Danielle Cianciola
Akron,Ohio
Summary
Accomplished professional offering over a decade of success in Product Management, Marketing and Creative Development. Highly skilled in product launches, timeline management and marketing. Driven and strategic with strong communication and relationship building skills.
Overview
13
13
years of professional experience
Work History
Marketing Specialist
Associated Materials
Cuyahoga Falls, Ohio
11.2023 - 07.2025
- Monitored online reviews and customer feedback across platforms to evaluate satisfaction levels.
- Tracked communications strategies, advertising campaigns, and marketing approaches to assess effectiveness.
- Aligned marketing strategies and objectives with data-driven insights to enhance performance.
- Facilitated project intake and oversaw tracking of multiple projects to ensure timely completion.
- Utilized Salesforce for efficient assignment and distribution of marketing leads from various sources.
- Established new vendors and partners within Jaggaer vendor management system for streamlined operations.
Product Manager
NBG Home, Remote
Austin, Texas
05.2021 - 04.2023
- Drove product innovation through market research, online and in store competitive reviews to identify trends, new product categories and techniques
- Planned multiple customer product assortments in regard to white space areas, selling history, margin and growth opportunity
- Created line lists to include cost goals, desired margins and SRP's specific to each customer Led daily communication on project status and milestone dates with cross functional design, sourcing and sales team partners
- Owned the sample process from concept to review and through the item set up phase Managed a full time and temporary direct report with a focus on positive, clear communication, role responsibilities and talent development.
Marketing Planner
Jo, Ann Fabric and Craft Stores
Hudson, Ohio
07.2012 - 04.2021
- Managed all aspects of in-store marketing including sign strategies, creative development, timeline deliverables, budget, distribution strategies, print procurement and in-store execution
- Developed line lists that include all marketing collateral and specifications for production art files to be created and released for print
- Forecasted accurate sign quantities for multiple distribution plans with respect to budget, in-store delivery and new store timelines
- Competitively bid each job with multiple print vendors to secure the best pricing and delivery
- Tracked and verified all costs within a budget, issue purchase orders for over $1M annually
Education
Bachelor of Science - Fashion Merchandising
Kent State University
Kent, OhioSkills
- Brand Management Trend Research
- Product Lifecycle Management Marketing Strategy
- Print Procurement
- Microsoft Office, Excel, Power Point
- Adobe Workfront/Workflow
- Coupa/Scout/Jaggaer
- Salesforce
Timeline
Marketing Specialist
Associated Materials
11.2023 - 07.2025
Product Manager
NBG Home, Remote
05.2021 - 04.2023
Marketing Planner
Jo, Ann Fabric and Craft Stores
07.2012 - 04.2021
Bachelor of Science - Fashion Merchandising
Kent State University