Danielle Cook
Corporate Communications & Public Relations Leader
Summary
Results and detail oriented Communications Leader proficient in developing creative marketing collateral for diverse projects. Skilled multitasker with superior work ethic and great storytelling, and problem-solving skills. Reliable and dedicated team player with hardworking and resourceful approach. Establishes clear standards and enforces protocols for consistent, high-quality results. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
28
28
years of professional experience
Work History
Marketing and Public Relations Leader
SiteOne Services, Inc
Danville, CA
04.2019 - Current
- SiteOne is a SaaS platform for homebuilders to deliver a superior customer experience, share critical information with homeowners, facilitate requests, automate processes, resolve concerns, and manage home records
- Joined startup to help identify new business opportunities by researching competitive offerings and creating new corporate messaging
- Wrote and implemented meaningful campaigns to reach top target markets and produced new marketing content and advertising materials to support our messaging
- Created new social media profiles on LinkedIn, Twitter, Pinterest, and Facebook
- Grew social media activity by 1020% in the first six months through developing targeted messages and graphics to communicate product offerings
- Created and managed LinkedIn advertising campaigns that resulted in 0.53% click-through and a 75% increase in lead generation
- Developed outbound campaigns and multi-touch email follow-ups for inbound marketing leads (including customer success stories, market research, targeted infographics, and informational videos) to identify sales opportunities and generate pipeline
- Managed planning and participation in trade shows, conferences, executive meetings, and digital campaigns
- Wrote press releases and other media communication to promote new offerings
- Produced and did the voiceover for all promotional and training videos.
- Collaborated with team members to help expand marketing channels.
- Managed development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Helped with planning and hosting of marketing events.
- Wrote copy for social media posts, promotional emails and other marketing collateral.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Measured and reported results of marketing initiatives.
- Assisted in creating written, video and image content for marketing channels.
- Prepared persuasive sales and marketing presentation materials to engage clients.
- Scheduled social media postings to advertise products and generate site traffic.
- Tracked key metrics and developed spreadsheets and data models.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key performance indicators to measure success of campaigns.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Public Relations Consultant
Self Employed
San Ramon, CA
01.2019 - 04.2019
- Performed senior public relations services for an award-winning boutique tech PR agency in San Francisco
- Conducted market research and competitive analysis on prospective new clients
- Prepared proposals for the agency to pitch and procure new business opportunities.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Supported public relations managers with writing, researching and preparation of materials
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Senior Global Public Relations Manager
Alfresco Software, Inc
San Mateo, CA
10.2015 - 01.2019
- Alfresco Software was the leading open-source provider of Enterprise Content Management (ECM) and Business
- Process Management (BPM) solutions
- They were acquired by Hyland Software
- Created and executed corporate messaging and strategy to promote Alfresco’s unique value proposition, including high-level print and online media placements
- Manage vendor relationships with PR agencies in the US,
- London, Germany, and France
- Track monthly activities, KPIs, and budgets
- Provided integrated support and coordinated content creation and approval for internal and external communications, including press releases, byline articles, executive communications, weekly employee newsletters, talking points, corporate emails, blog posts, quarterly reports, and more
- Develop and maintain an editorial calendar with content to engage employees
- Coordinate interviews with executives and reporters, draft messaging, prepare spokespeople, and facilitate meetings
- Manage and measure the effectiveness of digital communications and tools to improve audience reach.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Wrote press materials and delivered presentations to media representatives.
- Reported on press coverage recaps to determine areas for improvement.
- Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing [Type] process.
- Used [Software] to create and distribute press releases to media outlets.
