Danielle Davies
Irvine,CA
Summary
Dedicated media professional with 8 years of experience in the content programming and acquisitions space. Well-versed in domestic and international markets with a deep understanding of new digital platforms and viewership trends.
Overview
9
9
years of professional experience
Work History
Content Acquisitions & Partnerships
CSSE (Redbox Entertainment)
12.2021 - Current
- Negotiate, structure, and finalize AVOD & FLTV partnership deals using industry insights and contract expertise to ensure mutually beneficial agreements. Provide regular updates to internal legal teams on redlines and new business developments.
- Single point of contact for external AVOD & FLTV partners, cultivating strong relationships and working with them on promotional opportunities and marketing initiatives. Key liaison with internal marketing stakeholders and content owners to ensure collaboration and alignment with our company's goals and interests.
- Analyze data to generate metrics and insights for partners, delivering concise and impactful presentations. Conduct internal competitive analysis reports to inform internal teams to guide strategic decision-making.
- Manage entire AVOD content selection cycle, sourcing content avails, compiling orders and collaborating with Operations team to track deliverables to meet deadlines.
Content Distribution Coordinator
TBN & YIPPEE Entertainment
07.2020 - Current
- Established TBN & Yippee Distribution Department under the guidance of the VP of Content Distribution.
- Account Manager for TBN & Yippee Distribution Clients. Exceeded 2020/2021 licensing revenue goals with a limited library of niche titles. Expanded both brand's digital footprint and international reach to over 15 countries.
- Key Liaison with OTT Partner Marketing teams to assist in launch and ongoing programming campaigns. Regularly analyze viewership and ad revenue data.
- Acted as Project Manager for TBN's first dubbing & subtitling project to accelerate our localization efforts with our 30 international affiliate stations.
- Representative at MIPCOM, Kidscreen, NATPE and OTTX.
Content Acquisitions Executive
Foxtel
07.2018 - 08.2019
- Sourced new content from worldwide production and distribution companies for LSC, Home and Food channels.
- Assisted in negotiation and drafting of legal deal memos with a key focus on ensuring that rights and holdbacks are captured to Foxtel’s advantage within the media market.
- Closely monitored content migration with distributors and our inbound team to ensure all materials and meta-data were on track for deadlines.
Programming & Acquisitions Team Assistant
Viacom
12.2016 - 07.2018
- Supported the Programming & Acquisition department by handling all administrative duties.
- Scheduled monthly programming grids for Nickelodeon and Nick Jr. AU and NZ linear & multi-platform channels.
- Screened incoming content submissions and provided feedback to the team.
- Constructed daily competitor review reports to distribute internally and devise counter-programming strategies to increase ratings and share.
- Worked closely with the Marketing & Social Media teams on seasonal promotions, content & consumer product launches and events.
Development & Casting Intern
Viacom
06.2015 - 06.2016
- SPIKE Network Development Intern & MTV Casting Intern at Viacom HQ.
- Acted as administrative assistant for Executives. Collaborated in pitch meetings, assisted with talent auditions and worked as talent coordinator at premieres and award shows.
Education
Bachelor of Arts - TV Production & Writing
Chapman University
Orange, CA2016
Timeline
Content Acquisitions & Partnerships
CSSE (Redbox Entertainment)
12.2021 - Current
Content Distribution Coordinator
TBN & YIPPEE Entertainment
07.2020 - Current
Content Acquisitions Executive
Foxtel
07.2018 - 08.2019
Programming & Acquisitions Team Assistant
Viacom
12.2016 - 07.2018
Development & Casting Intern
Viacom
06.2015 - 06.2016
Bachelor of Arts - TV Production & Writing
Chapman University