Danielle D'Alessandro

Strategy & Sales Growth
Developed and integrated a mobile sales strategy across all sales channels enhancing engagement and education for sales leaders & frontline sales teams
Created overall GTM strategy for major mobile sales events (iPhone launches, Black Friday), achieving 143% increase in pre-order sales, 221% increase in general availability sales, 267% increase in accessory revenue and 357% growth in device financing during these sales periods.

Operational Excellence & Process Improvements
Developed and launched a mobile intake process to streamline initiatives, ensuring alignment with overall sales strategy.
Established a monthly "Reasons to Believe" meeting, enhancing sales director engagement and reinforcing mobile business strategy.
Led rebranding and relaunch efforts for mobile initiatives, improving communication, operational execution, and frontline sales adoption.

Compensation & Incentive Strategy
Partnered with the compensation team to implement a pay-on-activation model, improving sales accountability & achieving 95% activation rate.
Revamped the mobile commission strategy, introducing percentage-to-goal SPIFFs, core commission components, and structured incentive payouts to drive desired sales behaviors.

Marketing & Expansion Initiatives
Sales champion for marketing incubator opportunities, responsible for translating marketing efforts into actionable sales strategies.
Launched mobile expansion initiatives, including offsite events and direct sales, generating 94 submitted events and significant lead generation.

Product & Accessory Growth
Successfully launched 11 new Android devices and 4 new Apple devices into the sales portfolio.
Implemented mobile accessory bundles, leading to a 31% increase in accessory units sold and a 14% increase in average sale per device.

Customer Retention & Churn Reduction
Developed strategies to improve customer retention, achieving 11% improvement in line churn and 3% reduction in buyer’s remorse.
Increased device financing adoption by 53% and ensured sales teams focused on selling with value-driven messaging.

Leadership & Training Development
Spearheaded mobile device training videos, improving product knowledge across sales teams.
Built strong relationships with field leadership, providing business insights, sales tactics, and performance feedback through leader calls.
Mentored and developed team members, ensuring continued growth and alignment with mobile sales priorities.
Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

• Manage a team of 5-7 highly skilled individuals, focusing on ideation and strategy development of customer experience evolution and distribution insights for retail channels
• Responsible for leading and implementing large-scale evolutionary customer experience programs, focusing on operational functionality, processes, and enhancements. This includes Pickup Journeys, Device Trade Experience, Fulfillment Programs, In-Store Activation, and Setup Enhancements
• Provide operational direction in the design of new experiences and tools that contribute to exceptional customer experience
• Deliver business strategies and develop processes, procedures, and reporting requirements that improve operational quality and sales team efficiency
• Oversee, implement, and enhance innovative programs designed to better customer experience and quality of sale performance to align with business priorities
• Maintain effective communication with stakeholders, including senior leadership, business partners, and cross-functional teams to provide updates, resolve issues, and supply recommendations
• Collaboration with mobility partners such as Asurion & McKinsey
• Provide leadership for continual management and employee development initiatives resulting in 2 promotions
• Coordinate with cross-functional teams to resolve project issues and mitigate risks.

• Lead a team of 19+ Engineer III- Quality Assurance employees
• Provide leadership and direction to various global teams while ensuring on-time delivery of multiple simultaneous business–critical projects. These include: iPhone Launches, Device Protection, Disney+, Chatbot Intelligent Automation, Channel Orchestration, and Salesforce
• Collaboration with external partners, including Accenture & Deloitte
• Execute Agile methodology functions associated with planning, scoping, estimation, coordinating, tracking, and implementation
• Manage team’s productivity contributing to ROI increase year over year, exceeding $80 million in 2019 and $143 million in 2020
• Develop and implement transformational strategies (ATDD, Journey Testing, Iconic Launch) with business partners and global stakeholders to drive successful cross-workstream partnerships
• Proponent of employee growth and development, leading to the promotion of 8 employees into prestigious professional organizations within the company
• Responsible for resource management strategies and implementation to provide sufficient allocation of resources across Value Streams while ensuring teams have balanced competencies and individuals have significant growth opportunities
• Effectively communicate technical information via compelling presentations and messaging to various levels of leadership and stakeholders

• Business to Business sales operations lead for 173+ employees
• Partner with HQ, IT, and Market Leads to develop and test system enhancements to drive frontline efficiency
• Key point of contact for system issues, content development, process knowledge and general inquiries
• Create, maintain, and facilitate training to increase employee knowledge and engagement on systems, processes, and updates
• Create and distribute communications; including updates, leadership presentations, QRGs, and training content
• Conduct territory analysis and implement changes to ensure lucrative and balanced modules

• Hand selected for a national marketing analyst development program
• Retail Operations Analyst for 507 stores
• Gathered front line feedback and conducted system testing for enhancements
• South Area point of contact for National projects, including implementation of new retail location equipment installation, customer retention tools, and internal communication sites
• South Area lead for the iPhone Trade in Escalations, processing over 5,500 requests to ensure customer satisfaction
• Created and delivered pertinent updates via various communication channels

• Solutions Manager for a multitude of stores; responsible for 10-30 employees per location
• Created individualized development plans according to each “ecosystem” in order to maximize potential; increased overall productivity by 50%
• Developed specialized motivational challenges to boost employee engagement and productivity to drive growth; increased incremental growth by 25%
• Trained, developed, and coached existing employees to utilize transferrable skills from an Alltel skill set to a successful Verizon skill set

• Program created to develop leaders within the company .
• Experienced assignment in each phase of the retail environment: customer service, sales representative, senior sales representative, and assistant manager