Summary
Overview
Work History
Education
Skills
Timeline
Generic

DANIELLE EVERETTE

Suwanee,GA

Summary

Dynamic Corporate Sales Manager with a proven track record at Choice Hotels International, driving business growth and exceeding KPIs. Adept in market analysis and strategic relationship building, I achieved a remarkable 118% to goal in 2023. My leadership and innovative marketing strategies consistently uncover revenue opportunities in competitive landscapes.

Overview

15
15
years of professional experience

Work History

Corporate Sales Manager, Extended Stay

Choice Hotels International
North Bethesda/Remote, MD
03.2022 - Current
  • Successfully manage 25 National Accounts, consistently exceeding KPIs and driving business growth by shifting market share from competitors to Choice Extended Stay Brand Hotels
  • Play a key role in acquiring new accounts and developing strategic plans for sustained growth year over year
  • Exceeding new hotel opening occupancy levels through targeted research, prospecting, and stakeholder communication
  • Effectively ramping up new hotels and territory production, culminating in being recognized as one of the Top 3 Salespeople in the Global Sales Organization in 2023 at 118% to goal
  • Uncovering innovative and creative marketing strategies in untapped markets to discover revenue-generating opportunities for new hotel openings for the Everhome, Cambria and WoodSpring brands
  • Led the pilot for Cambria Hotels hotel opening support and assisted with the training of the current Corporate Market Sales Managers.

Director of Sales & Marketing

Sonesta ES Suites Atlanta Perimeter North
Atlanta, USA
06.2019 - 03.2022
  • Implement the total sales and marketing efforts of the hotel, including securing Local Accounts and
    maintaining existing accounts while identifying ways to drive measurable incremental Occupancy,
    RevPar, and grow Market Share.
  • Leading and driving top line revenue strategy for traditional sales related segments to include Local
    Corporate Negotiated, Transient and National Corporate.
  • Provide sales training and development for all front desk personnel to ensure all guest inquiries
    and needs are consistently executed.
  • Proven account growth of nearly 400 percent YOY on Local Negotiated account in just five months.
  • Develop and maintain relationships with key clients in order to produce extended stay room sales
    by regularly selling hotel rooms through direct client contact.

Regional Sales Manager

Galaxy Management,LLC
Conyers, USA
03.2017 - 06.2019
  • Increasing REVPAR and gaining market share versus our competitive set through an aggressive direct sales effort and strategic e-commerce sales and marketing efforts for each hotel in designated region
  • Utilizing revenue management techniques by profitably negotiating room rates and function space commitments in order to enhance each hotel's financial performance
  • Initiatives resulted in 56% increase in sales
  • New business development increased by 27%
  • Use CRM tools to track the hotels performance, track personal benchmark, store data and manage daily inventory of products
  • Managed incoming group leads sourced from multiple entities such as the Convention & Visitors Bureau, Chamber of Commerce, Rotary Club, and external meeting planners.
  • Supported, trained and motivated hotels sales team of professionals to consistently meet annual goals for sales and production.

Sales Associate

Intercontinental Hotels Group (IHG)
Atlanta, GA
01.2015 - 03.2017
  • Provide outstanding support to multiple Corporate Key Account and Mid Market Account Directors
    managing high profile account portfolios such as First Data, HP and Dish Network.
  • Compile reports and presentations for the Mid-Market team as well as for the client and account
    reviews
  • Activate dynamic discounts for Mid-Market accounts increasing contracts at renewal a minimum of
    2%.
  • Manage and update Master List for all transient and group Mid-Market accounts nationwide, along
    with submitting to IHG world wide sales monthly.
  • Promptly respond to an average of 200 email inquiries daily from clients, hotels and other sales
    regions to promote the growth of the business.

General Manager

Hawthorn Suites By Wyndham
Conyers, GA
04.2012 - 12.2014
  • Manage budgets and financial plans and control expenditures.
  • Implemented employee recognition programs to motivate staff members toward achieving organizational goals.
  • Set and achieve sales and profit targets by negotiating deals with local businesses such as the GA International Horse Park, local movie/television show productions and trucking companies
    securing long-term business for this extended-stay brand.
  • Within 30 days of hire and overtaking of property, inflated ADR by 51.2% with an Occ increase of
    35% within 60 days. Due to sales efforts YOY revenue increased by $86,514.
  • Organized and coordinated with Sales Manager for the efficient management of corporate/leisure conferences.
  • Recruited, trained and empowered employees to achieve key performance indicators.

Sales Associate

Hyatt Place Atlanta East Lithonia
Lithonia, GA
06.2010 - 03.2012
  • Assist with the sales and revenue generation of the property by enacting proactive sales strategies
    through direct sales calls, prospecting, and client visits.
  • Recurrently surpassed monthly and quarterly goals for hotel meeting space and rooms revenue,
    averaging 11% over anticipated sales.
  • Effectively execute corporate and leisure groups and meetings, ensuring that all BEO's and
    contracts are accurate and the event is successful.
  • Maintained stellar relationships with clients by providing consistent and effective customer service
    with a positive interaction through the planning process.

Education

Wyndham General Manager Certification -

Wyndham
01.2013

Bachelor of Arts - Business Management

Columbus State University
Columbus, GA
12-2009

Skills

  • Leadership Skills
  • Presentation/Rhetorical Skills
  • Goal/Result Orientation
  • Industry Knowledge & Knowledge of Competitors
  • Building Strategic Working Relationships
  • Market Analysis & Strategy
  • Training Program Creation
  • Sales Force
  • Microsoft Office
  • ZoomInfo
  • Agency360
  • CVENT Lanyon
  • LinkedIn Navigator

Timeline

Corporate Sales Manager, Extended Stay

Choice Hotels International
03.2022 - Current

Director of Sales & Marketing

Sonesta ES Suites Atlanta Perimeter North
06.2019 - 03.2022

Regional Sales Manager

Galaxy Management,LLC
03.2017 - 06.2019

Sales Associate

Intercontinental Hotels Group (IHG)
01.2015 - 03.2017

General Manager

Hawthorn Suites By Wyndham
04.2012 - 12.2014

Sales Associate

Hyatt Place Atlanta East Lithonia
06.2010 - 03.2012

Wyndham General Manager Certification -

Wyndham

Bachelor of Arts - Business Management

Columbus State University

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DANIELLE EVERETTE