Danielle Ferree
Newport Beach,CA
Summary
Highly skilled in driving sales enablement strategies, combining methodical approach with solid work ethic to achieve results. Demonstrated ability to develop and implement comprehensive training programs, streamline sales processes, and deliver impactful sales tools and resources. Proficient in leveraging data analytics to identify opportunities for improvement and enhance sales performance. Recognized for conscientious approach that ensures accuracy and efficiency in all tasks.
Overview
13
13
years of professional experience
Work History
Sales Enablement Manager: On-Premise US
Gallo Winery
04.2024 - Current
- Collaborated with cross-functional teams to develop and maintain sales enablement content, including presentations, case studies, and white papers.
- Managed the onboarding process for new marketing hires, ensuring they were equipped with the knowledge and tools necessary to succeed.
- Monitored and analyzed sales performance metrics, providing recommendations for process improvements and training opportunities.
- Coordinated with product management and marketing teams to ensure alignment of messaging, positioning, and go-to-market strategies.
- Developed detailed reports that tracked key performance indicators related to sales enablement efforts.
Sales Enablement Manager: On-Premise US
Gallo Winery
04.2024 - Current
- Collaborated with cross-functional teams to develop and maintain sales enablement content, including presentations, case studies, and white papers.
- Managed the onboarding process for new marketing hires, ensuring they were equipped with the knowledge and tools necessary to succeed.
- Monitored and analyzed sales performance metrics, providing recommendations for process improvements and training opportunities.
- Coordinated with product management and marketing teams to ensure alignment of messaging, positioning, and go-to-market strategies.
- Developed detailed reports that tracked key performance indicators related to sales enablement efforts.
Western Area Training Manager
Gallo Winery
03.2020 - 04.2023
- Trained and developed over 1000 reps and district managers.
- Developed and Conducted Sales Representative, Advanced Sales, and Management Seminars for over 4000 participants.
- Innovated all our seminars to be more interactive and adaptive for virtual and in-person training alike for both on and off-premise training.
- Conducted needs assessments and gap analyses to identify training needs, and developed customized training plans to address those needs, resulting in a 100% satisfaction rate among trainees.
- Collaborated with cross-functional teams to identify training needs and develop appropriate solutions.
Western Area Training Manager
Gallo Winery
03.2020 - 04.2023
- Trained and developed over 1000 reps and district managers.
- Developed and Conducted Sales Representative, Advanced Sales, and Management Seminars for over 4000 participants.
- Innovated all our seminars to be more interactive and adaptive for virtual and in-person training alike for both on and off-premise training.
- Conducted needs assessments and gap analyses to identify training needs, and developed customized training plans to address those needs, resulting in a 100% satisfaction rate among trainees.
- Collaborated with cross-functional teams to identify training needs and develop appropriate solutions.
District Manager
Gallo Winery
06.2019 - 03.2020
- Directly monitor, train, and develop a new team of 10 employees, including expenses, safety, and training, to increase their sales month over month by +121% from last year.
- Negotiates and creates monthly objectives and sales incentives with my manager to drive business growth and motivate the sales team.
- Developed and implemented strategies to increase team sales performance.
- Analyzed customer data to identify trends in order to develop targeted sales campaigns.
- Implemented innovative sales approaches that resulted in increased revenue growth.
District Manager
Gallo Winery
06.2019 - 03.2020
- Directly monitor, train, and develop a new team of 10 employees, including expenses, safety, and training, to increase their sales month over month by +121% from last year.
- Negotiates and creates monthly objectives and sales incentives with my manager to drive business growth and motivate the sales team.
- Developed and implemented strategies to increase team sales performance.
- Analyzed customer data to identify trends in order to develop targeted sales campaigns.
- Implemented innovative sales approaches that resulted in increased revenue growth.
Field Training Manager
Gallo Winery
02.2018 - 06.2019
- Trained and developed 24 new hires while leading 4 orientations.
