Summary
Overview
Work History
Education
Skills
Timeline
Generic
DANIELLE CASTANEDA

DANIELLE CASTANEDA

SANTA ROSA,CA

Summary

I am a dedicated professional with a strong work ethic, resourcefulness, and flexibility, allowing me to easily adapt to shifting priorities while maintaining a positive attitude. I am highly organized and efficient, thriving in fast-paced, multitasking environments. My creativity and enthusiasm drive me to accomplish objectives while always striving to deliver excellent results. I am passionate about helping people look and feel their best, and I am continually eager to expand my knowledge of the retail industry. With experience using various Point of Sale (POS) systems, I am adept at managing store operations, including merchandising, product sales, and demonstrations. I take pride in memorizing product knowledge to provide customers with the best service possible. Additionally, I have experience leading and managing a team, building professional customer relationships, and using social media to enhance brand presence. I am committed to maintaining a clean, organized store front while fostering a fun and collaborative work environment, all while upholding a high level of professionalism.

Overview

5
5
years of professional experience

Work History

Store Manager

Gorjana
05.2025 - Current
  • Responsible for overall store performance, KPIs, and daily operations
  • Acts as a brand ambassador, educating customers on brand history, products, and industry trends
  • Creates and executes action plans to drive sales and improve team performance
  • Builds lasting customer relationships through effective clientelling strategies
  • Recruited, onboarded, and developed internal and external talent
  • Motivates teams through clear communication, collaboration, and accountability
  • Leads by example in delivering exceptional customer experiences and professional presentation
  • Resolved customer concerns efficiently with a solution-oriented mindset.
  • Manages staff scheduling, inventory, and compliance with operational standards.
  • Ensures visual merchandising updates and leads store opening/closing procedures

Book Keeper/Client Manager

BP Painting & Signature Finishes
12.2024 - Current
  • Manage day-to-day financial transactions, ensuring accuracy and compliance with established accounting principles.
  • Maintain and reconcile general ledger accounts, ensuring all financial records are up-to-date and accurate.
  • Process accounts payable and receivable, including invoicing, payment processing, and collections.
  • Prepare and maintain financial reports, including profit and loss statements, balance sheets, and cash flow statements.
  • Conduct monthly bank reconciliations to ensure all financial discrepancies are identified and resolved promptly.
  • Assist with budgeting and forecasting, providing financial insights to support strategic decision-making.
  • Collaborate with external auditors during annual audits, providing necessary documentation and explanations as required.
  • Utilize accounting software (e.g., QuickBooks, Xero) to streamline processes and improve accuracy, efficiency, and reporting capabilities.
  • Maintain organized financial filing systems, ensuring all documents are properly stored and easily accessible.

Executive Director

Gallaher Homes
07.2024 - 12.2024
  • Strategic Property Management - Tenant Relations & Retention - Financial Management & Budgeting - Marketing & Leasing Strategies - Vendor Management & Negotiations - Facilities Maintenance Oversight - Conflict Resolution

Assistant Store Manager

Gorjana
07.2023 - 07.2024
  • Assisting the manager with all store duties, Acting as manager when the manager isn’t present, organizing and merchandising product, memorizing product knowledge, maintaining a sanitary and clean work place, building and maintaining professional relationships with customer, creating a professional yet enjoyable work environment, Point of Sales experience, familiarity with Shopify POS

Store Manager

Punch Clothing
12.2020 - 02.2023
  • Point Of Sales system experience, maintaining a clean, organized store front, merchandising, product sales and demonstration, memorizing product knowledge, managing a team of employees, social media experience, building professional customer relationships, providing a positive, fun work environment for employees while maintaining professionalism

Education

Cosmetology License - Cosmetology

Lytle’s Redwood Empire Beauty College
07-2019

undefined

Santa Rosa Junior College
01.2018

Skills

  • Leadership and Team Management
  • Ability to lead, motivate, and develop a high-performing team
  • Conflict resolution, staff coaching, and performance management
  • Staff scheduling, training, and delegating tasks
  • Customer Service Excellence
  • Building and maintaining strong, lasting customer relationships
  • Resolving customer complaints and concerns with professionalism
  • Creating a positive, customer-focused store environment
  • Sales and Profitability Management
  • Achieving sales targets and driving store performance
  • Analyzing sales trends and adjusting strategies
  • Maximizing product availability while minimizing shrinkage
  • Visual Merchandising
  • Designing attractive and effective product displays
  • Knowledge of retail layout and design principles to enhance the shopping experience
  • Inventory and Stock Control
  • Managing inventory levels, ordering stock, and conducting regular audits
  • Familiarity with inventory management software and systems
  • Reducing shrinkage and ensuring product availability
  • Point of Sale (POS) Systems
  • Proficient with various POS systems and retail software
  • Handling cash transactions, processing payments, and managing financial records
  • Time Management and Organization
  • Strong multitasking and prioritization skills in a fast-paced environment
  • Efficiently organizing store operations for smooth daily functioning
  • Marketing and Social Media
  • Implementing local marketing campaigns and promotions
  • Creating and managing engaging social media content to drive sales
  • Problem-Solving and Decision-Making
  • Analyzing issues and making quick, effective decisions
  • Resolving operational or customer-related challenges promptly
  • Financial Management and Budgeting
  • Managing store budgets and controlling expenses to maximize profitability
  • Sales forecasting, financial reporting, and budget compliance
  • Communication Skills
  • Strong verbal and written communication for staff, customers, and management
  • Clear instructions and feedback to ensure team success
  • Adaptability and Flexibility
  • Adjusting quickly to changing priorities and business needs
  • Thriving under pressure and in fast-evolving environments
  • Training and Development
  • Onboarding and training new employees effectively
  • Supporting staff growth and development for higher productivity
  • Compliance and Loss Prevention
  • Enforcing company policies, health and safety regulations, and legal requirements
  • Implementing loss prevention strategies to minimize shrinkage

Timeline

Store Manager

Gorjana
05.2025 - Current

Book Keeper/Client Manager

BP Painting & Signature Finishes
12.2024 - Current

Executive Director

Gallaher Homes
07.2024 - 12.2024

Assistant Store Manager

Gorjana
07.2023 - 07.2024

Store Manager

Punch Clothing
12.2020 - 02.2023

undefined

Santa Rosa Junior College

Cosmetology License - Cosmetology

Lytle’s Redwood Empire Beauty College
DANIELLE CASTANEDA