Strategic leader in medical and technology sales, focused on driving growth and operational efficiency. Successfully increased client revenue by 35% and expanded market presence by 68% through innovative strategies and strong relationship management. Proven ability to develop high-performing teams and implement adaptive sales methodologies during challenging market conditions.
Overview
2027
2027
years of professional experience
Work History
Chief Executive Officer (CEO)
HC Revenue Pros
2013 - Current
Strategic Leadership: Oversaw innovative strategies that drove business growth across diverse industries, including healthcare and technology. Cultivated new business relationships and expanded services with existing accounts, resulting in measurable growth and operational optimization.
Drove transformative growth through strategic technology integration and innovative sales methodologies, enabling companies to thrive during economic downturns while enhancing brand visibility and customer engagement through data-driven insights. EHR/EMR/DOD VA/Oracle/EPIC/ECW/Athenahealth/Cerner/ NexGen
Market Expansion: Successfully expanded the company's market presence by 68% through targeted growth strategies and partnerships.
Adaptive Business Strategies: Pioneered adaptive business strategies during challenging market conditions, ensuring resilience and profitability by identifying emerging opportunities and implementing scalable solutions tailored to client needs.
Trusted Advisor Role: Acted as a trusted advisor and thought leader, providing strategic guidance to stakeholders and positioning the company as a leader in delivering creative solutions amid uncertainty.
Streamlined operations and optimized resource allocation, focusing on delivering exceptional client value and empowering organizations to harness technology for sustainable revenue growth.
Revenue Growth: Increased client revenue by 35% through innovative marketing campaigns and strategic business pivots during economic downturns.
Consulting Impact: Consulted with over 45 companies, ensuring compliance with updated training and strategies to enhance growth and revenue.
Territory Sales Manager
Watermark Medical/Sleep Med
2018 - 2021
Oversaw territory sales for 4 business lines (Home Sleep Testing, Sleep Lab, PSG, EEG, and Pap Therapy) across 6 states (TX, LA, AR, OK, VA, and MD). Managed key accounts (hospitals, ACOs, distribution partners) and developed strategic territorial sales plans, budgets, and forecasts. Conducted product presentations and demonstrations to physicians and staff, enhancing product knowledge and adoption.
Presented and managed EMR/EHR integration with technology and SaaS solutions software featuring auto-score capabilities (AI). Managed 300+ distribution sales reps across 6 states. Awarded 2019 and 2020 Rep of the Year for achieving top-performing sales. Championed unprecedented sales turnaround during the COVID-19 pandemic, generating new business, a new robust sales program, and training aimed at navigating the new market. Sole sales manager to date to sell 150+ units annually for several consecutive years. Owned the #1 territory for Respiratory and Pap Therapy and HST in 2018 and 2019. Ignited pipeline growth through strategic multi-channel prospecting. Produced 2 marketing commercials for distribution channels and end-user audiences.
Leveraged AI technologies for business solutions, including prompt engineering, bot creation, agent setup, and dashboard development. Designed and executed marketing and sales strategies, optimizing pipelines and integrating over 35 AI models with 25+ sales and office software platforms to drive efficiency.
Led territory sales across 6 states, managing 300+ reps. Achieved Rep of the Year for top performance, selling 150+ units annually for consecutive years. Developed strategic territorial sales plans, budgets, and forecasts. Managed key accounts, including hospitals and ACOs, across multiple business lines. Pioneered integration of EMR/EHR with AI-powered SaaS solutions. Conducted product demos and presentations to medical professionals. Boosted pipeline growth through multi-channel prospecting.
Produced marketing commercials for distribution channels and end-users, contributing to brand visibility. Led territory sales across 6 states, managing 300+ reps and achieving Rep of the Year by selling 150+ units annually. Developed data-driven territorial sales plans and forecasts, optimizing key account management across multiple business lines.
Executed product demonstrations for medical professionals, enhancing product knowledge. Boosted pipeline growth through strategic multi-channel prospecting. Created engaging marketing content for distribution channels and end-users. Led multi-state sales team, achieving top performance and Rep of the Year honors. Consistently exceeded 150+ unit sales annually, driving revenue growth. Pioneered sales strategies during COVID-19, creating new business opportunities and training programs to adapt to market shifts.
Developed data-driven territorial sales plans and forecasts. Managed key accounts across multiple business lines, optimizing performance.
Chief Executive Officer-CEO
HC Revenue Pros
2013 - 2018
Managed 40+ product lines and programs across 53 clinics and medical offices in Texas and Florida, overseeing a staff of 7 (6 nurses and one admin). Managed and grew high-value relationships from initial cold calling to account management of multiple services my company provided to generate more revenue and improve patient care standards. Performed and managed product demonstrations, installations, and staff training on product usage as well as ancillary services and compliance standards. Supercharged book of business through tactical prospecting strategies, building relationships with C-suites to medical staff, and offering needs-based solutions.
Managed EMR/EHR integration with technology and SaaS solutions, alongside Medicare-approved programs. Grew team from 0 to 7, achieving high retention rates through effective recruitment, orientation, training, and coaching. Increased revenue across all 53 locations annually by $320K-800K per location.
Fostered strong relationships with C-suite executives and medical staff, offering tailored solutions. Cultivated a high-performing team through effective recruitment and coaching. Spearheaded expansion of service offerings, including capital equipment, ancillary services, and SaaS solutions. Positioned the company as a leader in medical sales and technology integration. Drove revenue growth across 53 locations, managing 40+ product lines. Expanded client base through strategic prospecting, resulting in $320K-800K annual increases per site. Analyzed market trends to identify growth opportunities. Developed data-driven strategies for account management, fostering strong client relationships. Expanded team from 0 to 7, achieving high retention rates. Cultivated expertise in diverse areas, from capital equipment to SaaS technology sales.
Managed 40+ product lines and programs across 53 clinics and medical offices in Texas and Florida, overseeing a staff of 7 (6 nurses and one admin). Managed and grew high-value relationships from initial cold calling to account management of multiple services my company provided to generate more revenue and improve patient care standards. Performed and managed product demonstrations, installations, and staff training on product usage as well as ancillary services and compliance standards.
Built relationships with C-suite executives and medical staff. Offered needs-based solutions, managing high-value accounts from initial contact to ongoing service. Drove revenue growth across 53 locations, managing 40+ product lines. Expanded client base through strategic prospecting, resulting in $320K-800K annual increases per site, adding $34,450,000 annually. Implemented EMR/EHR integration solutions, enhancing operational efficiency. Conducted product demonstrations and staff training for optimal service utilization. Analyzed market trends to identify growth opportunities. Developed data-driven strategies for account management, adding $34,450,000 annually to revenue.