, peels and advanced clinical treatments.
- Promoted clinic services through community events and marketing initiatives, driving brand awareness and attracting new clientele.
- Established loyal clientele base due to exemplary services provided, resulting in increased referrals and word-of-mouth business.
- Continuously took additional training and product knowledge courses to ensure my knowledge and treatments were up to date with the evolving industry.
- Implemented and exceeded sales goals for client's at home regimens.
Account Executive, National Sales
Medix
03.2022 - 03.2024
- Served as the primary contact for various healthcare system accounts consisting of University of California San Francisco, University of California Los Angeles, Hoag Memorial Hospital, Beth Israel Deaconess Medical Center, Duke University Hospital, and more
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Held and maintained partnerships between MSP partners: Aya, Vaya Workforce and Rightsourcing
- Worked in multiple VMS systems including Wand, Aya Connect, and Optimizer
- Researched market analytics to relay proper guidance of expected talent compensation and cost to partners
- Created and maintained organizational practices to establish a systemized workflow on a daily basis for both account management and recruitment strategy
- Directed a recruitment team to fulfill the work orders of current accounts, establishing daily/weekly goals and expectations
- Accurately tracked meeting notes, data and deliverables
- Ensured clear and concise communication with all clients via digital, virtual and in person meetings.
Account Manager
iHeart Media - Government Initiatives
11.2019 - 02.2022
- Manage and grow all existing client campaigns in a wide variety of media platforms (listed below) by communicating directly with agency partners
- Participate in a tier team format overseeing the project manager in day-to-day fulfillment
- Work directly with the VP of Sales to plan and execute newly won accounts
- Ensure the team over-delivers on client expectations by continuous campaign tracking and optimization.
Senior Project Manager
iHeart Media - Government Initiatives
01.2018 - 11.2019
- In addition to all responsibilities included in Project Manager as noted below: Responsible for buying, managing, and monitoring all aspects of clients' campaigns including paid and organic social media, digital platforms, radio, out of home and experiential media to meet client's overall marketing goals and objectives
- Strong proficiency in Salesforce to help track and manage potential new accounts and fulfill existing client's campaign proposals
- Helped division exceed sales goals by contributing to the ideation and activation of unique marketing concepts and opportunities
- Drive and uphold brand consistency for all clients
- Maintained strong relationships with employees and partners across the country via webex, skype, and in-person meetings.
Project Manager
iHeart Media - Government Initiatives
11.2016 - 01.2018
- Monitored social media campaigns using a wide variety of internal resources and third party vendors
- Coordinated the fulfillment of client's goals and expectations on a national scale
- Provided training and campaign guidance to incoming Project Managers
- Vital role in campaign development and strategies for all clients.
Assistant Project Manager
iHeartMedia - Government Initiatives
07.2016 - 11.2016
- Provided strong support for Director of Client Services
- Enhanced constant client communication
- Communicated with iHeart teams on multi-state projects.
Founder/CEO
Core Esthetics, LLC
05.2013 - 07.2016
- Created Core Esthetics brand platform and implemented all aspects of the company's strategic plan including promotional integration, budget forecasting, and day-to-day management
- Received advanced training to become a clinical and oncology certified aesthetician
- Developed social media content to align with company brand and retail specials
- Cultivated relationships with product representatives to position Core Esthetics with the best and most advanced skin care solutions.
Spa Director
Massage Envy
06.2013 - 03.2014
- Responsible for meeting and exceeding clinic and company sales goals
- Strong leadership skills allowed me to handle employee issues, concerns, and complaints in an objective and confidential manner
- Provided and encouraged a safe and rewarding work environment for over 40 employees
- Established and mentored employee's goals and expectations for all positions in the clinic
- Projected company values and policies while managing conflicts externally
- Coordinated clinic events for marketing and promotional purposes with traditional and social media tactics.
Sales Associate promoted to Junior Clinic Administrator
Massage Envy
01.2013 - 06.2013
- Helped clinic achieved 2000 units for the first time.
Brand Ambassador
Clear Channel Media + Entertainment
03.2010 - 08.2012
- Promoted boating and water safety products and information throughout California.
Education
Business Marketing Courses -
Western Governors University US
01.2017
Esthetics -
Federico Beauty Institute
03.2014
Pre-Physical Therapy -
Grand Canyon University
01.2012
Pre-Physical Therapy -
San Francisco State
01.2011
Skills
- Social Media business account analytics
- Social Media Marketing
- Microsoft Office
- Salesforce
- Wrike
- Trello
- Grin
- Keyhole (social media analytics tool)
- HubSpot
- Bullhorn
- Skincare Product Sales
- Advanced facials specialist
Certification
- Licensed Clinical Esthetician - 2014
- Certified Oncology Esthetician - 2015
Timeline
Account Executive, National Sales
Medix
03.2022 - 03.2024
Account Manager
iHeart Media - Government Initiatives
11.2019 - 02.2022
Senior Project Manager
iHeart Media - Government Initiatives
01.2018 - 11.2019
Project Manager
iHeart Media - Government Initiatives
11.2016 - 01.2018
Assistant Project Manager
iHeartMedia - Government Initiatives
07.2016 - 11.2016
Clinical Esthetician - Consultant/Practitioner
Self Employed
04.2014 - Current
Spa Director
Massage Envy
06.2013 - 03.2014
Founder/CEO
Core Esthetics, LLC
05.2013 - 07.2016
Sales Associate promoted to Junior Clinic Administrator
Massage Envy
01.2013 - 06.2013
Brand Ambassador
Clear Channel Media + Entertainment
03.2010 - 08.2012
Business Marketing Courses -
Western Governors University US
Esthetics -
Federico Beauty Institute
Pre-Physical Therapy -
Grand Canyon University
Pre-Physical Therapy -
San Francisco State