Global Public Relations & Corporate Responsibility Officer
Visioneer, Inc
Pleasanton, CA
10.2001 - 08.2015
- Visioneer provides a broad range of scanning solutions for the desktop, distributed, and departmental document imaging markets and the mobile and remote business scanning segments
- Directed all levels of PR for Visioneer and Xerox DocuMate Scanners and served as the primary contact for media while executing global external communications programs and creating corporate/brand messaging
- Managed website content and wrote news releases, technology, white papers, product review guides, and customer stories
- DANIELLE COOK
- Identified opportunities, nurtured relationships, and led outreach efforts to media outlets, online outlets, and influencers
- Proactively implemented global communications plans across digital and traditional media to drive thought leadership and generate editorial coverage and product reviews
- Researched and published vertical marketing materials focused on Healthcare and Government requirements
- Participated in executive staff meetings, providing insight, and helping to establish global communications programs that promote brand awareness and company growth objectives
- Managed all content creation for social media postings on LinkedIn, Twitter, Facebook, and Pinterest
- Researched industry competitors and wrote product positioning and comparison guides for our sales team
- Cultivated strong relationships with key industry press and secured placements in BusinessWeek, PC Magazine,
- The Wall Street Journal, Fortune, The New York Times, awards from industry analysts, and television news
- Secured industry awards and recognition for accomplishments of the executive team
- Founded Visioneer’s Social Responsibility program – “Where There Is A Need”
- Successful product placement of Xerox mobile scanner on CSI:NY
- Planned and executed annual partner conferences for three years
- Hosting 100 resellers and guests at luxury resorts in Florida and Mexico
- Managed VIP accommodations, decorations, gift baskets, and recreational activities.
- Helped plan and execute private, company, and client events.
- Prepared social media posts and videos with eye for viral content strategies.
- Developed original content for blog posts and website articles.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
- Coordinated media events, photo opportunities and press interviews to drive client engagement.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Built and maintained relationships with relevant media outlets and journalists.
- Researched and wrote articles for company newsletters and magazines.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Assisted in developing media strategies and campaigns for client needs.
- Increased awareness of company services and products with implementation of PR strategies.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Facilitated press conferences and other outreach events to raise visibility of organization.
- Produced and distributed brochures, newsletters and press kits.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Coordinated media interviews with organization staff, board members and volunteers.
Executive Consultant
Stirling & Associates
Burlingame, CA
12.1994 - 10.2001
- Full-service public relations firm serving technology startups in Silicon Valley
- The agency dissolved in 2001
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Onboarded and managed new client accounts to boost retention rates.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
- Integrated technology and business operations to identify targeted solutions to customer issues.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
- Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs.
- Developed strategic communications plans and positioning documents and scheduled and attended client press tours
- Managed all efforts surrounding product announcements, executive visibility campaigns, product evaluation programs, and contributed article placement for clients
- Prepared and accompanied clients on nationwide press tours
- Managed an editorial review program of 80 editors
- Measured the quality of product reviews through an analysis of media coverage
- Managed customer success story program
- Pitched and secured speaking opportunities for executives at top-tier trade shows
- Investigated press targets for the launch of WebTV-world’s first device to explore the Internet on your TV
- Managed press and review programs for Apple Computer
- Successfully pitched and placed editorial coverage for clients in trade and consumer press
- Researched and presented briefing materials to clients in preparation for new product announcements and multi-city press tours
- Edited and distributed press releases
- Researched, wrote, and maintained profiles of publication editors and key analysts
- Recommended editorial opportunities for clients in desktop videoconferencing, scanners, and peripherals
- Managed the firm’s library and subscription list, news clipping service, and editorial calendar database.
Skills
Marketing and advertising
undefinedTimeline
Marketing and Public Relations Leader
SiteOne Services, Inc
04.2019 - Current
Public Relations Consultant
Self Employed
01.2019 - 04.2019
Senior Global Public Relations Manager
Alfresco Software, Inc
10.2015 - 01.2019
Global Public Relations & Corporate Responsibility Officer
Visioneer, Inc
10.2001 - 08.2015
Executive Consultant
Stirling & Associates
12.1994 - 10.2001
Bachelor of Arts - Journalism
Santa Clara University
Education
Bachelor of Arts - Journalism
Santa Clara University
Santa Clara, CASimilar Profiles
Brian McqueenBrian Mcqueen
Equipment Technician at SiteOne Landscape Supply Inc.Equipment Technician at SiteOne Landscape Supply Inc.
Jesse CarletonJesse Carleton
Customer Service Representative at SiteOne Landscape Supply Inc.Customer Service Representative at SiteOne Landscape Supply Inc.
Chris SpencerChris Spencer
Irrigation Manager at SiteOne Landscape SupplyIrrigation Manager at SiteOne Landscape Supply
Wais CarpenterWais Carpenter
Co-Founder, Director at Golden State Stars Lacrosse ClubCo-Founder, Director at Golden State Stars Lacrosse Club
Cameron HoCameron Ho
Ice Cream Server at Kwality Ice CreamIce Cream Server at Kwality Ice Cream