Danielle Finnegan
Miami Beach,FL
Summary
Strategic communications leader with over 15 years of experience in luxury hospitality, travel, and real estate. Expertise in developing PR campaigns and managing media relationships that enhance brand visibility and drive revenue growth. Proven ability to execute integrated communications strategies across North America and international markets, with a focus on luxury brand communications and event management. Skilled in crisis communication and strategic partnerships, delivering measurable results through media campaigns in top-tier publications.
Overview
18
18
years of professional experience
Work History
Director of Public Relations & Communications
Peninsula Papagayo
, Costa Rica
10.2021 - Current
- Company Overview: Costa Rica’s premier 1,400-acre luxury resort and residential club, featuring Four Seasons, Andaz, and Nekajui, a Ritz-Carlton Reserve.
- Lead all PR and communications for Costa Rica’s premier 1,400-acre luxury resort and residential club, featuring Four Seasons, Andaz, and Nekajui, a Ritz-Carlton Reserve.
- Developed and executed strategic global media and influencer campaigns, resulting in coverage in Forbes, Robb Report, Condé Nast Traveler, T+L, and NYT.
- Partnered with ownership groups (Gencom, Mohari) on brand positioning, storytelling, and sustainability communications, including the 2024 Impact Report, aligned with EU CSRD standards.
- Directed major openings, including Nekajui, a Ritz-Carlton Reserve, and multiple real estate projects.
- Oversaw photoshoots, press trips, partnerships, and large-scale events to elevate visibility with UHNW audiences.
- Crisis communications lead; accountable for executive-level presentations, budgets, and board-level reporting.
Director of Public Relations & Communications
Four Seasons Resort Costa Rica at Peninsula Papagayo
01.2017 - 10.2021
- Directed global PR and marketing for resort and private residences.
- Built and executed measurable integrated campaigns supporting business goals, achieving strong media ROI.
- Owned digital marketing, PR, and social media strategies; created content and storytelling that reinforced Four Seasons’ luxury positioning.
- Led media relations, FAM trips, and partnerships with global agencies; secured top-tier placements across US, LATAM, and Europe.
- Trusted advisor to executive leadership; accountable for crisis comms, budgets, KPIs, and global brand alignment.
Director of Marketing & PR
Nobu Eden Roc
Miami Beach, USA
01.2015 - 12.2016
- Spearheaded hotel opening strategy for Nobu Eden Roc, introducing the brand to Miami through multi-channel campaigns, media outreach, and partnerships.
- Oversaw all PR, events, and digital marketing, including social media strategy and reputation management.
Director of Marketing Communications
The Setai
Miami Beach, USA
01.2014 - 12.2015
- Directed marketing and PR strategy for iconic luxury hotel with 3 restaurants and spa.
- Created new brand standards and executed campaigns resulting in global luxury media coverage.
- Managed PR firms in US, LATAM, and Europe.
Director of Marketing & PR
The Biltmore Hotel
Coral Gables, USA
01.2008 - 12.2014
- Company Overview: historic independent luxury hotel.
- Oversaw PR, marketing, branding, and partnerships for historic independent luxury hotel.
- Led rebrand and developed annual integrated marketing strategy with measurable KPIs.
- Built strong partnerships with Virtuoso, Signature Travel, FH&R, LHW.
- Historic independent luxury hotel.
Education
B.A. -
University of Toronto
Postgraduate Certificate - Public Relations
McGill University
Skills
- Luxury brand positioning
- Global public relations strategy
- Event management for luxury brands
- Crisis communication strategies
- Content creation and storytelling
- Influencer partnerships and collaborations
- Budget management and agency oversight
- Sustainability communications and ESG
Selected Achievements
- Global Media Coverage: Led PR campaigns that secured placements in top-tier outlets including Forbes, Robb Report, NYT, Conde Nast Traveler, and T+L.
- High-Profile Openings: Directed communications for Nekajui, Ritz-Carlton Reserve and multiple real estate projects at Peninsula Papagayo.
- Impact Report Launch: Produced and promoted Peninsula Papagayo’s 2024 Impact Report & Legacy Book, aligning with GRI & ESRS sustainability standards.
- Partnerships & Events: Secured collaborations with brands, influencers, and high-profile figures to elevate visibility in UHNW and luxury markets.
Languages
French
Professional
Timeline
Director of Public Relations & Communications
Peninsula Papagayo
10.2021 - Current
Director of Public Relations & Communications
Four Seasons Resort Costa Rica at Peninsula Papagayo
01.2017 - 10.2021
Director of Marketing & PR
Nobu Eden Roc
01.2015 - 12.2016
Director of Marketing Communications
The Setai
01.2014 - 12.2015
Director of Marketing & PR
The Biltmore Hotel
01.2008 - 12.2014
B.A. -
University of Toronto
Postgraduate Certificate - Public Relations
McGill University
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