Danielle Fernandez
Tampa,Florida
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in identifying new revenue streams and potential clients that produce conversion rates. Well-versed in both online and traditional marketing approaches.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Director of Marketing & Business Development
Williams Law, P.A.
Tampa, FL
09.2017 - Current
- Streamlined intake processes and enhanced communication through implementation of CRM System.
- Collaborated with website development team to optimize SEO strategy based on competitive analysis.
- Implemented marketing strategies which resulted in 75% growth of client intake in two years.
- Planned and leveraged referral network to promote business development.
- Established community relationships by coordinating events to maximize marketing strategies.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Negotiated, prepared and signed contracts with clients.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Marketing Coordinator
Williams Law, P.A.
Tampa, FL
03.2016 - 09.2017
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Wrote copy that maintained compliance with Florida Bar and legal guidelines.
Freelance Marketing Strategist (Contract)
Evoke Strategy
Tampa , FL
01.2021 - 03.2022
- Coordinated with social media, public relations and other teams to execute product introductions.
- Wrote engaging and successful email campaigns, advertising, and website copy.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
Marketing Consultant
Tampa Bay Realty & Investment Group
Tampa, FL
01.2015 - 03.2016
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
Education
Bachelor Of Applied Studies - Public Policy
St. Petersburg College
St. Petersburg, FLAssociate of Arts - Social Sciences
Hillsborough Community College
Tampa, FLSkills
- Social Media Expert
- Lead Generation
- Business Development
- Analytics and SEO
- CRM Integration
- Media relations
- Marketing Strategy Development
- Campaign management
- Copywriting
- Multi-channel marketing experience
- Brand development
- Networking and relationship building
- Keyword optimization
- SEM trend knowledge
- Email marketing campaigns
Articles & Interviews
June 2019. Greene, Jessica- 29 SEO Copywriting Tips for Writing High-Quality, High-Ranking Content,
Databox
June 2018. Dixon, Anna - 27 Best Small Business Marketing Ideas From the Pros,
Fit Small Business.com
Certification
Northwestern University (Medill School of Journalism) - Social Media Marketing
University of California (Davis)- SEO Specialist
Wharton School - Digital Marketing & Content Creation
Google - Analytics, Digital Sales, and Ad Fundamentals
HubSpot - Content Marketing, Inbound, and Social Media
Facebook - Video Foundations Blueprint
Volunteer
The Crisis Center of Tampa Bay - Women In Action philanthropic group
Timeline
Freelance Marketing Strategist (Contract)
Evoke Strategy
01.2021 - 03.2022
Director of Marketing & Business Development
Williams Law, P.A.
09.2017 - Current
Marketing Coordinator
Williams Law, P.A.
03.2016 - 09.2017
Marketing Consultant
Tampa Bay Realty & Investment Group
01.2015 - 03.2016
Bachelor Of Applied Studies - Public Policy
St. Petersburg College
Associate of Arts - Social Sciences
Hillsborough Community College