Danielle D'Anna
Customer Solutions Manager
Seattle,WA
Summary
Seasoned Professional in the Ecommerce space. Capable of wearing many hats and working closely with senior stakeholders on various sides of a business. Expert at creating business solutions, product requirements, and presentations. Skilled at working cross functionally and illustrating technical concepts. Consistent expertise in systems thinking and representing architecture via diagrams and, documentation, and demonstrations.
Overview
19
19
years of professional experience
Work History
Customer Solutions Manager
Tiktok
03.2024 - Current
- Analyzed feedback from customers to implement improvements in product offerings and user experiences.
- Worked with enterprise sellers to guide the integration and launch of their Tiktok shops.
- Worked with partner product team to provide use cases for enhancements.
Senior Solution Engineer
Shopify
04.2023 - 03.2024
- Leading the charge in enterprise Shopify platform adoption in lifestyle goods space.
- Partnering closely with Shopify Agency partners and 3P apps in Shopify ecosystem to ensure that enterprise merchants requirements are met.
- Trusted advisor to C suite enterprise merchants in areas regarding tech stack, merchandising, and third parties.
- End to End solutions of both tech stack and business practices for enterprise merchants, including deep technical discovery, architecture diagramming, proof of concepts, and demos.
- Working cross functionally with Product Management teams to ensure that enterprise merchants requirements are represented in our roadmap.
Enterprise Architect
Shopify
03.2022 - 03.2023
- Recommended core and custom products to enterprise merchants based on unique technical requirements of each.
- Drafted integration plans to ease assimilation of products into customers' business infrastructure.
- Worked closely with Shopify agency partners and 3P App ecosystem partners to represent Shopify roadmap, and facilitate adoption.
- Coordinated support responses to large merchant issues, verifying closure of concerns and correction of deficiencies.
- Defined and described logistics of proposed projects to customers.
- Executed on-time, under-budget project management on complex issues for senior leadership.
Senior Product Manager
Kendo Brands
06.2021 - 03.2022
- Consulted with product development teams to enhance products based on industry standards and competitive analysis.
- Owner of Migration process on (3) enterprise sites, which includes management Creative, Development, User Stories, and all Agile ceremonies as Product Owner.
- Introduced new End to End Requirements gathering process and documentation system.
- Coordinated landing page efforts to increase conversion rates.
- Integrated multiple new vendors to improve our technology stack and reduce cost while maximizing profits.
Senior Product Manager
Tomorrow Agency
08.2020 - 06.2021
- Responsible for communicating stakeholder requirements to development team, design team, UX team, as well as any other cross functional departments.
- Effectively level setting with stakeholders on client team to reach goals, sprint timelines, and manage client budgets appropriately.
- Consistently striving to ensure development team delivers on time and successful features that add the most value to clients.
- In migrations accountable for end to end builds, and delivering a full build with zero gaps in client requirements, on time, and within budget.
- Manage relationships of third parties on client accounts such as Searchspring, Nosto, Klaviyo, and other leaders of E-Commerce technology.
- Management of Jira backlog and all ceremonies, as well as providing a concrete process for the agency to use on all projects.
Solutions Strategist
Corra Technology
07.2019 - 08.2020
- Client facing product Owner for Enterprise level Migration, Integration, Front End, and enhancement projects.
- Provided on time and successful launches of enterprise merchants
- Highly skilled at determining client requirements and development of features to meet requirements in Agile, as well as managing client priorities.
- Participated in Sales for Shopify projects with a 75% close rate.
- Created and vetted RFPs with tech and design teams for upcoming project work.
- Vast knowledge of 3rd Party Apps and Solutions in the Shopify ecosystem, as well as how to connect with other platforms via API.
- Ability to solve complex business issues, as well as working with cross functional teams.
- Skilled at creating and managing Jira backlogs, creating architecture diagrams, and technical documentation.
Director of E-Commerce
King Ice
10.2018 - 07.2019
- Successfully grew email revenue from 2% to 12% of our business, by migrating platforms, creating engaging content, and creating lengthy automated flows.
- Took our business from 15 fraud chargebacks a week to 0 for months in a row by finding an all in one solution that works for our business, that also had lower processing fees. I was the oversight in migrating and training on this new payment platform.
- Developed an overall and successful digital launch strategy for new products and collaboration on site.
- Recruited, hired, and trained an effective Customer Service team, as well as a copywriting team.
- Mitigated Shipping Issues and brought overall shipping costs down.
- Created and project managed a new B2B website for our wholesale department using Shopify Plus.
Timeline
Customer Solutions Manager
Tiktok
03.2024 - Current
Senior Solution Engineer
Shopify
04.2023 - 03.2024
Enterprise Architect
Shopify
03.2022 - 03.2023
Senior Product Manager
Kendo Brands
06.2021 - 03.2022
Senior Product Manager
Tomorrow Agency
08.2020 - 06.2021
Solutions Strategist
Corra Technology
07.2019 - 08.2020
Director of E-Commerce
King Ice
10.2018 - 07.2019