Danielle Fonseca
Atlanta,GA
Summary
Senior-level Supply Chain and Operations leader with extensive experience in creating strategies and leading execution of all global supply chain activities, including procurement, manufacturing and distribution management. Manages and leads cross-functional teams to drive product supply and productivity improvements. Leads risk mitigation, while driving supply chain strategies for end-to-end pipeline management and supply planning. Skilled in negotiation and strategic decision making, perfected by 10 years of experience in leading organizational business units.
Overview
8
8
years of professional experience
Work History
Senior Supply Chain Manager
GOODWIPES
08.2022 - Current
- Negotiated contracts with suppliers, achieving significant cost reductions while maintaining quality standards.
- Managed budgetary responsibilities for the supply chain function, ensuring accurate financial reporting and cost control measures were in place.
- Championed sustainability initiatives within the supply chain, focusing on waste reduction and eco-friendly practices that resulted in long-term cost savings.
- Implemented efficient warehouse layout designs, optimizing space utilization and improving picking efficiency.
- Collaborated with key stakeholders on new product introductions, aligning supply chain capabilities with projected demand requirements for successful launches.
- Evaluated supplier performance against established criteria, recommending changes as necessary to ensure consistent quality and service levels.
- Managed global logistics operations, coordinating freight forwarding and customs clearance activities for smooth import/export transactions.
- Improved inventory management through the development of data-driven forecasting models, leading to reduced stockouts and excess inventory.
- Led successful system integration projects between ERP platforms and third-party logistics providers for seamless information flow within the organization''s supply chain network.
- Oversaw transportation logistics, optimizing routing schedules for timely delivery at minimal costs.
- Forecasted and managed annual operating budget for every location.
- Increased global supply chain efficiency and development by leading cross-functional teams and enabling supplier integration and management technology tools, upgrades.
BU DEMAND PLANNER
Kids II
03.2021 - 08.2022
- Presented monthly forecast updates to senior management, highlighting key changes and risks in the demand outlook.
- Reduced inventory costs by optimizing safety stock levels and effectively managing obsolete items.
- Monitored actual sales performance against forecasts, adjusting plans as necessary to ensure optimal inventory levels are maintained.
- Ran weekly fill rate reports to highlight potential issues and corresponding solutions.
- Analyzed historical data to identify patterns, trends, and seasonality for use in demand forecasts.
- Championed a culture of continuous improvement within the Demand Planning team by regularly reviewing processes, tools, and methodologies for potential enhancements.
- Supported new product introductions by working closely with Product Management teams to develop accurate launch forecasts based on historical analogs and market research data.
- Implemented quarterly business reviews to establish a baseline for continuous refinement of standard operating procedures for demand planning techniques, processes, and systems using lean six sigma.
CATEGORY DEMAND PLANNER
HD Supply
02.2020 - 03.2021
- Implemented continuous improvement initiatives in demand planning processes, resulting in increased efficiency and cost savings.
- Enhanced demand forecast accuracy by implementing statistical forecasting models and techniques.
- Conducted data analysis to identify bottlenecks in supply chain and develop solutions to optimize operations.
- Assessed risks associated with potential supply disruptions, recommending appropriate contingency plans as needed.
- Served as a subject matter expert for all aspects of demand forecasting within the organization.Ensured close alignment between marketing initiatives and projected sales volumes, providing valuable input during campaign development stages.
- Managed multiple business units providing statistical analysis for sales forecasts; forecasting accuracy based on customer demand & economics; management of demand plan against open to buy & supervision of annual operating plan.
Demand Planning Analyst
PETCO
03.2018 - 11.2019
- Implemented a robust demand review process, ensuring that all relevant stakeholders had visibility into the latest forecast assumptions and could provide input as needed.
- Developed customized demand forecasting tools, resulting in more accurate predictions and efficient resource allocation.
- Enhanced collaboration between sales, marketing, and production teams for better demand planning through regular cross-functional meetings.
- Advised executive leadership on risks associated with capacity constraints due to fluctuations in customer demands, facilitating informed decisionmaking.
- Influenced company-wide adoption of best practices in demand forecasting through training sessions and workshops.
- Evaluated the effectiveness of promotional activities on driving incremental sales, informing future marketing strategies.
- Benchmarked internal practices against industry standards to identify areas for improvement and drive continuous advancement in demand forecasting methodologies.
- Led scenario planning exercises to assess potential business impacts from changes in market conditions or competitive landscape.
- Reduced stockouts and overstock situations by consistently monitoring inventory levels and adjusting forecasts accordingly.
Supply Chain Director
VFILES
04.2016 - 08.2018
- Enhanced supplier relationships through regular communication, negotiation, and performance evaluations.
- Streamlined supply chain processes by implementing efficient inventory management systems and reducing lead times.
- Optimized warehouse operations by redesigning layout and implementing advanced storage solutions for better space utilization.
- Reduced operational costs by identifying areas of improvement in transportation, warehousing, and procurement practices.
- Managed cross-functional teams to ensure timely delivery of products and services, resulting in higher customer satisfaction.
- Evaluated emerging trends in supply chain technology, incorporating relevant innovations into organizational processes for enhanced efficiency.
- Ensured regulatory compliance throughout the entire supply chain by working closely with legal counsel and external agencies.
- Monitored global economic conditions as well as political developments affecting international trade policies, ensuring proactive response to potential changes impacting the business environment.
- Developed comprehensive training programs for staff members to enhance their knowledge of industry best practices and improve overall productivity levels within the company''s logistics function.
- Assessed and mitigated risks associated with international shipping delays, customs clearance issues, and currency fluctuations to maintain a seamless global supply chain.
- Facilitated stakeholder alignment across various departments for seamless execution of end-to-end supply chain activities.
- Established inventory targets, stock level, and risk mitigation targets and managed flexibility strategy to optimize inventory.
- Collaborated with internal teams to improve outputs to meet demand and supply requirements, ensuring inventory integrity targets for finished goods.
- Supervised 3 staff members tasked with handling materials management, planning, purchasing, and customer service duties.
Education
MBA - Finance
New Jersey City University
Jersey City, NJ01.2018
Bachelor of Arts - Psychology
New Jersey City University
Jersey City, NJ01.2015
Skills
- Supplier Relationship Management
- Logistics Optimization
- Warehouse Management
- Procurement strategy
- Demand forecasting
- ERP systems proficiency
- Production Planning
- Transportation Management
- Supply Chain Risk Managemen
- Logistics Planning
- Staff Management
- Supplier negotiation
Timeline
Senior Supply Chain Manager
GOODWIPES
08.2022 - Current
BU DEMAND PLANNER
Kids II
03.2021 - 08.2022
CATEGORY DEMAND PLANNER
HD Supply
02.2020 - 03.2021
Demand Planning Analyst
PETCO
03.2018 - 11.2019
Supply Chain Director
VFILES
04.2016 - 08.2018
MBA - Finance
New Jersey City University
Bachelor of Arts - Psychology
New Jersey City University