Danielle Friedman
New York
Summary
Detail-oriented Advertising student at Syracuse University's S.I. Newhouse School of Public Communications, specializing in Communication and Media Studies. Experience as Assistant Director of Production at Fetch Collective, managing creative project logistics and asset coordination. Engaged in fashion and beauty communications through the NYC Maymester program, collaborating with industry leaders. Core skills include creative logistics, trend analysis, and visual concept development.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Lead Makeup artist and Exec. Board Member
Fetch Collective
Syracuse
04.2026 - Current
- Designed innovative makeup looks for diverse clients at Fetch Collective events, enhancing overall event aesthetics.
- Mentored junior artists, providing guidance and feedback on techniques.
- Collaborated with Stylist to create looks that matched the aesthetic of their outfit.
- Supported production director in executing creative projects, ensuring seamless set operations and optimal client satisfaction.
- Organized makeup kits and supplies for efficient workflow during events.
- Explored emerging makeup trends through YouTube, beauty blogs, and magazines to integrate new techniques into client services.
Intern
Stuart Weitzman
New York
05.2026 - 05.2026
- Assisted in event planning and logistics for high-profile fashion events, including the MET Gala, contributing to seamless execution
- Shadowed Kylie Gorsky, Communications Assistant and VIP & Public Relations Coordinator, gaining insights into public relations strategies
- Maintained systematic inventory of materials, ensuring organization and efficient tracking
Selected Participant
Syracuse University, Newhouse NYC Maymester
New York
05.2026 - 05.2026
- Selected for a competitive, two-week intensive program analyzing the intersection of media, technology, commerce, and culture within the NYC fashion and beauty sectors
- Gained insights into industry trends, multi-platform branding, and evolving digital ecosystems to inform strategic decisions
- Engaged in site visits and executive-led sessions to analyze brand strategy, digital journalism, and visual communications
Assistant Director
Fetch Collective
Syracuse
01.2026 - 04.2026
- Coordinated with Production Director to organize and execute photoshoots and creative projects
- Managed logistics for shoots, including researching locations, scheduling, and recruiting models
- Facilitated smooth operations on set for photographers and creative team
- Organized assets for social media and print, maintaining a strong attention to detail
- Oversaw all Makeup and Hair, came up with inspiration, and helped guide other makeup artistes
Fetch Writer, General member
Fetch Collective
Syracuse
09.2025 - 01.2026
- Crafted engaging articles on beauty, consumption, and college life to resonate with target audience
- Conducted interviews with professors to uncover insightful topics for articles
- Coordinated event setup by organizing logistics, installing decorations, and designing layout for optimal attendee experience
- Captured behind-the-scenes footage at photoshoots and events for social media
- Volunteered to do makeup and hair for models
Greenhouse Worker (new member program)
TNH Ad Agency
Syracuse
09.2025 - 01.2026
- Collaborated with peer in small, cross-functional team to enhance project outcomes
- Developed and presented comprehensive advertising campaign from scratch to engage target audiences
- Conducted market Research, consumer research to understand target audiences and competitors
- Led creative execution by brainstorming and executing creative concepts, including social media posts and events
General Counselor
Asphalt Green Day Camp
New York
06.2025 - 08.2025
- Managed group of 25 4 and 5 year olds, ensuring safety and engagement
- Coordinated sports, cooking, and arts and crafts activities to promote camper participation and skill development
- Supervised campers during lunch and swim preparations, fostering independence and social skills
- Traveled weekly with campers on offsite class trips
Education
Bachelor of Science - Advertising
Syracuse University
Syracuse, NY05-2029
Skills
- Cosmetic application
- Photoshop expertise
- Canva design proficiency
- Creative strategy
- Visual strategy development
- Presentation skills
- Trend analysis
- Project planning and execution
- Event coordination
- Office administration
- Problem solving
- Research capabilities
- Generative AI applications
- Quick thinking
- Teamwork and collaboration
- Adaptability and learning
- Customer service excellence
- Interviewing techniques
- Creative writing skills
- Writing
- Visual strategy development
- Writing
Certification
- NewHouse AI Creative Summit - Syracuse University, 2025
- Adult/Child/infant CPR/AED/First Aid - National CPR Foundation, issued 2025
- AI Fluency - Anthropic, 2025
Timeline
Intern
Stuart Weitzman
05.2026 - 05.2026
Selected Participant
Syracuse University, Newhouse NYC Maymester
05.2026 - 05.2026
Lead Makeup artist and Exec. Board Member
Fetch Collective
04.2026 - Current
Assistant Director
Fetch Collective
01.2026 - 04.2026
Fetch Writer, General member
Fetch Collective
09.2025 - 01.2026
Greenhouse Worker (new member program)
TNH Ad Agency
09.2025 - 01.2026
General Counselor
Asphalt Green Day Camp
06.2025 - 08.2025
Bachelor of Science - Advertising
Syracuse University