Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Danielle Boutte

Houston,TX

Summary

A passionate, creative & results-driven leader with an expertise in event marketing & DEI. Experienced in developing custom solutions for achieving an organization’s vision.

Overview

13
13
years of professional experience

Work History

Event Marketing Lead

Contract Role - SmartVault
05.2023 - Current
  • Develop, drive & execute the SaaS company's participation at B2B events to maximize brand awareness and lead generation across strategic industries

Head of Events & Sponsorships, US

Contract Role - Wachsman
01.2022 - 02.2023
  • Led the production of 25+ global B2B technology events including: conferences, private hosted events & tradeshow sponsorships; Successfully transformed the PR firm’s annual event marketing program and sponsorship criteria to align with company-wide objectives
  • Implemented an integrated event marketing strategy, resulting in a 30% increase in qualified leads captured at events; Measured the success of events according to specific growth & brand marketing goals
  • Managed vendor relationships and negotiated contracts, resulting in cost savings of 15% on average; Owned multiple marketing budgets & calendars
  • In partnership with the CEO & CGO, designed and launched GTM plans for a data-driven event services product; Developed content for business case studies & effectively commercialized service offerings via print & web
  • Consulted Blockchain technology clients on effective event marketing strategies & latest media trends - clients included: Ripple, NFT LA, NFT NYC, Eth Denver & Messari Mainnet amongst others
  • Grew & cultivated community engagement online for event promotion

DEI Events & Initiatives Director

Impact.com
08.2019 - 11.2021
  • Founded & visibly led DEI at Impact.com; Acted as a global community leader for the SaaS organization
  • Owned the production & programming for a webinar series as part of Impact Growth, the company's virtual B2B MarTech conference; Generated an unprecedented average of 3,000 sign-ups & 2,500 live attendees per webinar - featured clients include : Savage X Fenty & Uber
  • Led the strategy & execution for 10+ affiliate marketing tradeshow sponsorships to support HR & the broader Marketing teams in meeting recruitment & brand marketing goals
  • Positioned the senior executive team as thought leaders through securing earned & paid speaking opportunities at over 15 key diverse conferences globally
  • Established, evaluated & reported on engagement benchmarks & budgets for all DEI events and initiatives
  • Amplified Impact.com's position on DEI through developing messaging for various channels (content included: blogs, podcasts, newsletters & handouts)
  • Worked cross-functionally with leaders from HR, Talent Acquisition, People Development & Marketing to lead the development of an overarching annual DEI strategy
  • Launched & managed the global DEI Ambassador volunteer initiative

Global Head of Campus Events

ConsenSys
05.2017 - 07.2019
  • Provided hands-on leadership as the global head of a target technology community; Project managed & oversaw all ConsenSys university & wider blockchain technology community events across North America, APAC, EMEA, MENA, and LATAM
  • Applied local market research to tailor event marketing strategies resulting in an average attendance rate of 80% and a post-event engagement rate of 60%
  • Developed collateral to promote the VC firm's startups at events, increasing their global target audience reach by 200%+; Oversaw event marketing budgets in partnership with the CMO to ensure an appropriate allocation of funds
  • Co-founded & launched the ConsenSys College Consortium, a program aimed at creating equitable access for members to blockchain educational materials & a network of professionals in the field

Senior Event Manager

VaynerMedia
12.2014 - 02.2017
  • Led a team of event marketing professionals in planning and executing high-profile media events, including experiential celebratory events, product launches, press conferences and brand activations
  • Strategically mapped out & executed timelines, agendas, and shot lists for production to consistently run on schedule
  • Collaborated with cross-functional teams to develop creative event concepts resulting in a 40% increase in media coverage and social media engagement for client events
  • Successfully managed event budgets ranging from $50,000 to $1 million, ensuring cost-effective planning and resource allocation; Created ROI analysis reports to measure success against set KPIs
  • Developed and maintained strong relationships with key stakeholders, including clients, media partners, and industry influencers; Led weekly status calls with senior clients such as PepsiCo, Unilever, Twitter, Facebook, and Pinterest
  • Identified brand marketing opportunities for VaynerMedia through strategic sponsorships at industry conferences - included : CES, AdWeek & SXSW

Event Producer To The CEO

Contract Role - Matrix Advisors
06.2014 - 09.2014
  • Owned end to end delivery of engaging client appreciation events, including cocktail receptions, VIP dinners, golfing retreats & roundtables

Event Manager To The CSO & M.D. Of Initiative Worldwide

Initiative Media
09.2011 - 04.2014
  • Managed internal global conference planning under the direction of the CSO & M.D., logistics include: extensive site research, site visits, comparative cost analysis, RSVP list management, room block management, menu selection, entertainment, décor, and client transportation
  • Tracked conference budgets; Consistently achieved an estimated 18% savings to the bottom-line costs through contract negotiations
  • Managed conference partners to ensure delivery against contracts and deadlines; On-site managed the execution of conferences
  • Communicated with attending clients on all conference updates
  • Increased brand awareness for clients through social activity at conferences - promoted hashtags and engaged with top influencers
  • Ensured alignment around programming across all internal & external parties; Secured the attendance of media outlets and key industry guest speakers

Event Coordinator To The Account Management Team

Contract Role - Grey Global Group
02.2011 - 08.2011
  • Coordinated the logistics for domestic and international hosted events (inclusive of Cannes Creative Festival receptions)
  • Researched prime event sponsorships at conferences; Built & implemented company-wide production templates for optimal event project management

Education

Associate of Applied Science - Fashion Merchandising Management

NCC
Garden City, NY

Skills

  • Strategic event planning & execution
  • Lead generation & nurturing
  • Client, Partner & Vendor relations
  • Budget forecasting & management
  • Contract negotiation
  • Team leadership
  • Data analysis & insights
  • Cultural awareness & sensitivity

Timeline

Event Marketing Lead

Contract Role - SmartVault
05.2023 - Current

Head of Events & Sponsorships, US

Contract Role - Wachsman
01.2022 - 02.2023

DEI Events & Initiatives Director

Impact.com
08.2019 - 11.2021

Global Head of Campus Events

ConsenSys
05.2017 - 07.2019

Senior Event Manager

VaynerMedia
12.2014 - 02.2017

Event Producer To The CEO

Contract Role - Matrix Advisors
06.2014 - 09.2014

Event Manager To The CSO & M.D. Of Initiative Worldwide

Initiative Media
09.2011 - 04.2014

Event Coordinator To The Account Management Team

Contract Role - Grey Global Group
02.2011 - 08.2011

Associate of Applied Science - Fashion Merchandising Management

NCC

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Danielle Boutte