- Presented training courses for employees, utilizing various approaches such as lectures, demonstrations, role-playing, and group activities.
- Recognized opportunity by creating a training document that has all the goals, expectations, and daily activities of the training role.
- Innovated concepts to better the teachings of sales representatives: Created a survey to get feedback and check for understanding of the new hires in orientation.
Field Training Manager
Gallo Winery
02.2018 - 06.2019
- Trained and developed 24 new hires while leading 4 orientations.
- Presented training courses for employees, utilizing various approaches such as lectures, demonstrations, role-playing, and group activities.
- Recognized opportunity by creating a training document that has all the goals, expectations, and daily activities of the training role.
- Innovated concepts to better the teachings of sales representatives: Created a survey to get feedback and check for understanding of the new hires in orientation.
Sales Representative
Gallo Winery
01.2018 - 02.2019
- Executed sales programs to educate and sell customers and retailers on Gallo Brands.
- Results-oriented: Won 13 sales incentives in the 12 months in the territory, which grew the business by double digits over the previous year.
- Developed positive working relationships with all levels of accounts, suppliers, and management.
- Top territory in California for 5 months in a row.
- Adapted presentation strategies to suit the appeal points of the consumer and retailers' needs through e-commerce and physical proof.
Sales Representative
Gallo Winery
01.2018 - 02.2019
- Executed sales programs to educate and sell customers and retailers on Gallo Brands.
- Results-oriented: Won 13 sales incentives in the 12 months in the territory, which grew the business by double digits over the previous year.
- Developed positive working relationships with all levels of accounts, suppliers, and management.
- Top territory in California for 5 months in a row.
- Adapted presentation strategies to suit the appeal points of the consumer and retailers' needs through e-commerce and physical proof.
Sales Consultant
Remote Year
07.2017 - 12.2017
- Created best practices for multiple industries, buyer types, products and services, and revenue models.
- Developed methods and tools that build precision effectiveness, efficiency, and predictable international sales execution.
- Brought in over a quarter of a million in revenue to the company in 3 months, becoming the top producer.
- Analyzed customer needs and interests, determining appropriate products.
Sales Consultant
Remote Year
07.2017 - 12.2017
- Created best practices for multiple industries, buyer types, products and services, and revenue models.
- Developed methods and tools that build precision effectiveness, efficiency, and predictable international sales execution.
- Brought in over a quarter of a million in revenue to the company in 3 months, becoming the top producer.
- Analyzed customer needs and interests, determining appropriate products.
District Manager, Small Business
ADP
03.2016 - 07.2017
- Exceeded targeted sales quota by an average of 176%.
- Mentor for new hires as they are onboarded to ADP.
- Cultivated new business and developed professional relationships through self-generated leads and word-of-mouth referrals.
- Responsible for the full sales cycle from generating leads to managing the accounts.
District Manager, Small Business
ADP
03.2016 - 07.2017
- Exceeded targeted sales quota by an average of 176%.
- Mentor for new hires as they are onboarded to ADP.
- Cultivated new business and developed professional relationships through self-generated leads and word-of-mouth referrals.
- Responsible for the full sales cycle from generating leads to managing the accounts.
Account Manager, KavoKerr
Danaher
05.2015 - 03.2016
- Accountable for the full sales cycle of all Mid-Atlantic accounts, resulting in 103% of the quota.
- Work with over 30 dealer channels to increase brand awareness and support.
- Cultivated strong client relationships through proactive communication and problem-solving.
Account Manager, KavoKerr
Danaher
05.2015 - 03.2016
- Accountable for the full sales cycle of all Mid-Atlantic accounts, resulting in 103% of the quota.
- Work with over 30 dealer channels to increase brand awareness and support.
- Cultivated strong client relationships through proactive communication and problem-solving.
