Hi, I’m
Danielle Durette
Houston,TX
Summary
Dynamic content strategist with a proven track record for TikTok, enhancing audience engagement through expert video editing and innovative social media marketing. Spearheaded influencer collaborations and content campaigns, significantly boosting brand visibility. Skilled in audience research and analytics, adept at crafting targeted content that resonates, driving substantial growth in follower loyalty and interaction.
Overview
19
years of professional experience
Work History
TikTok
Content Creator
01.2019 - Current
Job overview
- Curated multimedia posts for increased audience interaction on various social media platforms.
- Crafted eye-catching graphics and videos, boosting audience retention on digital channels.
- Developed engaging content by researching trending topics and audience interests.
- Researched target audience demographics to tailor content for maximum relevance.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Analyzed performance data to refine content strategy, leading to improved engagement metrics across all channels.
- Produced series of video tutorials, simplifying complex topics, which significantly increased subscriber count and viewer retention.
- Initiated collaborative project with influencers in niche, expanding reach and driving significant traffic to main website.
- Crafted email marketing campaigns that nurtured leads into conversions, utilizing compelling copy and targeted messaging.
- Elevated brand visibility across social media platforms by consistently creating and sharing engaging content tailored to target audience interests.
- Led content audit to identify and refresh outdated material, keeping website content relevant and engaging.
- Used social media to promote events and build audience.
- Negotiated contracts vendors, performers and crew for Type performances.
DCP
Social Media Manager
09.2013 - Current
Job overview
- Monitored social media metrics to assess campaign effectiveness and guide future initiatives.
- Responded to audience inquiries and feedback to enhance customer satisfaction and brand reputation.
- Developed engaging content that increased audience interaction across all platforms.
- Fostered relationships with followers to cultivate a loyal online community.
- Designed comprehensive social media strategies that aligned with overall marketing goals.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Streamlined content creation process, allowing for more frequent and impactful posts.
- Developed and promoted corporate brand, images and identity to media and public.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Managed editorial calendars and rescheduled PR events and meetings.
Instagram
Content Creator
12.2011 - Current
Job overview
- Analyzed engagement metrics to refine content strategies for improved performance.
- Researched target audience demographics to tailor content for maximum relevance.
Facebook
Content Creator
06.2006 - Current
Job overview
- Curated multimedia posts for increased audience interaction on various social media platforms.
- Crafted eye-catching graphics and videos, boosting audience retention on digital channels.
- Developed engaging content by researching trending topics and audience interests.
- Researched target audience demographics to tailor content for maximum relevance.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
Skills
- Video editing
- Audience engagement
- Digital photography
- Social media marketing
- Content strategy
- Social media management
- Content scheduling
- Google analytics
- Marketing analytics
- Social media expert
- Photography
- Research
- Influencer collaboration
- Deadline management
- Website design
- Time management
- Multitasking and organization
- Idea generation
- Content planning
- Content editing
- Keyword research
- Adaptability and creativity
Timeline
Content Creator
TikTok
01.2019 - Current
Social Media Manager
DCP
09.2013 - Current
Content Creator
Instagram
12.2011 - Current
Content Creator
Facebook
06.2006 - Current
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