DANIELLE BARRETT

• Delivered a unique family meal delivery business through time-bound project management, including the entire launch, from insight to product development, and logistics.
• Developed brand identity, including logo, website, and packaging design.
• Presented through storytelling to meal manufacturers, and their onboarding was negotiated.
• Collaborated with influencers and media to support visibility and consumer engagement.
• Successfully launched Around the Table family meal delivery service, with conversation cards, in two Australian states.
• Adapted the business model based on market trends, launching a portfolio of specialized family dinner conversation cards globally.
• Managed the portfolio, including new lines, account-specific lines, and actively exiting non-performers.
• Creatively managed social media and website operations to enhance brand presence.
• Full P&L ownership.

• Provided quarterly presentations from industry experts on the state of the nation, key consumer and shopper trends, with a focus on millennial opportunities.
• Presented actionable shopper insights across the entire Brown-Forman portfolio, with focus on the ready-to-drink segment for on- and off-premise channels.
• Conducted research that discovered the unmet opportunity of the online liquor shopper.
• Briefed in-depth qualitative and quantitative shopper research to identify growth opportunities, and presented actionable insights to sales and marketing teams.
• Presented to key account customers as the expert on shopper insights and marketing, sharing opportunities for growth.
• Designed simplified sales tools for field teams to maximize opportunities for Brown-Forman brands in stores.
• Provided insights to trade marketing for best practice go-to-market launch strategies for new lines and calendar events.
• Facilitated cross-functional business strategy workshops and ideation sessions across regional teams, highlighting risks and opportunities, driving alignment, and creatively innovating.
• Optimized research budgets, achieving cost savings of over $150K by renegotiating scopes of work.

• Analyzed existing pricing strategy and provided a best practice alternative, exceeding the profit targets.
• Conducted on-premise (premium bars) qualitative research to determine a new hero drink strategy.
• Negotiated a partnership with Polo in the City, with a PR value three times the investment.
• Project managed the launch of line extensions and limited-edition lines across multiple channels.
• Facilitated cross-functional strategy and ideation days, including global attendees.
• Executed a national bartender competition and launched a limited-edition super premium rum (Appleton Estate - Agency Brand).
• Presented annual business updates to the respective business owners of Appleton Estate and Gekkikan Sake.

Transitioned to full-time caregiving following the birth of three children within 16 months.

• Briefed and collaborated with media strategists to develop a local positioning strategy.
• Exceeded sales and market share for Johnson’s Adult Skincare portfolio, supervised and guided team members, with an investment of $13 million.
• Led the Dreamy Skin body wash range launch, exceeding distribution and sales expectations, while earning buyer praise.
• Delivered an incremental $1 million in net trade sales, working with Chrisco catalogs.
• Conducted a comprehensive analysis of the previous year's Holiday Skin activity, providing an alternate, more profitable model.
• Executed a cost improvement project to improve profitability by aligning packaging with Malaysia.

• Managed and mentored a team of seven trade marketers for the total business portfolio for Johnson & Johnson Consumer.
• Member of the Sales Leadership Team.
• Team lead (five non-direct reports) for Women's Health and Healthcare portfolio, with full P&L responsibility, reporting to the Johnson & Johnson Board of Directors.

Category Development Manager for the Johnson's Baby and Kids franchise.

Category management for Gravox Gravy

Account Management, Business Development, and Vending.

Field Sales Representative