Account Executive, Endurance Sports Sales
Active Network LLC
05.2012 - 01.2015
- Exceeded targeted sales quota by an average of 179.5%.
- Promoted to Senior Account Executive: led the team to achieve goals/quotas and train new hires in the position.
- Performed customer needs analysis, online registration software, and online marketing campaigns with KPI demonstrations, proposals, and negotiated pricing along with contract terms and conditions.
- Contributed $2 million + in revenue brought into the company.
Account Executive, Endurance Sports Sales
Active Network LLC
05.2012 - 01.2015
- Exceeded targeted sales quota by an average of 179.5%.
- Promoted to Senior Account Executive: led the team to achieve goals/quotas and train new hires in the position.
- Performed customer needs analysis, online registration software, and online marketing campaigns with KPI demonstrations, proposals, and negotiated pricing along with contract terms and conditions.
- Contributed $2 million + in revenue brought into the company.
Lead Generator, Endurance Sports Sales
Active Network LLC
05.2012 - 01.2015
- Assisted in over $16 million in bookings for Endurance Registration and Marketing services.
- Exceeded targeted sales quota by an average of 203%.
- Assisted in two of the company-wide 'Win of the Week' programs which led to $75,000+ in bookings.
Lead Generator, Endurance Sports Sales
Active Network LLC
05.2012 - 01.2015
- Assisted in over $16 million in bookings for Endurance Registration and Marketing services.
- Exceeded targeted sales quota by an average of 203%.
- Assisted in two of the company-wide 'Win of the Week' programs which led to $75,000+ in bookings.
Education
Bachelor of Business Administration - Emphasis in Marketing, Minor in Health Science
Loyola Marymount University
CA05.2012
Skills
- Data-driven decision making
- Content development
- Sales process optimization
- Pipeline management
- Performance analysis
- Sales coaching
- Competitive analysis
- Sales team training
- Employee motivation
- Sales presentations
Activities
- Division 1: LMU: Cross Country Runner
- Track Nutritionist Certification
- Gallo Mentor Program
- Certified Group Exercise Instructor & Personal Trainer
- Volunteer: Foster Child Mentor
Community Service
Dog Fosterer, Animal Pad, 2022-01-01, Present, Provided compassionate care and support to dogs in need of fostering, including administering medications, feeding and providing exercise.
Timeline
Sales Enablement Manager: On-Premise US
Gallo Winery
04.2024 - Current
Sales Enablement Manager: On-Premise US
Gallo Winery
04.2024 - Current
Western Area Training Manager
Gallo Winery
03.2020 - 04.2023
Western Area Training Manager
Gallo Winery
03.2020 - 04.2023
District Manager
Gallo Winery
06.2019 - 03.2020
District Manager
Gallo Winery
06.2019 - 03.2020
Field Training Manager
Gallo Winery
02.2018 - 06.2019
Field Training Manager
Gallo Winery
02.2018 - 06.2019
Sales Representative
Gallo Winery
01.2018 - 02.2019
Sales Representative
Gallo Winery
01.2018 - 02.2019
Sales Consultant
Remote Year
07.2017 - 12.2017
Sales Consultant
Remote Year
07.2017 - 12.2017
District Manager, Small Business
ADP
03.2016 - 07.2017
District Manager, Small Business
ADP
03.2016 - 07.2017
Account Manager, KavoKerr
Danaher
05.2015 - 03.2016
Account Manager, KavoKerr
Danaher
05.2015 - 03.2016
Account Executive, Endurance Sports Sales
Active Network LLC
05.2012 - 01.2015
Account Executive, Endurance Sports Sales
Active Network LLC
05.2012 - 01.2015
Lead Generator, Endurance Sports Sales
Active Network LLC
05.2012 - 01.2015
Lead Generator, Endurance Sports Sales
Active Network LLC
05.2012 - 01.2015
Bachelor of Business Administration - Emphasis in Marketing, Minor in Health Science
Loyola Marymount University
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