Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Danielle Contreras

Pacifica,CA

Summary

Accomplished B2B marketing leader with over 15 years of experience driving revenue growth and operational excellence across startup, consulting, and enterprise environments. Expertise spans full-lifecycle marketing strategy/execution, including demand generation, martech implementation, account-based marketing, and sales enablement. Adept at building high-performing teams, implementing scalable processes, and fostering innovation. Known for a customer-centric, data-driven approach that balances strategic vision with tactical execution to achieve measurable business impact.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Director of Innovation and Services Enablement

Inverta
01.2024 - Current

As Director of Innovation and Enablement at Inverta, I spearhead operational scalability and delivery standardization across our services. I develop new service offerings through process documentation, pilot execution, and collaborating with sales, marketing, and services teams.

Director of Consulting Services

Inverta
07.2021 - 01.2024

As the Director of Consulting Services and a member of the leadership team, I am responsible for talent management, culture development and creating training materials. I actively seek opportunities for improving business processes and service offering innovation.

Senior Consultant

Inverta
02.2019 - 01.2024

What I love most about working at Inverta is the opportunity to build relationships and work with talented marketers around the world at organizations of every size. I get to partner with leaders and teams who are looking to scale, transform and implement marketing strategies that achieve business objectives.

Marketing Consultant

Freelancing
02.2018 - 07.2021

I support and enable companies of all sizes (B2B or B2C) grow revenue through new and repeat customer acquisition.

  • Paid Media Strategy & Execution
  • Social Selling
  • Email Nurturing

Sr. Integrated Marketing Programs Manager

Pentaho
09.2015 - 10.2016

I worked with amazing demand generation, sales ops, product and SDR teams to launch integrated programs that drove significant revenue gains.

Sr. Customer Marketing Programs Manager

Citrix
11.2013 - 08.2015
  • Conceptualizes and implements customer marketing programs that span the customer lifecycle
  • Leads global, cross functional teams to develop integrated CX strategies and automated processes that increases engagement and loyalty
  • Designed and implemented top-performing on-boarding and educational programs that increased product usage and improved retention while generating revenue with the development of cross-sell and up-sell programs to our install base.

Education

B.S. Public Relations - Psychology

San Jose State University
01.2006

Skills

  • Digital Marketing
  • Marketing Strategy
  • Integrated Campaigns
  • Demand Generation / ABM
  • B2B Martech: Demandbase, Marketo, SFDC, 6sense, Outreach, and more

Certification

  • Marketo Certified Expert - Marketo
  • Scrum Master Certified (SMC) - CollabNet VersionOne (now Digital.ai)
  • Leadership Training - Getting Results Through Others (GRO) - Achievement Unlimited Inc

Accomplishments

  • Inverta Leadership Team Member (2021-Present)
  • Citrix Recipient of 13 Peer-to-Peer Core Value Awards

Timeline

Director of Innovation and Services Enablement

Inverta
01.2024 - Current

Director of Consulting Services

Inverta
07.2021 - 01.2024

Senior Consultant

Inverta
02.2019 - 01.2024

Marketing Consultant

Freelancing
02.2018 - 07.2021

Sr. Integrated Marketing Programs Manager

Pentaho
09.2015 - 10.2016

Sr. Customer Marketing Programs Manager

Citrix
11.2013 - 08.2015

B.S. Public Relations - Psychology

San Jose State University
Danielle Contreras