Summary
Overview
Work History
Education
Skills
Timeline
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Danielle Danielle

Los Angeles,CA

Summary

With a diverse portfolio spanning design, fashion, art, and technology, I bring a unique, cross-industry perspective to brand storytelling. My experience building campaigns across traditional PR, influencer marketing, experiential events, and digital strategy has allowed me to understand every facet of a brand's voice. From directing high-impact moments at LA Fashion Week, to guiding brand transformations, and leading agency transitions, I’ve consistently delivered integrated communication strategies that resonate. I love bringing creative ideas to life. Whether I’m leading a team, managing a major project, or bridging the gap between vision and execution, I thrive in transforming stories into meaningful brand and company moments.

Overview

6
6
years of professional experience

Work History

Public Relations Director

Chapter 2 Agency
Los Angeles, CA
08.2022 - Current
  • Lead a dynamic team and develop comprehensive strategies that align PR, marketing, and client objectives. I oversee all aspects of client relations, media coverage, and event production, ensuring a unified approach across all initiatives.
  • Lead strategic planning for over 10 clients, managing a team of account executives to implement cohesive PR and marketing strategies, while securing top-tier media coverage and handling daily account management.
  • Supervise event production and coordination, planning, managing, and executing events annually, while working closely with internal teams to implement strategic initiatives.
  • Develop and execute influencer campaigns, manage budgets, and support other marketing initiatives to ensure alignment and consistent messaging, while managing various budgets for client projects.
  • Successfully retain and expand client portfolios, bring in new clients annually, and drive overall revenue growth
  • Developed strategic communication plans for diverse client projects.

Senior Account Manager

Hijinx Artist Management & PR
Los Angeles, CA
03.2021 - 08.2022
  • Directed the management of 15+ clients and events, overseeing a team of coordinators to ensure seamless execution and alignment with strategic objectives.
  • Executed key responsibilities, including drafting persuasive pitch letters, press releases, and media lists, while coordinating high-impact client meetings.
  • Managed media partnerships, art collaborations, and contractual agreements to enhance brand visibility and engagement.
  • Administered social media accounts and ensured website content was current and optimized for audience engagement.
  • Created compelling marketing copy and strategy decks, organized schedules for additional marketing materials, driving cohesive and effective campaigns.

Event Planner

Balloon Celebrations
Los Angeles, CA
05.2020 - 03.2021
  • Planned and marketed premium design installations for celebrity clients in the LA area, driving brand recognition and demand.
  • Managed budgets of $50K+ and executed events with attention to detail, ensuring successful outcomes.
  • Drafted client pitches and proposals, upsold products and designs, and addressed client needs in a fast-paced environment.
  • Managed a team of 8 to coordinate and execute over 500 events annually, ensuring successful delivery from start to finish.

Marketing Manager

Student Corner (Hawaii-based Startup)
01.2020 - 12.2020
  • Evaluated and developed marketing strategies to enhance brand awareness and market positioning for a growing education-focused startup.
  • Boosted brand awareness by 25% through targeted marketing campaigns and strategic positioning efforts.
  • Conducted market research that identified a 30% increase in demand for key products, influencing product development and promotional strategies.
  • Secured buy-in from 15+ administration and faculty members by delivering persuasive campaign pitches, driving adoption of the platform.
  • Played a key role in developing campaigns that resulted in a 20% increase in user engagement within the first quarter.

Sales Associate

Pure Barre Seattle
Seattle, WA
05.2019 - 07.2020
  • Achieved recognition as the top salesperson for six consecutive months, implementing retention-focused strategies and selling over 50 memberships while consistently surpassing sales targets.
  • Increased membership sales by identifying client needs, addressing concerns, and implementing customer retention strategies.
  • Conducted market research to identify trends, analyzed campaign performance metrics, and optimized marketing efforts.
  • Supported social media campaigns and organized community outreach events, driving customer engagement and enhancing brand visibility.

Education

Media & Communications and Spanish

Seattle University

Skills

  • Muck Rack / Cision
  • Canva
  • Trello
  • WordPress
  • Excel
  • Dropbox / Google Drive
  • Crisis communications
  • Brand storytelling
  • Digital and social media strategies
  • Campaign analytics and reporting
  • Pitching and presentation
  • Influencer engagement
  • Budget oversight
  • Media training and public speaking
  • Strategic planning
  • Event production
  • Media partnerships
  • Content creation
  • Leadership development

Timeline

Public Relations Director

Chapter 2 Agency
08.2022 - Current

Senior Account Manager

Hijinx Artist Management & PR
03.2021 - 08.2022

Event Planner

Balloon Celebrations
05.2020 - 03.2021

Marketing Manager

Student Corner (Hawaii-based Startup)
01.2020 - 12.2020

Sales Associate

Pure Barre Seattle
05.2019 - 07.2020

Media & Communications and Spanish

Seattle University

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