Danielle Cornett
Frisco,TX
Summary
Dynamic marketing professional with extensive experience in crafting comprehensive strategies that align with business objectives. Proven ability to employ innovative techniques that enhance brand awareness and foster customer engagement. Strong track record of leveraging data analytics and cutting-edge digital marketing tools to optimize campaign performance, consistently achieving measurable results that drive growth and success. Passionate about staying ahead of industry trends to deliver impactful solutions that resonate with target audiences.
Overview
23
23
years of professional experience
Work History
Independent Branding & Marketing Consultant
Self-employeed
06.2016 - 06.2025
- Develop and execute comprehensive content strategies across multiple social media platforms. Oversee outreach initiatives and engagement strategies with brand ambassadors.
- Lead product development processes from initial concept through to consumer delivery.
- Regularly updated and edited content for websites.
- Acted as the B2B marketing liaison for Sally Beauty, Wegmans, and Walmart Marketplace.
- Coordinated sponsorships with Miss USA, other pageant organizations, and pro and collegiate dance teams.
- Supervise Amazon FBA operations, encompassing inventory management, order placement, brand store management, and advertising strategies.
- Managed all aspects of customer service outreach.
- Developed comprehensive marketing strategies for product launches.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Optimized website performance, resulting in improved search engine rankings and increased web traffic.
- Managed digital marketing campaigns, enhancing online presence and brand awareness.
- Consulted with clients on business issues and developed innovative proposals.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Crafted persuasive copywriting for various channels, including websites, advertisements, blog posts, and more.
- Leveraged email marketing best practices to increase open rates, click-through rates, and overall campaign effectiveness.
Senior Brand Manager
TIGI Haircare, Unilever
01.2014 - 01.2016
- Led the Americas brand building for 150+ SKUs within the TIGI Wet line brands (e.g., Bed Head, Catwalk, Sfactor).
- Developed and executed brand strategies to enhance market position and drive consumer engagement.
- Led cross-functional teams to launch integrated marketing campaigns across multiple channels.
- Collaborated with sales teams to create effective promotional materials that aligned with brand objectives.
- Managed brand budgets, ensuring efficient allocation of resources for maximum impact.
- Mentored junior brand managers, fostering skill development and promoting best practices within the team.
- Established key performance indicators to measure brand health and campaign effectiveness, driving continuous improvement initiatives.
- Collaborated with sales teams to create tailored presentations for key clients, resulting in strengthened relationships and increased business opportunities.
Supply Chain Manager
TIGI Haircare, Unilever
01.2012 - 01.2014
- Streamlined supply chain processes to enhance operational efficiency across multiple product lines.
- Led initiatives for supplier relationship management, enhancing communication and performance metrics alignment.
- Developed and implemented inventory management strategies to reduce excess stock and improve turnover rates.
- Drove cost-reduction projects by renegotiating contracts with suppliers, achieving significant savings for the organization.
Product Development/Innovation Manager
TIGI Haircare, Unilever
01.2009 - 01.2012
- Collaborated with R&D to ensure alignment of new formulations with brand strategy and consumer preferences.
- Led cross-functional teams to develop innovative product concepts aligned with consumer trends.
- Managed multiple high-priority projects simultaneously, ensuring timely delivery and adherence to budget constraints.
- Drove strategic initiatives to enhance product portfolio, increasing market relevance and customer engagement.
Promotions, Advertising & P.R. Coordinator
TIGI Haircare, Unilever
01.2002 - 01.2009
- Served as Editor-in-Chief for 100+ magazines for professional stylists.
- Managed print and digital media planning for the US and Canada (trade and consumer).
- Planned promotional cycles for salons, professional distributors, and chains.
- Analyzed media coverage and public sentiment to inform strategic communication decisions.
- Oversaw event planning and execution for product launches and community engagement activities.
- Coordinated media outreach efforts, securing coverage in top-tier publications and platforms.
- Developed and executed public relations strategies to enhance brand visibility and reputation.
Education
Bachelor of Arts - Mass Communications
Louisiana State University
Baton RougeSkills
- Content creation
- Product Development
- Digital content development
- Online marketing strategies
- Effective negotiation
- Copywriting expertise
- Website Management
- Social media management
- CRM management
- Product marketing
- Brand design and development
- Brand development
Timeline
Independent Branding & Marketing Consultant
Self-employeed
06.2016 - 06.2025
Senior Brand Manager
TIGI Haircare, Unilever
01.2014 - 01.2016
Supply Chain Manager
TIGI Haircare, Unilever
01.2012 - 01.2014
Product Development/Innovation Manager
TIGI Haircare, Unilever
01.2009 - 01.2012
Promotions, Advertising & P.R. Coordinator
TIGI Haircare, Unilever
01.2002 - 01.2009
Bachelor of Arts - Mass Communications
Louisiana State University